Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Start Small, Stay Small
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Book Description
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Editorial Reviews
About the Author
Rob Walling believes we are at an unprecedented time in history where developers are able to change the world with their software. His blog, SoftwareByRob.com is read by thousands of software entrepreneurs every month. Rob is based in Fresno, CA.
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Customer Reviews
Most Helpful Customer Reviews
23 of 23 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
I'm a programmer. I really love writing software, both personally and professionally. I've always wanted to start my own software business, but have never had the willpower in myself to make it happen.
Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
10 of 10 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The main thing I got from the book: stop writing code.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
10 of 10 people found the following review helpful
Format:Paperback
If you've ever looked into turning a software idea into a viable product, this book is a great guide. Clear and simple descriptions with a little humor mixed in make it easy to turn a few pages into action items. You'll read through once to know what you are in for and then use the book as a constant reference to keep you moving in the right direction. This book won't tell you what the right decision for your product is, but it will help force you to ask yourself good questions to make decisions with better information. With so many unknowns in launching your own product, it makes it a little less scary to have a simple blueprint to follow to make sure you stay focused, spend your time wisely, and don't miss important facets to make your product successful. Even if you decide to wait on launching your own product, the advise in the book will be helpful as a consultant, employee, and even in your life outside of work.
Most Recent Customer Reviews
Skip the MBA and Buy this Book
I received an MBA from a school that ranks in the top 10% of U.S. universities for return on investment and got a great deal out of going through the program... Read more
Published 18 days ago by Craig D. McKeachie
Great book, except last chapter wasn't for me.
I bookmarked many sections for quick reference. There are links to helpful content. Overall its worth the price but I couldn't help but feel like the kid from A Christmas Story... Read more
Published 22 days ago by worthit
Advice that works to get started in web business
I read this book and used it to launch two products. The book is detailed and practical. You should buy it.
Published 22 days ago by Anagram
Detailed blueprint for launching software products
As an experienced software guy and a long-time reader of Rob's blog, I expected to enjoy this book, but I was blown away by how detailed and concretely useful this is. Read more
Published 23 days ago by Andy Gray
Amazingly specific and actionable
It's cliche to say things like "this is a guidebook for how to build a real little business that makes money." But that's exactly what it is. Read more
Published 23 days ago by Jason Cohen
Invaluable!
An excellent resource for small software startups. Among other things it points out that you don't have to plan for major funding (like from venture capitalists). Read more
Published 23 days ago by Dan Cooperstock
Must-read for the micropreneur
Start Small, Stay Small presents a ton of information in a no-nonsense fashion. The book challenges, inspires and instructs anyone wanting to build a (software) product in their... Read more
Published 23 days ago by Richard Kolkovich
For ANY developer looking to launch a startup
This is one of my favorite books for startups. SO CONCISE. I still remember the key point from memory - go in this order:
* market
* marketing
* design
*... Read more
* market
* marketing
* design
*... Read more
Published 23 days ago by Patrick Foley
Want to launch your own apps? Read this!
Start Small, Stay Small sets out a solid roadmap for launching a single-person startup.
It is my go-to recommendation whenever I talk to a developer that wants to launch... Read more
It is my go-to recommendation whenever I talk to a developer that wants to launch... Read more
Published 23 days ago by Eliza Brock
A must read for self-funded startups
I wish I came across this book earlier. This is a must read if you are a self-funded startup. Learn from the success and failures Rob made who self-taught Internet entrepruener.
Published 23 days ago by Z. Chen
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