Start Where You Are: Matching Your Strategy to Your Marketplace (Jossey Bass Business and Management Series) [Hardcover]

William B. Rouse (Author)

Book Description

ISBN-10: 0787902470 | ISBN-13: 978-0787902476 | Publication Date: April 12, 1996 | Edition: 1st

You can get there from here. Based on research and consulting involving more than one hundred companies, this strategically oriented book provides the tools and techniques you need to chart your company's future according to where it stands right now.

Editorial Reviews

From Booklist

Rouse presents the thesis that only by thinking strategically and understanding emerging market relationships can organizations achieve future goals and create a competitive advantage. He proceeds to describe how to build and shape a company's future by assessing its current and future relationships with its markets through what he terms situation assessment--assessing what the situation is, how the situation is likely to unfold (likely consequences), and which situation should be pursued (the desirability and consequences of major options). Once a company knows where it is, the author challenges it to recognize where it is headed, and he explores how individual firms can successfully anticipate, recognize, and respond to change. Rouse concludes by illustrating his views on serving an existing market, creating a new market, and diversifying markets, all from his own experiences in the transportation, computer, and defense industries. Mary Whaley

Product Details

• Hardcover: 222 pages
• Publisher: Jossey-Bass; 1st edition (April 12, 1996)
• Language: English
• ISBN-10: 0787902470
• ISBN-13: 978-0787902476
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Amazon Best Sellers Rank: #725,733 in Books (See Top 100 in Books)

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