Start Your Own Business (Paperback)

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Editorial Reviews

Review

Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."

That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. -- Geneevieve Buck, Chicago Tribune --This text refers to an out of print or unavailable edition of this title.

Product Description

YOUR ROAD MAP to BUSINESS SUCCESS

From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.

HERE'S MORE OF WHAT YOU'LL FIND INSIDE:

HOW TO get business ideas and pinpoint your target market

SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques

HOW TO harness the power of the internet to simplify startup and increase your chances of business success

CREATIVE WAYS to finance startup and growth

HOW TO take advantage of the latest technology to set up an efficient business on a budget

PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks

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Product Details

• Paperback: 700 pages
• Publisher: Entrepreneur Press; 4 edition (March 7, 2007)
• Language: English
• ISBN-10: 1599180812
• ISBN-13: 978-1599180816
• Product Dimensions: 8.5 x 7.5 x 1.6 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (31 customer reviews)
• Amazon.com Sales Rank: #42,955 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

283 of 298 people found the following review helpful:

5.0 out of 5 stars This book is a complete guide for budding entrepreneurs., September 20, 1998

By A Customer

This review is from: Start Your Own Business: The Only Start-Up Book You'll Ever Need (Entrepreneur Magazine Small Business Series) (Paperback)

Stop the presses - This is the most comprehensive book I have seen for anyone who wants to start a business. I have seen a lot of books on starting a business and this the best one. After spending at least $125 on books, I wish I bought this one first and saved over $80. If you are afraid you might forget something, this book doesn¹t. All aspects of a business is covered. And what it does not completely explain, it gives you information as to where you can get it. Start Your Own Business is perfect for those who want to start a selling product or a retail store. It might be a little overkill for a service business, BUT the amount of resource information makes up for this. This is what Entrepreneur Magazine does for a living and it is well worth it. Buy this before you start!

84 of 86 people found the following review helpful:

4.0 out of 5 stars Helpful book, August 11, 2002

By A Customer

This review is from: Start Your Own Business, 2nd Edition: The Only Start-Up Book You'll Ever Need (Start Your Own Business: The Only Start-Up Book You'll Ever Need) (Paperback)

While I don't agree with the author in that this is the only book I'll ever need, it is one of the book that I can't do without. This book was extremely useful when I was starting my own business; it really guided me in the right direction. Without this book and Guerilla PR Wired by Michael Levine, I would probably be only dreaming of my own business instead of actually owning one.

107 of 114 people found the following review helpful:

5.0 out of 5 stars The best primer on running a business I've seen, January 24, 2003

By	RMurray847 "afilmcritic.com" (Albuquerque, NM United States) - See all my reviews (TOP 1000 REVIEWER)

Amazon Verified Purchase

This review is from: Start Your Own Business, 2nd Edition: The Only Start-Up Book You'll Ever Need (Start Your Own Business: The Only Start-Up Book You'll Ever Need) (Paperback)

This is a very comprehensive (and big!) book. It covers all the basic steps you need to know about starting and running a business, from business forms to accounting to buying insurance to employee issues to purchasing. No one subject is covered in great depth, of course, but reading the book gives you a VERY GOOD IDEA of what kind of work you're getting yourself into when you run a new, small business.

Not every chapter will be worthwhile (I pretty much skipped the chapter on how to select office equipment) but most chapters are worth a quick look, and many were worth in depth review. Of all the "basic overview" type books about starting and running a small business that I've plunked down money for, this one is the best, HANDS DOWN!