Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life [Paperback]

Marta Tracy (Author), Terence Noonan (Author), Paula Deen (Foreword), Karen Kelly (Contributor)

Book Description

Publication Date: July 3, 2007

Today, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality—and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true—whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. Starring You! outlines everything you need to market your business, product, point of view, or yourself, including:

• How to write the perfect pitch
• How to build and maintain relationships with producers
• How to become a regular guest . . . or even the host of your own show

Editorial Reviews

From Publishers Weekly

The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the slim odds of landing a spot. (July 3)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“The all-you-need, truly indispensible bible for how to make it in TV.” (Jacqui Stafford, Executive Style Director and TV spokesperson, Shape magazine )

“I recommend Marta and Terence to all my clients.” (Jodi Turk, Turk TV Management )

“Terence and Marta are a fountain of creative, tangible ideas and the know-how to get it all done.” (Tricia Chan, Principal & Founder, Public Group )

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: It Books (July 3, 2007)
• Language: English
• ISBN-10: 0061171123
• ISBN-13: 978-0061171123
• Product Dimensions: 8 x 5.3 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #695,098 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

5.0 out of 5 stars Great info on how the TV industry works!, February 9, 2010

By 

Laura Lehrhaupt "heath counselor" - See all my reviews
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This review is from: Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life (Paperback)

I really think this is a great book if you are interested on getting on tv. The two authors are the real thing. They have been in the industry for a long time and are still presently working. What a great opportunity! Easy to read, fun at times and really informative. I would highly recommend it!

0 of 1 people found the following review helpful:

5.0 out of 5 stars A must read, January 8, 2008

By 

Marla Martenson "Author of Diary of a Beverly... (Los Angeles, Ca) - See all my reviews

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This review is from: Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life (Paperback)

I read this book in one sitting. It had all of the inside info that a person should know in marketing oneself. I will be implementing the strategies in this great book! Highly recommended.

0 of 1 people found the following review helpful:

5.0 out of 5 stars What An Honor!, August 30, 2007

By 

Karen Kelly (Milford, PA) - See all my reviews
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This review is from: Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life (Paperback)

This is a FABULOUS book filled with truly "insider" and "behind the scenes" information from television producers, agents, and talent. Marta Tracy is a true pro and her wisdom and advice will not only inspire but actively help a person, brand or business grow their constituency and succeed. Terence Noonan's voice is a fresh and witty and knowing. The stories and true tales from the trenches of such personalities at Paula Deen, Nancy Grace, Fred Barnes,Tucker Calrson, Joe Tacopino and others are very insightful and simply fun to read. Thank you for the honor of working on this book!
Karen Kelly
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