Start with Why and over one million other books are available for Amazon Kindle. Learn more
Buy New
$9.07
Qty:1
  • List Price: $16.00
  • Save: $6.93 (43%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Start with Why: How Great... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011


See all 13 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$9.07
$7.75 $5.08
$9.07 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.



Editorial Reviews

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work --This text refers to an alternate Paperback edition.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 256 pages
  • Publisher: Portfolio Trade; Reprint edition (December 27, 2011)
  • Language: English
  • ISBN-10: 1591846447
  • ISBN-13: 978-1591846444
  • Product Dimensions: 5.4 x 0.7 x 8.1 inches
  • Shipping Weight: 4.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (700 customer reviews)
  • Amazon Best Sellers Rank: #250 in Books (See Top 100 in Books)

More About the Author

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

Customer Reviews

The book is well written and easy to read.
Timothy K. Gilbert
If you are serious and willing to do the work, this book can truly change your life.
Peter Hobler
I read the book after having watched Simon's TED Talk.
JW

Most Helpful Customer Reviews

839 of 860 people found the following review helpful By Morphenius on May 28, 2010
Format: Kindle Edition Verified Purchase
I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures.
Read more ›
13 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
75 of 78 people found the following review helpful By frlhughes on May 21, 2012
Format: Paperback
Having watched the TED talk (last year) and just last week saw Sinek speak I was keen to dive into this book for a bit more wow - but was sorely disappointed. If you have seen the TED talk there is a little new illustration here - but no new content.

The genius of simple and powerful ideas is that they are easy to get (if difficult to see until illuminated) and for this Sinek deserves 5 stars - but here he labours that beautifully simple nugget and tortures the reader with such repitition. We get it! (If there was a dollar for every time he says "people don't buy what you do they buy why you do it" you could buy many copies of the book! I actually have the audio book - read by Sinek and it all gets overlaboured and smug. How dumb does he think his audience is? My advice - watch the tead talk - skip the book - as it fails on his why - 'to inspire'!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
54 of 59 people found the following review helpful By Erin Jones on October 14, 2013
Format: Kindle Edition Verified Purchase
The content:

Sinek's "start with why" premise and catchy "golden circle" approach to business may sound great on the surface, but even minute consideration reveals that there is no underlying theory supporting his claims. Perhaps it's because "Begin with a deliverable company creed" is solid advice which requires no explanation or examples, but Sinek is stretching himself thin on a premise that cant be supported: He found a catchy slogan that relates to the majority of what he wants to discuss, and spends an entire book attempting to make his examples fit his theme. Needless to say, it doesn't work. Look no further than his attempt to correlate the diversity of Apple products with the success of the Wright Brothers under the universally simplistic heading of "why," and you will unequivocally understand that Sinek's premise needs some major revision.

The philosophy:

If you've come to this book looking for a business philosophy that will actually take you to the heart of why, you have come to the wrong place. Sinek, like most of the business world, has mistaken "what" for "why." Although Sinek will insist that he has not made this vital error by assuring his readers that "everyone knows what they do, but hardly anyone knows why they do it," it seems that Sinek himself doesn't even know how to find the why! Sinek is among the many, many writers and critics who ask - not why - but "What makes you different?" The Wright Brothers believed in the power of flight to unite the world. Apple believes in the power of the personal computing device to empower the individual, bringing the world and knowledge to each of us.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
106 of 123 people found the following review helpful By Kal H. Shah on December 9, 2009
Format: Hardcover
Simon Sinek's "Start With Why" is a must read for any entrepreneur or leader struggling to create a long-term vision and guiding principles for their company or cause. The book can provide just the inspiration needed to get started in the right direction. You'll learn that the most important thing you can do as a leader is to figure out why your company or organization exists and why that should be meaningful to customers and others in society. Once the answer to this becomes clear and you believe it in your heart, the rest of the decisions about what to do and sell and how to do it become infinitely easier.

For those faced with competition, price-war and customer churn, Sinek's book can provide great insights for developing a new long-term strategy to combat these issues once-and-for-all. Sinek explains that while your product's features may be replicated and commoditized, no one can copy the kinship and confidence that your customers feel when doing business with you. This is because those feelings come from intangible values and beliefs that only you share with your customers.

How does one create such kinship with customers? The book explains the Golden Circle concept, which shows business leaders how to inspire instead of manipulating customers or employees to act. Sinek explains that trust is built naturally when you target customers that understand and believe in your WHY. So, if getting repeat and word-of-mouth business is important to you, then use inspiration, not manipulation to get the sale. Also, when business leaders properly articulate their company's WHY to employees, it makes it easier for the employees to believe in what they are selling. When sales reps sound authentic, it builds trust and loyalty with customers. It all starts with WHY.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


Frequently Bought Together

Start with Why: How Great Leaders Inspire Everyone to Take Action + Leaders Eat Last: Why Some Teams Pull Together and Others Don’t + Drive: The Surprising Truth About What Motivates Us
Price for all three: $36.19

Buy the selected items together