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Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need Paperback – October, 2010


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Product Details

  • Paperback: 780 pages
  • Publisher: Entrepreneur Press; 5th edition (October 2010)
  • Language: English
  • ISBN-10: 1599183870
  • ISBN-13: 978-1599183879
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (118 customer reviews)
  • Amazon Best Sellers Rank: #2,392 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Author Profile
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, WomenEntrepreneur.com, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.

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Customer Reviews

This book is very easy to understand.
Hakob Hovhannisyan
It is more like a reference book that covers all aspects of starting a business from getting an idea to planning, to funding, to actually running it.
Nev Okyay
I read every business book I get my hands on, and this is by far the best source I have come across.
Nickolas Leisenring

Most Helpful Customer Reviews

193 of 208 people found the following review helpful By Roger C. Parker on December 1, 2010
Format: Paperback
I was originally skeptical when I received an early copy of Start Your Own Business. Part of my skepticism was the "ONLY startup book you'll ever need" banner on the front cover.

However, after living with Start Your Own Business for several months, and finding myself not only referring back to it, but also recommending it to family members and friends, I now realize the banner isn't a claim, but is a credible statement. The amount of detail inside, along with dozens of worksheets, makes this an ideal handbook to be kept within reach at all times.

The book's length, 700+ pages, also was an initial concern. Who has time to read 700+ pages? But, that's not a valid concern, for the same reason that the Physicians Desk Reference doesn't have to be "read" as much as "referred to" as needed. The detailed table of contents, which organizes chapters into 8 main sections, makes it easy to locate the information you desire.

Start Your Own Business is a great resource that brings everything together in one place for both startups and serial entrepreneurs.
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80 of 84 people found the following review helpful By Nev Okyay on March 1, 2011
Format: Paperback
This is not the type of book you want to read cover to cover. It is
more like a reference book that covers all aspects of starting a business from getting an idea
to planning, to funding, to actually running it. So you could jump to the section that
is relevant to your situation.

I also liked the resource list at the end, as well as the other check lists, sample forms, and
work sheets.
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24 of 24 people found the following review helpful By Jorge on October 11, 2011
Format: Paperback Verified Purchase
Intresting, complete. Has every thing you need to open a Business in UNITED STATES if you are from another country, it still helps but not that much. Very easy and fast to read
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30 of 32 people found the following review helpful By CanonFavorite on June 9, 2011
Format: Paperback Verified Purchase
START HERE! I promise that this book will give you a great overview of what you're getting yourself into! The better educated you are the higher your success rate! Once you've read this book, it will lead you to OTHER more detailed books depending on the paths you wish to take. START HERE!
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24 of 26 people found the following review helpful By pokadotdaisy on January 3, 2013
Format: Paperback Verified Purchase
It's been a little while since I've actually read this book but I remember a great deal from it. The information that is here is wonderful and I'm not knocking what the author wrote.

However, I don't feel that this is the only start-up book one would ever need (as the tagline suggests.) It feels like more of a preparation to start looking into the idea of starting your own business. There are things that are missing in depth discussion that really needs to be there to cover all the bases. But on the other hand in order to cover all the information needed for ever individual who read this book you would need thousands of pages. My point is that this is a great jumping off point but expect to do lots of research into some of the aspects it discusses and probably read a few more books more specific to your ideas for a business.

Everybody has different ideas for their business. But the one thing that I recommend you do if you are serious about starting a business is get a good book about marketing/branding/advertising. The information covered here is nothing more than an overview of what those words mean, when compared to books devoted to the subject. If you don't have the skills to do these things your business will never make it.

To sum it up, it's a good book with lots of general information. If you are considering starting your own business this will give you an idea of what you need to learn about, but does not give all the knowledge there is to be had about starting a business. The only reason for four stars instead of five is the misleading tagline on the book. Otherwise it's five stars.
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62 of 74 people found the following review helpful By I Survived High School on January 6, 2013
Format: Kindle Edition Verified Purchase
Too much time on accounting issues, not enough time on the qualities that lead to success. I have started many businesses, large and small, and have about 20 years experience. I had one big hit, one small hit and many failures--at least ten. Nothing in here fired me up to launch some of my current ideas. I did read it all, meaning it held my attention, but I doubt I'll ever look at it again.

It's a lot harder to start a business now than 20 years ago. Bureaucracy is the big problem, and payroll and property taxes. I don't recall these being addressed. Whatever you do, don't hire someone you don't know. Make them an intern first if they are a stranger. 90% of personnel problems come from insufficient knowledge of the person hired.
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25 of 29 people found the following review helpful By Coconut the Critic on November 28, 2012
Format: Paperback Verified Purchase
I am glad I bought this book. I just retired from the Army and I was all about starting a business. After a few nights of reading, I realized that starting a business is not for me at this point of my life.
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59 of 74 people found the following review helpful By David H. Bangs Jr. on October 22, 2010
Format: Paperback
The checklists in Starting Your Own Business are helpful,raising questions and suggesting ways to answer them that most neophytes wouldn't think of asking. The chapters on using the internet for marketing are eye-opening for an old duffer such as I. The sections on electronic gadgets how to use the internet & social marketing are of interest to any small business owner. I might add that I went to NexTag.com and will recoup the cost of SYOB with one purchase of ink cartridges for my ancient HP DeskJet. I heartily recommend SYOB for anyone interested in starting or improving a small business.
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