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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business Paperback – January 18, 2010

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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business + The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Product Details

  • Paperback: 272 pages
  • Publisher: Adams Media (January 18, 2010)
  • Language: English
  • ISBN-10: 1440502625
  • ISBN-13: 978-1440502620
  • Product Dimensions: 8.3 x 5.4 x 0.8 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,638,040 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Barry H. Cohen has been a small business owner for thirteen years and has over thirty years of experience as advertising counsel. He is currently a principal of AdLab Media Communications, LLC. He completed a BA in English cum laude from Kean University in NJ, and is a graduate of the U.S. SBA Small Business Management Training Course. His publication credits include the book 10 Ways to Screw Up an Ad Campaign, as well as articles in Radio & Records, Performance Magazine and Floorcovering Weekly.

Michael Rybarski is a serial entrepreneur and turnaround specialist who has started new businesses from scratch and within NYSE firms. He is the chairman and founder of LifeChange Marketing (a business start-up consulting and investment firm). He has created the following firms from zero: Houghton Mifflin Language Software (the spelling software virtually everyone uses), VideoTours, Tribute Direct, AgeWave Target Marketing, and most recently, Team LifeLineTM. Rybarski has been quoted or inter-viewed by CNNfn, the Wall Street Journal, USA Today, Silicon Valley TV, BrandWeek, MacWeek, and Target Marketing. He has written articles for American Demographics, the Boomer Report, and the Healthcare Strategist. He has an MBA in general management from the University of Chicago Graduate School of Business.

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2 of 2 people found the following review helpful By Amazon Customer on September 8, 2010
Format: Paperback
If you were to google "smart start-ups" you would probably get too many replies back to sift through the countless self professed experts that offer too much information or make it difficult to understand and follow. Starting up a new business is hard and succeeding with a new business is even harder despite what you might read from the start-up experts. As the executive director of a business incubator (INC.spire) and founder of six start-ups I know this to be true and I have read a lot of books on the subject of start-ups. So it was great for me to find Start-Up Smarts by Barry Cohen and Michael Rybarski who present a digestible and very effective walk through the various steps of ensuring start-up business success, which is no simple task. This is a book you will read more than once. At times you will go from Smart-Start Tip to Tip from Chapter to Chapter where the salient parts on each Chapter are summarized in easy to understand and remember summary paragraphs. You will go to certain Chapters for more detail when the need might be about the business idea, or the business plan, or funding, or company structure, sales and marketing strategy or business growth and operations; all heady but well presented topics. You will go back into the book to read the practical examples of businesses experiences; good and bad, that did or did not follow the smart-startup advice. Finally, there are a few nuggets presented at the end of the book that include real world (not classroom) stories that are a must read, a sample private placement memorandum, a set of business references and finally, an executive summary template or the "one pager" as it is known in the investment community and one of the hardest things for an entrepreneur to compile.Read more ›
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1 of 1 people found the following review helpful By Pastor Rick Greene on May 7, 2012
Format: Paperback Verified Purchase
This book is awesome! pratical, informative, straightforward, and inspiring! I met with co-author Barry Cohen and he IS someone who genuinely cares and tries to help. In Faith, you are starting a business or already have one,, you should buy this book!
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