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Start & Run a Greeting Cards Business: Lots of Practical Advice to Help You Build an Exciting and Profitable Business. Elizabeth White Paperback – April 15, 2011


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Start & Run a Greeting Cards Business: Lots of Practical Advice to Help You Build an Exciting and Profitable Business. Elizabeth White + The Greeting Card Business Manual: A Practical Handbook for the Self-Publishing Entrepreneur + Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps
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Product Details

  • Paperback: 223 pages
  • Publisher: How to Books; 2 edition (April 15, 2011)
  • Language: English
  • ISBN-10: 1845284151
  • ISBN-13: 978-1845284152
  • Product Dimensions: 0.6 x 6.5 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #467,938 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful --Crafts Beautiful

About the Author

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful By E. A. Lovitt HALL OF FAMETOP 100 REVIEWER on March 8, 2011
Format: Paperback Verified Purchase
If you want to start up a greeting card business in Great Britain, this book is worth 5 stars. For Americans, the general information in this book is still useful, but when the author gets specific about items such as tax codes, types of businesses, or even standard envelope sizes, then we Yankees need to refer to other resources (if such resources exist--I haven't found yet found a book on starting and running a greeting card business in the USA. The closest I've come is The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line by Kari Chapin.)

"Start and Run a Greeting Cards Business" assumes that you are already designing and making your own greeting cards, and want to start selling them. It has lots of practical advice on starting up a small retail business. I learned from reading this book that I am probably more inclined to sell my card designs to manufacturers, rather than try to run my own business. According to the author, "freelancers design about a third of the cards produced by the large manufacturers."

Unfortunately for me, the lists of places where artists can sell their greeting card designs, as provided by this book, are all in the UK.

If you want to involve yourself in all phases of the greeting card business from design through production and marketing, the author walks you through the whole process. There is a chapter on printed cards that takes the beginner through the process of choosing a printer, selecting the 'board' (type of card), the finishes, and more general business information on how to place orders.

In each chapter the author highlights her key concepts and top tips.
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