34 of 34 people found the following review helpful:
1.0 out of 5 stars
Don't bother, December 6, 2000
By A Customer
This review is from: Start Your Own Coffee & Tea Store (Start Your Own Business) (Paperback)
The publisher took a generic book on small businesses, threw in the odd coffee & tea reference, slapped on a cover with a coffee cup and viola! a new marketing niche... No specific tea information is included at all. Even the standard business info is done better in other books- save your money and buy one of those.
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35 of 38 people found the following review helpful:
2.0 out of 5 stars
Less than meets the eye., January 28, 2000
This review is from: Start Your Own Coffee & Tea Store (Start Your Own Business) (Paperback)
I cannot in truth reccomend this title to anyone else. The vast majority of the book is standard small business / resturant material. Only a very tiny portion is devoted to Tea specific material. (And that portion is not very useful to anyone who knows Tea.)
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13 of 13 people found the following review helpful:
1.0 out of 5 stars
worst book I've bought, August 8, 2004
This review is from: Start Your Own Coffee & Tea Store (Start Your Own Business) (Paperback)
The first line of the preface should tell you everything you need to know about this book: "Start Your Own Coffee and Tea Store is the result of many hours of in-depth research into the mail order industry."
Uhh... okay. You'll quickly discover that this is a generic book tweaked just a bit for the coffee business. You'll find anecdotes about carpenters, wildly varying numbers about the profitability of this business, and such sage advice as, "Although it is still possible to rent telephones through certain telephone companies, the best bet is to buy your own. They are inexpensive, come in a variety of styles and colors, and are generally covered by a warranty."
The information in here is dated (1994) and, given the inconsistencies of dollar figures from chapter to chapter, I have no idea if it was ever accurate. Despite the listing in Amazon.com, nobody had the courage to even sign their name to this book -- there's no author listed anywhere, neither on the cover nor anywhere inside.
I'm planning to return this book, if I can. Given that there were some marks in it when I purchased it, I'm pretty sure someone else had bought and returned it before me.
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