That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")
Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.
Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. -- Geneevieve Buck, Chicago Tribune --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.
It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.
Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:
Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.
Practical, proven, hands-on techniques so you can get started right away.
Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.
We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.
No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do. --This text refers to an out of print or unavailable edition of this title.