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Start with Why: How Great Leaders Inspire Everyone to Take Action [Kindle Edition]

Simon Sinek
4.5 out of 5 stars  See all reviews (756 customer reviews)

Print List Price: $16.00
Kindle Price: $7.99
You Save: $8.01 (50%)
Sold by: Penguin Group (USA) LLC

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Book Description

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work


Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.




Editorial Reviews

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, Co-Author Of Getting To Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly Labarre, Co-Author Of Mavericks At Work

Product Details

  • File Size: 474 KB
  • Print Length: 257 pages
  • Page Numbers Source ISBN: 1591842808
  • Publisher: Portfolio; 256 edition (October 29, 2009)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B002Q6XUE4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #4,421 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
871 of 894 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures.
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85 of 89 people found the following review helpful
2.0 out of 5 stars Brilliant but laboured (and a little smug) May 21, 2012
Format:Paperback
Having watched the TED talk (last year) and just last week saw Sinek speak I was keen to dive into this book for a bit more wow - but was sorely disappointed. If you have seen the TED talk there is a little new illustration here - but no new content.

The genius of simple and powerful ideas is that they are easy to get (if difficult to see until illuminated) and for this Sinek deserves 5 stars - but here he labours that beautifully simple nugget and tortures the reader with such repitition. We get it! (If there was a dollar for every time he says "people don't buy what you do they buy why you do it" you could buy many copies of the book! I actually have the audio book - read by Sinek and it all gets overlaboured and smug. How dumb does he think his audience is? My advice - watch the tead talk - skip the book - as it fails on his why - 'to inspire'!
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60 of 67 people found the following review helpful
1.0 out of 5 stars Repetitive and poorly supported October 14, 2013
Format:Kindle Edition|Verified Purchase
The content:

Sinek's "start with why" premise and catchy "golden circle" approach to business may sound great on the surface, but even minute consideration reveals that there is no underlying theory supporting his claims. Perhaps it's because "Begin with a deliverable company creed" is solid advice which requires no explanation or examples, but Sinek is stretching himself thin on a premise that cant be supported: He found a catchy slogan that relates to the majority of what he wants to discuss, and spends an entire book attempting to make his examples fit his theme. Needless to say, it doesn't work. Look no further than his attempt to correlate the diversity of Apple products with the success of the Wright Brothers under the universally simplistic heading of "why," and you will unequivocally understand that Sinek's premise needs some major revision.

The philosophy:

If you've come to this book looking for a business philosophy that will actually take you to the heart of why, you have come to the wrong place. Sinek, like most of the business world, has mistaken "what" for "why." Although Sinek will insist that he has not made this vital error by assuring his readers that "everyone knows what they do, but hardly anyone knows why they do it," it seems that Sinek himself doesn't even know how to find the why! Sinek is among the many, many writers and critics who ask - not why - but "What makes you different?" The Wright Brothers believed in the power of flight to unite the world. Apple believes in the power of the personal computing device to empower the individual, bringing the world and knowledge to each of us.
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111 of 128 people found the following review helpful
Format:Hardcover
Simon Sinek's "Start With Why" is a must read for any entrepreneur or leader struggling to create a long-term vision and guiding principles for their company or cause. The book can provide just the inspiration needed to get started in the right direction. You'll learn that the most important thing you can do as a leader is to figure out why your company or organization exists and why that should be meaningful to customers and others in society. Once the answer to this becomes clear and you believe it in your heart, the rest of the decisions about what to do and sell and how to do it become infinitely easier.

For those faced with competition, price-war and customer churn, Sinek's book can provide great insights for developing a new long-term strategy to combat these issues once-and-for-all. Sinek explains that while your product's features may be replicated and commoditized, no one can copy the kinship and confidence that your customers feel when doing business with you. This is because those feelings come from intangible values and beliefs that only you share with your customers.

How does one create such kinship with customers? The book explains the Golden Circle concept, which shows business leaders how to inspire instead of manipulating customers or employees to act. Sinek explains that trust is built naturally when you target customers that understand and believe in your WHY. So, if getting repeat and word-of-mouth business is important to you, then use inspiration, not manipulation to get the sale. Also, when business leaders properly articulate their company's WHY to employees, it makes it easier for the employees to believe in what they are selling. When sales reps sound authentic, it builds trust and loyalty with customers. It all starts with WHY.
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Most Recent Customer Reviews
1.0 out of 5 stars Just watch the TED talk, don't bother with the book
Here is the most important 'why' of the whole book... Why read it when you can watch the whole idea in the TED talk Simon gave? Read more
Published 2 days ago by Ken Krogue
5.0 out of 5 stars I love Simon Sinek
I love Simon Sinek. His books and talks are not all that new of an idea but he delivers with such passion. Read more
Published 4 days ago by A. Adams
5.0 out of 5 stars Five Stars
very informative
Published 5 days ago by SF Local
5.0 out of 5 stars I love Simon's basic approach and writing style
This approach -- starting with WHY -- has changed my whole approach to life and business. I love Simon's basic approach and writing style. Read more
Published 7 days ago by Amazon Customer
5.0 out of 5 stars Five Stars
Great read
Published 8 days ago by Jeff Steffens
5.0 out of 5 stars The book is very clear and precise in supporting the ...
The book is very clear and precise in supporting the argument that the author makes. If you are someone who is in a leadership position, or is considering into becoming involved in... Read more
Published 8 days ago by Alex Angel
5.0 out of 5 stars Great read!
This book is absolutely wonderful. Must read for any leader.
Published 9 days ago by John Gattuso
5.0 out of 5 stars Start With This Book!!
Amazing book, filled with compelling stories and solid evidence of WHY your WHY is so crucial to your success!
Published 12 days ago by Cheri Perry
5.0 out of 5 stars I also read 'Leaders Eat Last' (by Simon Sinek) and recommend 'Turn...
A very interesting approach to human bio-based leadership theories. I also read 'Leaders Eat Last' (by Simon Sinek) and recommend 'Turn This Ship Around' (by David Marquet) as the... Read more
Published 12 days ago by W. J. Shannon
2.0 out of 5 stars I became bored with it and did not finish it
It was ok. I became bored with it and did not finish it. Very disappointed with this purchase.
Published 12 days ago by Joanna Lutes
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More About the Author

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

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