Starbucks VIA Ready Brew Coffee

by Starbucks

• This is 100% Arabica coffee, ethically sourced
• The rich and smooth aroma of a real cup of coffee
• Just add hot water and stir
• Contains 50 packets

Product Description

Flavor: Colombia | Size: 50 Count

Just tear open a packet of Starbucks VIA® Ready Brew Colombia, add hot water, wait 10 seconds, and stir. Then enjoy the rich, smooth taste of 100% Colombian Arabica coffee with that signature walnut flavor.

Product Details

• Product Dimensions: 3.6 x 4.4 x 4.2 inches ; 8.3 ounces
• Shipping Weight: 8.3 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B00438XVGU
• Average Customer Review: 4.6 out of 5 stars  See all reviews (688 customer reviews)
• Amazon Best Sellers Rank: #53 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • #1 in Grocery & Gourmet Food > Beverages > Coffee > Instant

Most Helpful Customer Reviews

20 of 21 people found the following review helpful

4.0 out of 5 stars They actually got the original flavor into these tiny packages! October 28, 2010

By Anne-Marie Borbely-Bartis

Flavor Name:Italian Roast| Size Name:50 Count|Amazon Verified Purchase

This is a miniature wonder I keep at work. How they managed to replicate the original Starbuck's flavor--dark, over-the-top rich roast, I don't know. But I swear it's the same as buying a fresh cup during your morning commute. Most of the oils are dissipated, so you won't have the same strong aroma as freshly brewed, but the flavor is fantastic.

176 of 216 people found the following review helpful

5.0 out of 5 stars Expiration dates - Seriously, ignore them. February 28, 2011

By Psuedo Odeki

Flavor Name:Colombia|Size Name:50 Count

A lot of people have been posting about the near-expired dates on the coffee. First, I'd like to mention that this product is intentionally labeled to have a really short shelf-life, and not to ensure freshness.

The funny thing about expiration dates is that for something like this, it honestly doesn't matter. I've gotten batches that are expired (for cheaper) and the taste is the same great amazing taste as it was when it was well within the "Best Until" range. Yes, I have taken two packs, one expired and one not expired, and they both are the same delicious taste.

The reality is that expiration dates are a wonderful tool that make people throw perfectly fine food and go out and buy more. Especially with dairy products: If it's a few days over, most people will toss out cartons of perfectly good milk or eggs that could keep for another five weeks, which keeps people buying it more frequently. The fact is, if you would drink it without knowing the expiration date is past (it doesn't smell or look bad) then it's not only safe to eat, but a waste to toss.

This isn't true for drugs, however. If your medicine says it's expired, it's expired. Also, condoms. Those do lose integrity over time.

So, this is a product that intentionally has a very short shelf-life because it makes ridiculous people go, "Oh, no, instead of getting it cheaper online and in bulk, I'll just buy a lot of more expensive smaller packs for more money." Starbucks enjoys charging their consumers for their instant coffee like it's magical pixie dust, and the only way they can stop people from buying it from other cheaper sources is to give it a tiny shelf-life. Look at some of the other reviews, here. It's working!

26 of 30 people found the following review helpful

5.0 out of 5 stars EXCELLENT VALUE May 23, 2011

By J. Zou

Flavor Name:Colombia| Size Name:50 Count|Amazon Verified Purchase

I received the package today with free shipping and no tax. Expiration march 2012. I was so excited. I researched and nowhere else but Amazon has this great deal. This package will last me a long time. I think the taste of this instant coffee is terrfic, far better than other brands of instant coffee.

76 of 98 people found the following review helpful

2.0 out of 5 stars Almost expired October 20, 2010

By John C.

Flavor Name:Colombia| Size Name:50 Count|Amazon Verified Purchase

If I had to rate the Starbucks Via alone I would give it five stars. I love the product. Unfortunately I received this 50ct order yesterday (October 19) and the expiration date is December 2010. It says on the side of the box that it was produced in December 2009 with a one year expiration date. I'll probably finish it by then, but I don't appreciate getting a 10 month old food product.

8 of 8 people found the following review helpful

5.0 out of 5 stars Good value (NOT almost expired) May 6, 2011

By Jay

Flavor Name:Colombia| Size Name:50 Count|Amazon Verified Purchase

Today is May 6, 2011. I just got my box of Columbia Via, and the expiration is March 2012. That's almost a year. Fine with me!! Oh, and it's exactly what I expected. Just as if I bought it in the store, but A LOT cheaper. To do the math for you, it's 70 cents a packet. That's cheaper than a small cup of 7-11 coffee, but WAY better. What more can you ask?

8 of 8 people found the following review helpful

5.0 out of 5 stars Best brand of instant coffee January 24, 2011

By Mike K

Flavor Name:Italian Roast| Size Name:18 Count|Amazon Verified Purchase

I love coffee and I'm a big fan of Starbucks regular brewed coffee which I buy a lot of in the stores. I don't drink much instant coffee but I've tried several other brands in the past and didn't think this Starbucks instant coffee could be much better. I was wrong. Starbucks Via instant coffee tastes as close as you can get to regular brewed coffee. I was shocked at how good it is. It's rich, bold, and flavorful. The only downside is the price - it's significantly more than other brands of instant coffees. I still drink mostly fresh brewed coffee but when I can't and need instant I drink Starbucks Via

13 of 15 people found the following review helpful

2.0 out of 5 stars About to expire November 23, 2010

By Killick

Flavor Name:Italian Roast| Size Name:50 Count|Amazon Verified Purchase

Bought in September. Disappointed that the product was a year old already and the product expires in December. I use these as back ups, would have been nice to have the full 12 months. I'm using them all now. Taste is good though.

27 of 34 people found the following review helpful

5.0 out of 5 stars Yum! Tastes like fresh-brewed Starbucks... hot or iced... so convenient September 24, 2010

By SpayNeuterPlease

Flavor Name:Colombia|Size Name:18 Count

PIcked it up after tasting it in the store, and have been enjoying it all week. Cannot be any easier -- no cleaning the coffee machine anymore, yeaaaah! Hot water, dump it in, and mmmm.... and I normally HATE any instant coffee. This is unlike any instant I've tried, and really does taste as good as Starbucks in the store. The best part is that you don't need hot water... you can add cold water and ice for an awesome iced coffee. Am going to try the decaf bc I'm obviously drinking a lot more coffee now that I've discovered this.