Customer Reviews

Start Your Own Coffee & Tea Store (Start Your Own Business)

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(3)
1 star:		(3)

 

 

The publisher took a generic book on small businesses, threw in the odd coffee & tea reference, slapped on a cover with a coffee cup and viola! a new marketing niche... No specific tea information is included at all. Even the standard business info is done better in other books- save your money and buy one of those.

I cannot in truth reccomend this title to anyone else. The vast majority of the book is standard small business / resturant material. Only a very tiny portion is devoted to Tea specific material. (And that portion is not very useful to anyone who knows Tea.)

The first line of the preface should tell you everything you need to know about this book: "Start Your Own Coffee and Tea Store is the result of many hours of in-depth research into the mail order industry."

Uhh... okay. You'll quickly discover that this is a generic book tweaked just a bit for the coffee business. You'll find anecdotes about carpenters, wildly varying numbers about the profitability of this business, and such sage advice as, "Although it is still possible to rent telephones through certain telephone companies, the best bet is to buy your own. They are inexpensive, come in a variety of styles and colors, and are generally covered by a warranty."

The information in here is dated (1994) and, given the inconsistencies of dollar figures from chapter to chapter, I have no idea if it was ever accurate. Despite the listing in Amazon.com, nobody had the courage to even sign their name to this book -- there's no author listed anywhere, neither on the cover nor anywhere inside.

I'm planning to return this book, if I can. Given that there were some marks in it when I purchased it, I'm pretty sure someone else had bought and returned it before me.

The paper used to publish this book could have better served mankind by burning in a forest fire.

Sorry for the harsh review but there is no good excuse for a quality publisher to put out such a generic useless book - Bill Anderson.

This book was good in the general starting a business vein. However, it really does not deal in real depth with the actual coffee/tea business. A bit of a disappointment.

This book starts with the basic and covers everything! The book is organized into 21 chapters in addition to appenixes. It will get your brian crankin' ideas about the business you may want to start and get you questioning yourself. This book includes a self-evaluation for the entrepreneur and tells how to form a business plan. I highly recomend this book weather you are planning to start your first business or a second.

I don't disagree with the negative reviews this book's gotten, but I think it needs elaboration. If you've never run (or started) a small business before, this is an -okay- intro to various concepts you'll need. Better has been published since 1994, & there's almost no depth. To add insult, of the 243 pages only 60 really have anything to do with starting a coffee/tea retail operation. If you're thinking of getting this, save your money & read _Start & Run a Coffee Bar_ (Matzen & Harrison), which makes an effort to actually address vital stuff like sanitation & how to make a decent espresso.

Not bad, though I found others a bit better. It is a bit difficult to read some of the information and equate that to practical use. However, the section on teas is excellent, Not being a tea drinker, I found that helpful.

I was sent this book through a library loan. I wish I would have received this book earlier in my adventure. It was a great resource for beginning information regarding a coffee shop. I will go out a get a copy for myself for reference. I highly recommend this book for any person thinking of beginning a coffee business.