Start Your own E-Business [Paperback]

Robert McGarvey (Author), Melissa Campanelli (Author), Entrepreneur Press (Author)

Book Description

Publication Date: March 14, 2005 | Series: Start Your Own E-Business

Shows readers how to take their business on-line. Readers will have all the knowledge they need to navigate the uncertain cyberspace universe and emerge victorious. Includes tip boxes highlighting key ideas to remember, pitfalls to be aware of, and money-saving practices, and a complete course on web site building.

Editorial Reviews

From the Back Cover

Reach Millions of People Online!

The internet has changed how business is done. It has created a whole new world of search engines, web hosts, venture capital funding, business-to-business e-commerce and tech-savvy customers. At the same time, it has leveled the playing field, making it possible for small businesses to compete against established companies and strike it big. The reality byte is that e-business entrepreneurs can make more profit than ever before—if they have the right knowledge.

Start Your Own e-Business provides that knowledge, enabling you to compete on a whole new level. Armed with a comprehensive understanding of the web and the technical skills necessary to excel, you’ll learn how to skillfully navigate your way through this virtual university of opportunity.

Let this guide lead the way, as it:

· Reveals secrets for growing bigger, faster by finding a niche, getting funding, building partnerships and tapping international markets · Highlights pointers, pitfalls and words of wisdom from successful pioneers, CEOs of name-brand sites and small dotcom builders · Offers a complete course on website building, from getting started on a shoestring budget to using advanced techniques sure to attract attention

Equip yourself with the tools and knowledge needed to survive and thrive on the web. Join the thousands of entrepreneurs who have harnessed the power of the internet to reach millions of people worldwide, compete with the big guys and grow a successful business. This guide and a solid business idea are all you need to succeed.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 246 pages
• Publisher: Entrepreneur Press; 1 edition (March 14, 2005)
• Language: English
• ISBN-10: 1932156747
• ISBN-13: 978-1932156744
• Product Dimensions: 8.9 x 6.7 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #412,677 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

33 of 33 people found the following review helpful:

3.0 out of 5 stars The big book of dot-com cliches, August 19, 2006

By 

Sean Malowney (Seattle, WA) - See all my reviews
(REAL NAME)   

This review is from: Start Your own E-Business (Paperback)

Usually the only time you hear this many dot-com cliches, is when someone is making fun of dot-com cliches.

Here are some quotes :

"It's war on the monitors, and more web sites will die than will survive. What will yours do?"

"The internet is for real, and in the 21st century, if you're not on it, you're not in business. That is today's reality byte."

OK, fine, so they use some cheesy language. Does the book do its job at teaching you to "Start Your Own E-Business"? In a general way, yes. You go through the process of identifying a niche market and then acting quickly to meet their needs.

This is a pre-Google book, so many of the specific details are obsolete. For example, it advises getting websites indexed in search engines by "Add URL", and it never mentions the possible uses of PayPal or Google AdSense. Critical technology for a modern website.

Finally, understand this- the book is somewhat targeted towards people who want to try and build the next $100,000,000 company through venture capital. At least 50% of the book is dedicated to discussions about investors, and it unfortunately has a pie-in-the-sky feel to it at times.

Overall, I give it 3 stars, which is fair, because there are legitimate shortcomings that other reviewers have neglected to tell you about.

28 of 29 people found the following review helpful:

4.0 out of 5 stars A Good Starting Point, October 19, 2005

By 

Jahazial Ferdanand (Colorado Springs, CO) - See all my reviews

This review is from: Start Your own E-Business (Paperback)

I am a marketing major and found this book to be helpful in developing a website for our family business. I think the book is a little misleading because I thought it would not only talk about technical and marketing aspects of e-commerce but explain at least the starting point for coding a website or at least scratch the surface of the actual web design. I also think there could have been fewer interviews and more content. I recommend Website Design Made Easy by Dennis Gaskill aka Boogie Jack if you are really interested and serious about building a good website. He offers great free resources to enhance your site.

12 of 13 people found the following review helpful:

4.0 out of 5 stars USEFUL E-BUSINESS TIPS FOR THE WOULD-BE ENTREPRENEUR, November 16, 2005

By 

VAL ODUENYI (Switzerland) - See all my reviews

This review is from: Start Your own E-Business (Paperback)

The fine thing about this book is that it meticulously presented a general overview of starting a conventional business, before delving into its e-business specialty. It harbours valuable information on how to assiduously refine and fine-tune a business idea, before structuring-out a befitting business plan for it. Clear and cogent explanations abound in it. And, the addition of a number of examples, in the form of case-studies, provide its reader with real life scenarios of what embarking on this direction really entails.
In addition to analyzing various approaches for getting-up and running in no time, it provided useful insights into the specific requirements of both Business-to-Business and Business-to-Consumer e-commerce.
The author of this book used clear and simple terms to explain important start-up issues like: planning, finance, market-entry, publicity, item or service pricing, customer management, general logistics and organization. She also provided useful website-links wherever necessary.
I found the chapters of this book quite engaging. All their narrations were straight to the point. They did a plausible job in translating good ideas into comprehensive pieces of information. I am sure that most aspiring e-business entrepreneurs will find it very useful.