Start It, Sell It & Make a Mint: 20 Wealth-Creating Secrets for Business Owners [Paperback]

Joe John Duran (Author)

Book Description

Publication Date: May 24, 2004

Real world anecdotes and step-by-step strategies to build and sell a successful business
Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible.
Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).

Editorial Reviews

From the Back Cover

"A clear straightforward guide to wealth creation from a superb role model!"
–Alex Capello
Chairman of Young Presidents Organization

"Duran does a great service to entrepreneurs by distilling into just twenty ‘vital secrets’ each step of creating and deriving wealth from a start-up. His narrative is clear and well supported by detailed personal examples of what he and others have gone through in the process of creating successful start-ups. I consider this book one of the best resources available for aspiring entrepreneurs."
–Andrew M. Isaacs

Executive Director, Management of Technology Program, University of California, Berkeley

"Joe Duran gives great guidance . . . to build value you need to build a path to liquidity, and that means building a solid enterprise."
–Jerome S. Engel
Executive Director, Lester Center for Entrepreneurship and Innovation
Haas School of Business, University of California, Berkeley

"A reflective tale by a successful entrepreneur, brimming with insight and good ideas."

–Murray Low, PhD
Director of the Entrepreneurship Program, Columbia Business School

Of the roughly one million businesses started every year, half of them fail because of insufficient financing, poor management, or because their owners lack basic entrepreneurial skills. Even those that succeed seldom have a clear exit plan for their business. Start It, Sell It & Make a Mint contains concrete strategies and twenty vital secrets that will enable you to grow, maintain, and eventually sell your business at the highest possible price when you are ready. This book shares real-life insights from dozens of entrepreneurs in a range of industries.

About the Author

JOE JOHN DURAN, CFA, turned a small investment company into a nationally respected multibillion-dollar investment firm in under a decade. The company was bought for many millions of dollars by General Electric’s GE Financial in 2001. Today, Duran is CEO of Alchemy Capital, a corporation involved in helping independent businesses, and the Managing Director of United Capital Partners. He is a chartered financial analyst and is a member of the Young Presidents Organization (YPO). He is also a member of the Association of Investment Management Research (AIMR), and the Los Angeles Society of Financial Analysts (LASFA). Duran is the author of The First Time Investor’s Workbook.

Product Details

• Paperback: 244 pages
• Publisher: Wiley; 1 edition (May 24, 2004)
• Language: English
• ISBN-10: 0471479616
• ISBN-13: 978-0471479611
• Product Dimensions: 8.8 x 6.1 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,015,155 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars Bad title / great book!, July 9, 2004

By 

cynthia burell (Kansas City. KA) - See all my reviews

This review is from: Start It, Sell It & Make a Mint: 20 Wealth-Creating Secrets for Business Owners (Paperback)

I was a little put off by the title but after having read this i have to say i have never had so much good advice in one place...i literally found something interesting in every chapter (though not all of them applied directly to my business). I have run my accounting firm for fifteen years but realize that there are many things i do wrong every day to complicate my life. this book was really easy to read..i have told several of my clients about it. I love those african tales.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Insightful, really helpful and fun., October 22, 2004

By 

Mike from Denver "Mike" (Mike) - See all my reviews

This review is from: Start It, Sell It & Make a Mint: 20 Wealth-Creating Secrets for Business Owners (Paperback)

hard to believe a business book with so much amazing information could be so easy to read. I picked the book up because of the review in Entrepreneur magazine, and because a couple of friends had told me i "had" to read it. I was actually surprised with what i found. It really blows away any business book I've ever read. Every time I read it I have another great idea that can help me in my business. It was really easy to read and all of the anectodes made the lessons easy to understand. Duran also gives easy guidance on how to implement his ideas. Anyway...its a great book, even better than i was told. if you own a business this book is really helpful in understanding how to actually make it grow and how to make it sellable.

6 of 6 people found the following review helpful:

5.0 out of 5 stars OUTSTANDING- A MUST READ, June 15, 2004

By 

Pensive (Seattle, WA USA) - See all my reviews

This review is from: Start It, Sell It & Make a Mint: 20 Wealth-Creating Secrets for Business Owners (Paperback)

Where was this book when I started my first business years ago. Entrepreneurship is one of the most challenging undertakings and yet Joe John Duran steps you through the critical steps and makes it so clear. It is a fast and fun read. A must have on every shelf of a business owner or someone who still hopes to be one someday. I know the corners of my copy will become frayed and the pages worn as I expect to refer back to it often. A precious gift for yourself or the beloved small businesspeople in your life.