Customer Reviews

Start & Run a Graphic Design Business

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I recommend this book. It is very detailed, informative and well-written. I have owned my own solo graphic design business, which I run from home, for 3 years. The first part of this book would have been great for me when starting up, the second half is good for me now. If you don't know already, you can get podcasts, toolkit and weekly informative newsletters online free along at [...]. This will whet your appetite if you cannot order this book now, or to use while waiting for it to come in the mail. (Cover design excuse: It is part of Self Counsel Press Business Series.)

What this book Covers:

Sections which would be helpful if you haven't yet started your graphic design business:
1. Should you start a graphic design business (is it worth it? Yes!
2. You are a businessperson primarily.
3. Partnerships and Alternatives
4. Setting up: company structure, company identity, and business location.

Sections which are helpful to me:
5. Marketing: Niche, Targeting, Marketing Plan, Online, Portfolio, Capabilities kit.
6. Doing the Work: Proposal, Contract, Repeats & Referrals, Client Problems, Your Creative Process, Hiring Photographers & Illustrators, Pricing Your Services
7. Sample Forms & Worksheets

CD Rom for PC
This includes sample sheets, forms, time tracking sheets, sample pricing matrix (excel) & helps, tips, checklists, podcasts and toolkit

Guess I'm looking at the black dot on the page, but I can't believe a book for graphic designers would have a CD that was not OSX compatible. Other than that it is a good resource.

This is a great book with lots of valuable information. Huggins teaches you the steps on how important is to be organized, but also points out how to do presentations when you are with clients, proposals, invoicing, contracts and all the necessary things you need to know when you are in the business. The book is so easy to read I think I read through it within two days. Not only do you get a book but you get all of the important forms that you need when you have a design business. One of the readers complained that the CD is in PC version only. Yes, but if you email Huggins regards this; like I did. You will get a download file with everything within couple of hours. Everyone should get this book who is looking to start and better their graphic design career.

Huggins has written a wonderful book for the graphic design creative that helps us get organized, find clients, get the job done and keep track of it all.

When I get involved in a project I am totally immersed in what I am doing. I forget to keep track of things. The forms and suggestions in the book made it easy to form good business habits, leaving me with more time to make money and to be able to tell precisely where I was making the most money.

This book is full of great ideas, suggestions and the forms to help you grow a profitable graphic design business. There is a CD with the book but it is PC based. Michael Huggins has made those files available for us Mac users. I can't thank him enough for that. The forms are so useful.

A well organized book that covers everything you need to run a great and profitable design business. An excellent reference book to keep on the shelf to answer your graphic design business questions. I highly recommend it.

Sharron Middler
[...].

I bought this book for my daughter, who is an amazing graphic designer, who wants to start branching out on her own. She is reading it when she has the time and so far is very pleased with the contents. Since I haven't read it and am basing this on her comments, I'm giving it four stars, she might give it five but I don't know that much about graphic design.