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Starbucks VIA Ready Brew Coffee

by Starbucks
4.6 out of 5 stars  See all reviews (646 customer reviews)

Price: $29.95 ($0.60 / count)
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In Stock.
Ships from and sold by Starbucks Coffee Company.
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Flavor: Italian Roast
Colombia
Decaf Italian Roast
House Blend
Italian Roast
Size: 50 Count
18 Count
50 Count
  • This is 100% Arabica coffee, ethically sourced
  • The rich and smooth aroma of a real cup of coffee
  • Just add hot water and stir
  • Contains 50 packets

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Frequently Bought Together

Starbucks VIA® Ready Brew Italian Roast Coffee (50 count) + Starbucks VIA Refreshers™ Very Berry Hibiscus (5-pack) + Starbucks VIA Refreshers™ Cool Lime (5-pack)
Price for all three: $50.86

These items are shipped from and sold by different sellers.

Buy the selected items together


Important Information

Ingredients
Soluble and Microground Arabica Coffee (100%)

Directions
1. POUR IN PACKET 2. ADD HOT WATER 3. STIR AND ENJOY

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.


Product Description

Flavor: Italian Roast | Size: 50 Count

Just tear open a packet of Starbucks VIA® Ready Brew Italian Roast, add hot water, wait 10 seconds, and stir. Then enjoy the robust, bold taste of 100% Arabica coffee that is roasty and sweet.

Product Details

Flavor: Italian Roast | Size: 50 Count
  • Product Dimensions: 3.4 x 4.4 x 4.2 inches ; 8.3 ounces
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B00438ZXAM
  • UPC: 762111798350
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (646 customer reviews)
  • Amazon Best Sellers Rank: #53 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
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Customer Reviews

Most Helpful Customer Reviews
173 of 212 people found the following review helpful
5.0 out of 5 stars Expiration dates - Seriously, ignore them. February 28, 2011
Flavor Name:Colombia|Size Name:50 Count
A lot of people have been posting about the near-expired dates on the coffee. First, I'd like to mention that this product is intentionally labeled to have a really short shelf-life, and not to ensure freshness.

The funny thing about expiration dates is that for something like this, it honestly doesn't matter. I've gotten batches that are expired (for cheaper) and the taste is the same great amazing taste as it was when it was well within the "Best Until" range. Yes, I have taken two packs, one expired and one not expired, and they both are the same delicious taste.

The reality is that expiration dates are a wonderful tool that make people throw perfectly fine food and go out and buy more. Especially with dairy products: If it's a few days over, most people will toss out cartons of perfectly good milk or eggs that could keep for another five weeks, which keeps people buying it more frequently. The fact is, if you would drink it without knowing the expiration date is past (it doesn't smell or look bad) then it's not only safe to eat, but a waste to toss.

This isn't true for drugs, however. If your medicine says it's expired, it's expired. Also, condoms. Those do lose integrity over time.

So, this is a product that intentionally has a very short shelf-life because it makes ridiculous people go, "Oh, no, instead of getting it cheaper online and in bulk, I'll just buy a lot of more expensive smaller packs for more money." Starbucks enjoys charging their consumers for their instant coffee like it's magical pixie dust, and the only way they can stop people from buying it from other cheaper sources is to give it a tiny shelf-life. Look at some of the other reviews, here. It's working!
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19 of 20 people found the following review helpful
Flavor Name:Italian Roast| Size Name:50 Count|Amazon Verified Purchase
This is a miniature wonder I keep at work. How they managed to replicate the original Starbuck's flavor--dark, over-the-top rich roast, I don't know. But I swear it's the same as buying a fresh cup during your morning commute. Most of the oils are dissipated, so you won't have the same strong aroma as freshly brewed, but the flavor is fantastic.
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24 of 28 people found the following review helpful
5.0 out of 5 stars EXCELLENT VALUE May 23, 2011
By J. Zou
Flavor Name:Colombia| Size Name:50 Count|Amazon Verified Purchase
I received the package today with free shipping and no tax. Expiration march 2012. I was so excited. I researched and nowhere else but Amazon has this great deal. This package will last me a long time. I think the taste of this instant coffee is terrfic, far better than other brands of instant coffee.
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Most Recent Customer Reviews
5.0 out of 5 stars MY WIFE ORDERS IT AND LOVES IT
What can one say. Price is excellent as is the taste. This is one of the best places to get the product.
Published 56 minutes ago by Gregory W. Gillespie
5.0 out of 5 stars I cannot believe this isn't freshly brewed...
Honestly, how did Starbucks do it. It's absolutely perfect for camping and travel... Especially since not all places offer decaf. Read more
Published 1 day ago by L. Villanueva
5.0 out of 5 stars love it!
I make this coffee during the winter and summer (ice coffee) and it has a great taste and keeps the coffee quench satisfied!
Published 1 day ago by refill please.
5.0 out of 5 stars Great stuff.
I travel constantly. These little packets handy, easy to pack and taste great. I order them 50 at a time and highly recommend them.
Published 1 day ago by Gayla Smith
4.0 out of 5 stars Not French Press, but good
My husband & I are self-admittedly a little bit of "coffee snobs"-- but sometimes we just dont have time for French Press coffee when we are rushing out the door. Read more
Published 2 days ago by Female, age 30
5.0 out of 5 stars Great Instant That Doesn't Taste Like It
This is the first instant coffee that doesn't taste like it's instant coffee. I have reordered it several times. Read more
Published 3 days ago by Barry Dorfman
5.0 out of 5 stars Great for travel
Dark roast flavor in an instant coffee. Great to take in a pocket or purse for when you go somewhere where they're brewing decaf and you don't want to get stuck drinking decaf .
Published 4 days ago by Jenniferartist
5.0 out of 5 stars Love Via
very convenient same great starbucks coffee, If I can't make down to the store Via is right at home for me
Published 4 days ago by Mary Wolpiuk
1.0 out of 5 stars Terrible flavor
I thought this coffee was awful and there is an aroma to it that I can't even define, but it isn't coffee. This is probably the last time that I buy individual packets like this. Read more
Published 5 days ago by Sherry
5.0 out of 5 stars Ohh heck yeah!
This instant coffee from Starbuck's is not even in the same playing field as any other instants you may have tried. So happy to have found it!
Published 6 days ago by Amy G. Caldwell
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.