Product Description
Start Your Internet Business: 36 Things You Need to Know Now is a compendium of advice from 11 successful webpreneurs from various facets of the industry. Together, this group of authors has more than 2 million fans, followers, friends, and customers, has been in business for more than 120 combined years. The authors’ advice centers around four key areas - business practices, marketing, operations, and keeping your sanity – and provides anecdotes and advice to help novice to experienced webpreneurs improve their businesses.
About the Author
Dr. Christina McCale Prior to getting her doctorate in Marketing, Chris worked for 17+ years in corporate America at AT&T, US West, Qwest, and American Red Cross). As part of her marketing responsibilities, Chris ran multi-state, multi-million dollar research projects that directly impacted the strategic planning and product development for the firms she worked for. In addition to her marketing and management instructional duties at the university level at such schools as Regis University, Denver, The Metropolitan State College of Denver, and University of Phoenix, for the last 10 years, she has also been one of the key researchers auditing what universities are doing (or not doing) to prepare undergraduates for real careers after college; and as a result, has been named one of the most prolific writers/researchers in marketing education in the last 10 years by the Journal of Marketing Education. Previous to her marketing career, Chris was in broadcast journalism. In addition to her doctorate, Chris has her bachelor’s in journalism and master’s in organizational leadership from Gonzaga University, as well as advanced graduate studies in marketing at the University of Colorado – Denver. Dr. Richard D. Moody. As a political reporter, Dick honed his interviewing and editing skills covering an array of policy issues, ranging from covering local school board meetings for a weekly newspaper to interviewing presidents and presidential candidates for a metropolitan daily. Dick later worked in for profit and non-profit in the education area, including eight years with Apple’s education division, Houghton Mifflin’s assessment group, and the non-profit national Association of Educational Service Agencies and Northwest Evaluation Association. He has his doctorate in education leadership from Seattle University, master’s in organizational leadership from Gonzaga University, and bachelor’s in journalism from Central Washington University. He is also affiliate faculty at Regis University’s School of Education.
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