This book shows artists and designers how they can start their own successful freelance graphic design business. It costs little to start a graphic design business which makes it an attractive opportunity for anyone with an artistic eye. All it requires is a computer, an Internet connection and design skills. And it's the kind of business that can easily be run from the home!The graphic design business has changed significantly over the past few years. Photo- and art-sharing websites, social networking sites, and low barriers to setting up websites have all driven a demand for fresh new graphics, and provided numerous opportunities for graphic artists to reach new markets and customers. This book will show you how to capitalize on these opportunities, market your business, find clients, and stay organized. Like all books in the Start & Run series, this book is written in an easy, step-by-step format. The included CD-ROM has forms and worksheets that will help you get your business running.
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This book shows artists and designers how they can start their own successful freelance graphic design business.
About the Author
Steve Slaunwhite is the author of Start & Run a Copywriting Business and is regarded as one of the five or six top promotional copywriters in North America.Michael Huggins is president of Mindwalk Marketing & Design, and a business and marketing coach to self-employed designers. He publishes the popular online newsletter and podcast called For Graphic Designers Only.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Chuck Full of Great Stuff, incl. CD rom!,
By Lisa Jackson "LJDesign" (Washington Terrace, Utah, USA) - See all my reviews
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This review is from: Start & Run a Graphic Design Business (Paperback)
I recommend this book. It is very detailed, informative and well-written. I have owned my own solo graphic design business, which I run from home, for 3 years. The first part of this book would have been great for me when starting up, the second half is good for me now. If you don't know already, you can get podcasts, toolkit and weekly informative newsletters online free along at [...]. This will whet your appetite if you cannot order this book now, or to use while waiting for it to come in the mail. (Cover design excuse: It is part of Self Counsel Press Business Series.)
What this book Covers: Sections which would be helpful if you haven't yet started your graphic design business: 1. Should you start a graphic design business (is it worth it? Yes! 2. You are a businessperson primarily. 3. Partnerships and Alternatives 4. Setting up: company structure, company identity, and business location. Sections which are helpful to me: 5. Marketing: Niche, Targeting, Marketing Plan, Online, Portfolio, Capabilities kit. 6. Doing the Work: Proposal, Contract, Repeats & Referrals, Client Problems, Your Creative Process, Hiring Photographers & Illustrators, Pricing Your Services 7. Sample Forms & Worksheets CD Rom for PC This includes sample sheets, forms, time tracking sheets, sample pricing matrix (excel) & helps, tips, checklists, podcasts and toolkit
6 of 6 people found the following review helpful:
4.0 out of 5 stars
Good book but CD is NOT Macintosh OSX compatible.,
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This review is from: Start & Run a Graphic Design Business (Paperback)
Guess I'm looking at the black dot on the page, but I can't believe a book for graphic designers would have a CD that was not OSX compatible. Other than that it is a good resource.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great Start Up Book!,
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This review is from: Start & Run a Graphic Design Business (Paperback)
This is a great book with lots of valuable information. Huggins teaches you the steps on how important is to be organized, but also points out how to do presentations when you are with clients, proposals, invoicing, contracts and all the necessary things you need to know when you are in the business. The book is so easy to read I think I read through it within two days. Not only do you get a book but you get all of the important forms that you need when you have a design business. One of the readers complained that the CD is in PC version only. Yes, but if you email Huggins regards this; like I did. You will get a download file with everything within couple of hours. Everyone should get this book who is looking to start and better their graphic design career.
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