Top critical review
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Catchy Title but Doesn't Meet Promise
on May 29, 2015
Okay, you can't do this in 34 days. Possibly not even in six months. This should be titled something like "Starting a Photography Business in 34 Steps". Especially since the techniques discussed won't guarantee success. This book seems more like a formula book pumped out by an author who repurposes information under new names for every work, hoping that the total weight of all the Kindle books they publish will earn a respectable living.
This book is more a coaching tool to get you off on the right foot for starting your business, any business, than it is a how-to text. Many of the steps are more a set of questions the prospective new business owner needs to consider and none of the advice in the book is something that you can't find through the Small Business Administration or your local chapter of SCORE for free.
For example, one day this book tells you to get the business name registered but doesn't explain how or go into the vagaries of local ordinances, zoning and business licensing. The following day you open a bank account in the business name. In real life, it can take a month or more to get the business name registered, especially if advertising in a legal notice is required. Since you need the business documents to open the bank account, you cannot simply walk in the day after applying for those documents and expect an account to be opened.
In another day's step, you "curate" your portfolio, with advice to take photos to fill in holes where needed. The next day, you create the web site with that portfolio, whether or not you even have one. The suggestion to use DIY web site builders will never make your work stand out and will lump you with any other business that spends the five bucks a month and clicks similar buttons. Not the way to set yourself aside as a successful creative worker. The following day you ask your friends if they like the web site. In business, NEVER ask your friends for opinions, you're asking them to choose between friendship and business coaching. It's not pretty.
The book leaves holes in financial planning, legal strategies and studio management and spends several days on creating your own logo (hire that out, you're not a professional designer), creating your own business cards (ditto) and creating advertising pamphlets (again, if you're not in advertising, don't think you're capable of doing this with any success). The marketing ideas are fairly broad and can be found in any marketing web site, this isn't an MBA you're earning in 34 days.
Now, the bottom line is that this book may have a valid place. If you have been thinking of starting a creative business, and this book provides you with the motivation to do so, then it's worth the entry fee. The author seems to know what they are talking about (though I suspect the author's name is faked) and the writing is actually pretty solid. But if you're after the information contained in this book, you can find it elsewhere cheaper and with more authority.