Starbucks VIA Ready Brew Coffee

by Starbucks

• This is 100% Arabica coffee, ethically sourced
• The rich and smooth aroma of a real cup of coffee
• Just add hot water and stir
• Contains 50 packets

Product Description

Flavor: Italian Roast | Size: 50 Count

Just tear open a packet of Starbucks VIA® Ready Brew Italian Roast, add hot water, wait 10 seconds, and stir. Then enjoy the robust, bold taste of 100% Arabica coffee that is roasty and sweet.

Product Details

• Product Dimensions: 3.4 x 4.4 x 4.2 inches ; 8.3 ounces
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B00438ZXAM
• UPC: 762111798350
• Average Customer Review: 4.6 out of 5 stars  See all reviews (646 customer reviews)
• Amazon Best Sellers Rank: #53 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • #24 in Grocery & Gourmet Food > Beverages > Coffee

Most Helpful Customer Reviews

173 of 212 people found the following review helpful

5.0 out of 5 stars Expiration dates - Seriously, ignore them. February 28, 2011

By Psuedo Odeki

Flavor Name:Colombia|Size Name:50 Count

A lot of people have been posting about the near-expired dates on the coffee. First, I'd like to mention that this product is intentionally labeled to have a really short shelf-life, and not to ensure freshness.

The funny thing about expiration dates is that for something like this, it honestly doesn't matter. I've gotten batches that are expired (for cheaper) and the taste is the same great amazing taste as it was when it was well within the "Best Until" range. Yes, I have taken two packs, one expired and one not expired, and they both are the same delicious taste.

The reality is that expiration dates are a wonderful tool that make people throw perfectly fine food and go out and buy more. Especially with dairy products: If it's a few days over, most people will toss out cartons of perfectly good milk or eggs that could keep for another five weeks, which keeps people buying it more frequently. The fact is, if you would drink it without knowing the expiration date is past (it doesn't smell or look bad) then it's not only safe to eat, but a waste to toss.

This isn't true for drugs, however. If your medicine says it's expired, it's expired. Also, condoms. Those do lose integrity over time.

So, this is a product that intentionally has a very short shelf-life because it makes ridiculous people go, "Oh, no, instead of getting it cheaper online and in bulk, I'll just buy a lot of more expensive smaller packs for more money." Starbucks enjoys charging their consumers for their instant coffee like it's magical pixie dust, and the only way they can stop people from buying it from other cheaper sources is to give it a tiny shelf-life. Look at some of the other reviews, here. It's working!

19 of 20 people found the following review helpful

4.0 out of 5 stars They actually got the original flavor into these tiny packages! October 28, 2010

By Anne-Marie Borbely-Bartis

Flavor Name:Italian Roast| Size Name:50 Count|Amazon Verified Purchase

This is a miniature wonder I keep at work. How they managed to replicate the original Starbuck's flavor--dark, over-the-top rich roast, I don't know. But I swear it's the same as buying a fresh cup during your morning commute. Most of the oils are dissipated, so you won't have the same strong aroma as freshly brewed, but the flavor is fantastic.

24 of 28 people found the following review helpful

5.0 out of 5 stars EXCELLENT VALUE May 23, 2011

By J. Zou

Flavor Name:Colombia| Size Name:50 Count|Amazon Verified Purchase

I received the package today with free shipping and no tax. Expiration march 2012. I was so excited. I researched and nowhere else but Amazon has this great deal. This package will last me a long time. I think the taste of this instant coffee is terrfic, far better than other brands of instant coffee.