Starbucks VIA Ready Brew Italian Roast Coffee by Starbucks Coffee

by Starbucks

Product Features

• A big, bold, full-bodied cup of coffee, with an aroma that lingers all day
• Each pack serves 12 cup approx
• Ready Brew an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks coffee
• 100% arabica and ethically sourced

Product Description

Amazon.com Product Description

With Starbucks VIA^™ Ready Brew Italian Roast Coffee, you'll finally get a cup of instant coffee that's as rich and full-bodied as Starbucks^® fresh-brewed. You can enjoy all the bold, roasty-sweet flavor of Starbucks Italian Roast coffee in an instant; just tear open the pack of Starbucks VIA^™ Ready Brew and add water. Let the coffee brew for 10 seconds, stir, breathe in the big, bold aroma, and enjoy. This isn't instant coffee the way you know it--this is genuine, dark-roasted Starbucks^® coffee, 100% ethically sourced arabica.

When you just don't have the time--or perhaps the inclination--to brew a whole pot, reach for a packet of Starbucks VIA™. It serves up a warm (or cold), welcoming cup for your groggy housemates, unexpected guests, or any coffee lover under your roof. The watery, tasteless broth that passes for coffee in most workplaces is a pretty sad affair. But there's no sense in crying over stale brew. Slip some Starbucks VIA™ into a mug of water (hot or cold) for great-tasting coffee at work. Sometimes life doesn't let you stand still for long. That's no reason to leave great coffee behind. No matter where you go, take Starbucks VIA™ along for the ride. It packs up light and helps make for a pleasant journey. Just because you're backpacking, hiking, or camping doesn't mean you can't wake up to a bold cup of coffee. Starbucks VIA™ is about as adventurous as they come. Ready and willing in a matter of seconds, it's the coffee you can count on, no matter how far from home you might be. All it takes is a little imagination to enjoy the rich, full-bodied flavor of Starbucks VIA™ in a delicious new drink, a heavenly dessert, or even a savory entrée. Who knew instant coffee could inspire so many delicious ideas?

Starbucks^® has found a way to offer a truly great cup of coffee that can be prepared by just adding water. Starbucks VIA^™ Ready Brew is different from those flat, lifeless instant coffees of yesteryear--this quick cup of coffee is full-bodied and flavorful, just like the fresh-brewed Starbucks^® coffee you know and love.

Starbucks VIA^™ is made with ethically sourced, 100% arabica beans. The magic is in Starbucks^® proprietary process that they've spent years perfecting. Starbucks^® added microground coffee, preserving all of the essential oils and flavors--no other coffee company takes this important step.

At work, at home, on the go, hiking, camping, or in your favorite recipes--with Starbucks VIA^™, great coffee can be yours anytime, anywhere.

A great cup of coffee is only seconds away.

Product Description

VIA Ready Brew Italian Roast Coffee delivers a bold full-bodied cup of instant coffee that you can enjoy anywhere. Simply open the single-serve packet add hot water let coffee brew for 10 seconds and stir. Proprietary all-natural process microgrinds the coffee in a way that preserves all of the essential oils and flavor. 100 percent Colombian arabica coffee offers a bold and roasty-sweet Italian Roast flavor.Product Type CoffeeManufacturer Part Number 011002134Manufacturer Website Address www.starbucks.comPackaged Quantity 24 / CartonManufacturer Starbucks CorporationProduct Name VIA Ready Brew Italian Roast CoffeeProduct Line VIA Ready BrewPacking PacketCountry of Origin USServe Type InstantCoffee/Tea Type RegularRecycled NoRecycled Content 0Post-consumer-waste 0Assembly Required NoCoffee/Tea Quantity 0.12 ozNumber of Servings 1 CupCoffee Roast Level Dark/Bold

Product Details

• Product Dimensions: 5.3 x 5 x 1.3 inches
• Shipping Weight: 4 ounces
• ASIN: B001UHRX1G
• UPC: 762111766045
• Average Customer Review: 3.8 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #28,461 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars FIVE stars for this as iced latte; TWO stars as a cup of hot joe, July 28, 2010

By 

Mir (North Miami Beach, FL USA) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)   

This review is from: Starbucks VIA Ready Brew Italian Roast Coffee by Starbucks Coffee (Misc.)

I tried VIA when it first came out. I tried it the traditional route--as a hot cup o' java. I did not like it. Not this roast and not the Columbian (which was so weak, why bother).

So, it's hot. It's summer. I normally hit Starbucks after the gym for my fave iced sugar free vanilla latte. I saw the ad for the iced coffee VIA, but it has sugar. I don't want sugar. So, it hit me, why not try making iced coffee from the regular VIA. (duh, should have thought of that sooner). I bought a 3-packer (like this one shown in image).

It was amazing. 2% milk (about a cup), ice, Starbucks sugar free vanilla syrup (I buy it at my local Starbucks), in a blender bottle and shake, shake, shake. It comes out frothy and delicious. FOr me, I like it BETTER than my habitual 2 to 3x a week fix of it at the store. Because you add the VIA to the milk and the milk is cold and the instant coffee is not hot (like espresso), there is NO DILUTION. It makes for a much more flavorful, less watery, iced latte. OH MY GOSH SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO good.

Now, my problem is not having three lattes a day, instead of three a week. Seriously. I'm a junkie now. (And I have coffee everyday, but my homebrew is so much better than Starbuck's that I don't get hot coffee there, I just used to like the convenience--still do--of grabbing a fast latte after exercising. I have a great coffee set-up at home with Paradise Roasters and Terroir gourmet single origins and a Technivorm and a Barratza burr grinder and filtered water pitcher, so really, now that I can make a fast latte at home and take it with me to the Pilates studio and put in the fridge there until I'm done, I may not be visiting the Starbucks as much, except to get my fave protein plate now and then and stock up on VIA.)

The product is crazy overpriced. What...more than five bucks for what's 3 servings? How sick is that? Buy it at the store unless the price is dropped. That's crazy.

But, nummy latte.

So, if iced lattes are you vice of choice, might wanna consider this. And if you don't want sugar, skip the one they're pushing now in the blue packaging and buy the unsweetened.

And I just slurped one after dinner (latte that is). Addictive. (Er, literally, I guess.) But at least I'm getting my calcium. :D

This price is much better than the other one I reviewed on Amazon (by another supplier). But I still think it's overpriced. Once you pour out all those servings, it's just a few teaspoons of instant coffee. Amazon would move tons of this if they priced it more reasonably.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Best Instant Coffee Yet, September 17, 2010

By 

Roy E. Mosby - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Starbucks VIA Ready Brew Italian Roast Coffee by Starbucks Coffee (Misc.)

This is the best instant coffee that I have ever tasted. The price is a bit steep at just a little less that $1 a cup but for anyone who cares about taste, it's worth it.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Wonderful for travel, September 12, 2010

By 

Melissa Swartz (Phoenix, AZ) - See all my reviews

This review is from: Starbucks VIA Ready Brew Italian Roast Coffee by Starbucks Coffee (Misc.)

I bought this to try for camping since I normally do Starbucks drip coffee at home but wasn't sure what access I'd have to coffee and didn't want to drive to a town to get it. It was great! Nothing like other instant coffees. I saved my extra packets after my trip and have used them when I ran out of ground coffee at home for my "backup" plan. It's expensive for instant but so much better than driving in to a coffee shop on a Sunday morning when I'm out! For camping/travel it can't be beat. We are the type who road trips with a camp stove, tent, cooler etc and stop where we are ready to stop, hotel or campground or what we may find. Heat up some water in a hotel microwave or over a camp stove, it doesn't matter with this stuff. Love it!