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How to Start a Home-Based Senior Care Business: *Develop a winning business plan *Market your unique services to families *Create a fee structure ... care manager (Home-Based Business Series) Paperback – January 6, 2010

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Product Details

  • Series: Home-Based Business Series
  • Paperback: 168 pages
  • Publisher: Globe Pequot (January 6, 2010)
  • Language: English
  • ISBN-10: 0762750138
  • ISBN-13: 978-0762750139
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #304,141 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Everything you need to know to run a profitable, ethical, and satisfying senior care business from your home.
Have you ever dreamed of starting your own home-based senior care business? There is no better time to do so, as innovative service-based businesses are increasingly in demand to meet the needs of the burgeoning numbers of seniors. How to Start a Home-Based Senior Care Business has the tools and success strategies you need to launch and grow your business. An experienced senior care entrepreneur shares his experiences and advice on every aspect of the field.
James L. Ferry covers the range of senior care businesses—both those that can be set up by people with special qualifications, and those that can be run by individuals with no formal training. Included are driving and errand-running businesses; check-in care; home care; and insurance-coverage management. He addresses all aspects of setting up your business, provides indispensable guidance on legal and ethical issues, and shows how to become and stay profitable. 
The book is packed with charts and worksheets, including a:
Sample Monthly Business Expense Worksheet
Business Brochure Checklist
Profit and Loss Calculation Chart
IRS Home Office Deduction Qualification Chart
Sample Guerrilla-Style Marketing Plan

About the Author

James L. Ferry began his geriatric care management career in 1992 after earning a master’s degree in social work from Rutgers University. He is on the Board of Directors of the National Association of Professional Geriatric Care Managers. In 2003, he established Coaching Caregivers LLC (, which offers solutions and support to busy adults with caregiving responsibilities.

Customer Reviews

3.4 out of 5 stars

Most Helpful Customer Reviews

52 of 55 people found the following review helpful By Informed Eldercare Decisions on April 6, 2010
Format: Kindle Edition
New business start-ups providing services to the elderly is one of the fastest growing sectors of the 21st century. Would be eldercare entrepreneurs look at the abundance of demographic data and see a well-documented need for services to elders and their family caregivers.

While operations requiring large capital investments such as nursing homes and retirement communities are developed by investors with deep pockets, a wide range of specialized eldercare services is still very much a "cottage industry". Professional membership organizations such as the National Association of Prtofessional Geriatric Care Managers, and the National Association of Elder Law Attorneys,have a membership consisting of either solo practices, or are very small business ventures with only a few owner/employees.

It is tempting to look at the research data and conclude that the market for services to an aging population is vast. The National Alliance for Caregiving in collaboration with AARP published a study last year (November 2009) that estimates there are at least 43.5 million caregivers age 18 and over, equivalent to 19 percent of all adults, who provide unpaid care to an adult family member or friend who is age 50 years or older. ."

After all, isn't the basic formula for building a successful business "find a need and fill it?" Although "find a need and fill it" sounds like a logical approach to a prospective market niche, it is not a sound revenue model for an eldercare business. It's clear that the need for eldercare services is huge and growing rapidly. But to survive as independent business owners, eldercare entrepreneursl must look more closely at the data and embrace a more realistic philosophy.

Need doesn't pay the bills, Demand" does.
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20 of 20 people found the following review helpful By rjp on September 13, 2010
Format: Paperback Verified Purchase
This is a very comprehensive look at geriatric care management obviously written by someone who "walks the walk". I am continuously reading geriatric care material to broaden my understanding of the field and to keep up to date on the changes in the industry.

What is particularly interesting about this document is that it asks the reader to be serious about not only the sales and marketing of beginning a business but outlines the real nitty gritty of the startup. From technology and insurance requirements to building referral networks Mr. Ferry offers guidance and suggestions that make sense. And I believe this is the real benefit of this book. It is practical, well organized and realistic about the advantages and possible pitfalls of starting a senior care business in a world that is becoming overloaded with aging baby boomers.

Robert Page
Hardwick, MA
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23 of 24 people found the following review helpful By rallan on September 7, 2011
Format: Paperback Verified Purchase
This book is of great utility for those who wish to understand and market directly to the growing senior care market, one of the most hopeful start-up enterprises in these tough economic times. It is by no means a definitive book; i.e; would-be senior care entrepreneurs would not succeed with this as their sole reference. But it is well-organized with a practical perspective and many cutting-edge tools and pearls of wisdom. Which is more, Ferry understands the importance of frugality in a start-up (after all, it's home-based) and offers advice to control costs, often with state-of-the-art approaches.

My perspective is that of a Canadian physician, who is not formally trained as a businessman, pursuing the start-up of a medical home care business in a city of 700,000. Researching this, I found there is a paucity of useful current material available, on medical or non-medical home care businesses. This book is very useful for either of these, and is current. I would start-out as a home-based business. I had done a lot of work learning entrepreneurial skills and senior care (beyond medical practice) before buying James Ferry's book.

The strengths of this manual are: 1) it is short (152 pages) 2) it gives many useful tips often via storytelling but in an organized structure 3) it appreciates the many new, cutting-edge technological and business practices the start-up can use to gain competitive advantage. The weaknesses are: 1) The brevity of the book precludes more comprehensive discussion of important items like marketing, business plan development and so on 2) It is often too general on business practices, not tailoring them enough to the seniors market.
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14 of 15 people found the following review helpful By BritishBuzzard on January 15, 2013
Format: Paperback
I am a business owner with a service currently turning over around $350,000 a year - so I hopefully know a thing or two about the day-to-day operation of an organization.

Thinking of moving into the senior homecare industry, I purchased this book to give me an insight into the sector, how it operates and how I could find an entry way into this growing market.

After reading extensively about office furniture, the concept of taxes and what Microsoft Word is - I'm afraid to report I'm still no closer to learning anything about the industry itself.

It almost seemed as if this was a template book about running a business that the publisher had added 'senior care business' to in all of the right spots.

If you have been living under a rock for thirty years and want to learn what a website is or how to buy an office chair, I'd suggest this book. However, if you want to learn anything at all specifically about the homecare industry, stay well clear.

Amazon gave me a refund as I felt the title was most misleading. Please don't waste your money, either.
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