From the Back Cover
Today's two-income, extra-busy families have little time for shopping. Instead of going to the mall or driving into the city, they simply pick up the phone or click on a Web page and order items to be delivered from any corner or the country directly to their doorstep.
Because of the revolution in communications, the mail order field now has great potential as a home-based business for any savvy and energetic businessperson with a minimal investment. Working from a kitchen table, you can take orders, process payments, then dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor.
This comprehensive guide makes it easy. It teaches you everything about setting up and running a thriving home-based mail order business. Among the many topics covered are:
- Assessing your personal skills
- Estimating start-up costs
- Choosing the right product
- Setting pricing policies
- Secrets for saving money on advertising
- Choosing high-response mailing lists
- Success secrets of the industry's top movers and shakers
From painless business planning and employee hiring to the best ways to advertise products, this practical, easy-to-understand step-by-step guide puts you on the right oath ro starting a successful mail order business.