Most helpful critical review
80 of 85 people found the following review helpful
NOT THAT HELPFUL
on February 19, 2011
This book just isn't that great. I never like bad reviews that don't give
details, so here goes: I've been in business for a year, doing well, and learned
the basics from a previous book. I bought this one, too, because I thought there
might be other information.
The author didn't explain how to price products, just said to "include
everything." Then she says to use a cake matrix which she doesn't explain
further. But go to her website and for a hefty monthly membership fee she
provides it. Smells like a scam.
And the only thing she says about bookkeeping is to find a software program.
Good thing I already bought another book. That's how I learned to set up my
Also the author, a supposed expert, says don't do wholesale. That's unsound
advice and can cost you business. Most of my business is wholesale.
On the plus side, the interviews with home-based bakers are okay and probably
help to sell books to their friends and family. But interviews are for websites
and magazines, not in a book I paid for.