6 of 6 people found the following review helpful:
5.0 out of 5 stars
A wonderful primer on starting a business with contact information for locating startup funds if necessary., October 27, 2006
This review is from: How to Start a Business in Arizona (Paperback)
This is a valuable book (resource) for budding entrepreneurs. It seems to try to cover all the bases for starting a small business, but it can't do them all well in the space available between its covers. The book is only 288 pages long. If you are in the planning stages of starting a small business, then I highly recommend you get a copy of this book. Read it, study it, and outline it. There are helpful checklists to help you grasp the subjects. You will come up with a plethora of keywords and terms that you will want to google to find Web pages giving more detailed (and maybe more current) information.
I am a SCORE counselor (Senior Corps of Retired Executives) who typically does face-to-face counseling sessions three nights a month. It would really be neat if my clients would read this book BEFORE they came to their session with me because they would pretty much be "educated customers" ready to ask educated questions. Our sessions would be so much more beneficial.
My favorite chapters were:
1. Initial business concerns
2. Your business' structure
3. Business start-up details
5. Sources of business assistance (SCORE is mentioned here)
7. Your smart business plan (and a good sample plan is included)
8. Obtaining the financing you need
The book is weak when it comes to how the Internet can be used in corresponding, hiring, and marketing. But this is just one example of how googling keywords and concepts found in the book will make the book more complete. Don't treat the book as authoritative on the law. It isn't. Nor was it ever intended to be. It is light on tax information as it relates to small business.
I was particularly impressed with the material presented in Chapter 2: Choice of Legal Entity. That subject is sorely ignored in most small business books, and it is critically important. It is a subject I regularly must spend a great deal of time discussing at my SCORE sessions. This book does a pretty good job on the topic.
Chapters 4 and 9 through 12 are easy to find fault with. The topic of each could fill a book. But having these topics covered definitely will help a budding entrepreneur know some of the issues they raise.
I would have liked the book more if Chapter 6 (marketing) had been less superficial. When I read it I got the impression that the author was more a public relations expert than a marketing expert. I generally categorize public relations as a subset of marketing. Marketing includes advertising, public relations, and a whole host of other promotion techniques. I did not get this message when I read the book. I also would have liked the book better if the Internet, email, and Web sites had been discussed more. But there are many books on those subjects. Therefore, I can't complain too much about the limited discussion of computers.
When you read this book it may feel a little like it was produced on an assembly line. Maybe it was? There are 51 versions of this book sold; one for each state and the District of Columbia. Content is king, and this book has it. 5 stars!
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