Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Start Small, Stay Small
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Editorial Reviews
About the Author
Rob Walling believes we are at an unprecedented time in history where developers are able to change the world with their software. His blog, SoftwareByRob.com is read by thousands of software entrepreneurs every month. Rob is based in Fresno, CA.
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Customer Reviews
Most Helpful Customer Reviews
32 of 32 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
I'm a programmer. I really love writing software, both personally and professionally. I've always wanted to start my own software business, but have never had the willpower in myself to make it happen.
Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
13 of 13 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The main thing I got from the book: stop writing code.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
11 of 11 people found the following review helpful
By Jeremy
Format:Paperback
If you've ever looked into turning a software idea into a viable product, this book is a great guide. Clear and simple descriptions with a little humor mixed in make it easy to turn a few pages into action items. You'll read through once to know what you are in for and then use the book as a constant reference to keep you moving in the right direction. This book won't tell you what the right decision for your product is, but it will help force you to ask yourself good questions to make decisions with better information. With so many unknowns in launching your own product, it makes it a little less scary to have a simple blueprint to follow to make sure you stay focused, spend your time wisely, and don't miss important facets to make your product successful. Even if you decide to wait on launching your own product, the advise in the book will be helpful as a consultant, employee, and even in your life outside of work.
Most Recent Customer Reviews
5.0 out of 5 stars
Very Inspiring!
I was a little skeptical of a book that will tell you how to start an online business, stay small and still make a profit. This book exceeded my expectations. Read more
Published 4 days ago by dsanders4
5.0 out of 5 stars
Excellent Book on Starting a Small Software Business
This is by and far the best book I have read on starting a small software business. Full of actionable advice and specific examples. Read more
Published 1 month ago by C. Youderian
4.0 out of 5 stars
Essential Resource for a new Entrepreneur
Rob Walling has written a practical, easy-to-understand approach for the new entrepreneur to take the first steps toward building a business based on their first 'big idea. Read more
Published 1 month ago by Ian F. McCallum
5.0 out of 5 stars
If you're a developer looking to launch your start up this is the book...
As I was reading this on my kindle I quickly realized that the author and I were going down the same road, how do you take an idea as a developer and shape it into a business on a... Read more
Published 2 months ago by Mr. Skeptical.
5.0 out of 5 stars
Excellent Hands-On Guide for Developers wanting to launch...
This is by far the best book of the genre that I've come across.
While I have also recently enjoyed reading The Lean Startup, by Eric Ries - Rob's book is by far the... Read more
While I have also recently enjoyed reading The Lean Startup, by Eric Ries - Rob's book is by far the... Read more
Published 3 months ago by Kelvin D. Meeks
5.0 out of 5 stars
Very happy to find this book.
This book is an excellent insight of true entrepreneurship, which would be handy in far much more domains, besides software business. Read more
Published 3 months ago by S. Yurin
5.0 out of 5 stars
Awesome book
I found this book to be very well written and very eye opening.
Some of the sections in the book made me think "damn he is talking about me"...which rarely happens. Read more
Some of the sections in the book made me think "damn he is talking about me"...which rarely happens. Read more
Published 3 months ago by harshawardhan desai
5.0 out of 5 stars
Highly Recommend
The thing I love most about this book is the author didn't fill the book with a bunch of unneeded fluff. He was straight to the point. Read more
Published 5 months ago by MaltMan
4.0 out of 5 stars
Interesting treatment of a rarely covered topic ...
Very much enjoyed Rob's treatment of a rarely covered topic; building a portfolio of profitable web businesses and staying small. Thanks Rob
Published 7 months ago by Graham Binks
5.0 out of 5 stars
Awesome
Step-by-step, idiot-proof and based on experience. I love it. Discouraged me from making decisions that would turn out to be mistakes and made me think harder.
Published 7 months ago by Maidomax
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