Start Your Own Blogging Business [Paperback]

Entrepreneur Press (Author), J.S. McDougall (Author)

Book Description

Publication Date: December 19, 2006 | Series: Start Your Own Blogging Business

Turn Your Blog Into Big Bucks

Blogs are one of the internet's fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home.

We'll reveal how to:

• Attract visitors and hold their interest
• Entice advertisers to promote their products on your blog
• Earn an affiliate fee when your visitors shop at some of the most popular websites
• Promote your blog and get listed on top blog search engines

Successful bloggers reveal their expert strategies for maximizing profits. Pick up this book and get started on the road to riches-without leaving your desk!

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 96 pages
• Publisher: Entrepreneur Press; 1 edition (December 19, 2006)
• Language: English
• ISBN-10: 1599180472
• ISBN-13: 978-1599180472
• Product Dimensions: 7 x 0.3 x 8.9 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #960,457 in Books (See Top 100 in Books)

More About the Author

J. S. McDougall is an author, web and WordPress developer, publishing and content strategist, and community-building professional. He enjoys sailing, motorcycles, camping, and pickles. He and his wife live in Gloucester, Massachusetts.

Most Helpful Customer Reviews

29 of 29 people found the following review helpful

5.0 out of 5 stars Before You Blog, Buy This Book!! December 25, 2007

By Toneah Lassanah

Format:Paperback

I found this book after starting 3 blogs. Before, I had low traffic, I didn't quite understand Adsense, and had gotten sucked into phony affiliate marketing programs. After reading the book, my traffic has increased threefold, I've signed up for Google Analytics, and I now have 6 blogs. I have yet to make much money yet, but this book is taking me in the right direction.

37 of 40 people found the following review helpful

3.0 out of 5 stars Book for Beginners -- Only February 10, 2008

By J. Weiss

Format:Paperback

If you don't know what a blog is, but for some reason decide you want to start one, then this would be a great place to start. The first third of the book covers "what is a blog".

The next portion deals with promoting your blog. These may be good for someone just entering the blogging world, but most of us have heard of Technorati and RSS feeds. Even if you haven't, you'd be better off with a book that covered more strategies with more depth.

The book gives an overview of the "business" of blogging, but the details are so sparse and basic that you'll have to pick up another book on the subject anyway.

It does a decent job of weighing the pros and cons of different blog services, but, to me, that alone is not worth the price.

Again, if you are a newbie, this book is a good, quick way to get caught up. If not, save yourself the money and buy a different book.

36 of 42 people found the following review helpful

5.0 out of 5 stars Helpful book for new bloggers August 24, 2007

By Kathy Sena

Format:Paperback|Amazon Verified Purchase

As the author of a new blog for parents (shameless plug(!): [...] I needed all the tips and tricks I could find. This book delivers. Not a lot of theory and padding, which I appreciated. Just great tips, links and reviews of different blogging services. I'd recommend it for bloggers who are just starting out.

11 of 11 people found the following review helpful

5.0 out of 5 stars Just what I needed! January 19, 2008

By K. Andrews

Format:Paperback

Starting Your Own BLOGGING BUSINESS was exactly the help I needed! My material? I know it backwards and forwards. But I was baffled as to how to successfully monetize my blog. J.S. MCDougall answered all those questions and didn't write it in 'computereze'. I was able to read it, and understand it, and immediately start implementing some of the suggestions.

As a blogging novice--or someone who has decided to step up the game--this book was a great help!

Kristin

9 of 9 people found the following review helpful

5.0 out of 5 stars Concise, clear and to the point January 14, 2008

By careerhal

Format:Paperback|Amazon Verified Purchase

This is the first of the three books on blogging that I've read that doesn't contain fluff or drivel. It is a nice, quick read, and yet it gives you all the information you need to get started, while being concise and very clear. I like this book, because it will get me started in developing the three blogs that I want to post.

8 of 9 people found the following review helpful

2.0 out of 5 stars This was very basic book October 14, 2008

By David A. Shaver

Format:Paperback|Amazon Verified Purchase

This book covers very basic topics and some that I could not imagine would be interest to anyone just starting. Such as the information about hiring extra staff or incorporating your business. There was much good information. But frequently you will be thinking, "Well yeah I think I already know that".

8 of 9 people found the following review helpful

3.0 out of 5 stars It's 96 pages, NOT 200 September 13, 2008

By JDHB

Format:Paperback|Amazon Verified Purchase

Upon searching for a blogging book I came across this one. Amazon.com had the book listed at being 200 pages. I bought it and was very disappointed to see when I got it that it was only 96 pages! I have written Amazon.com asking them to correct this error and hopefully they do by the time others buy the book. It's making it look like the book is double the size it really is, which would mean it's packed with more info than it really is.

Having informed you of this gross error in book size I can tell you my thoughts on it. Save your money. Seriously, this book is for the very beginner, like someone that doesn't even know what the word "blog" is. Plus, it's so small that all the information could be found by doing a couple of quick google searches on how to start a blog or make money from a blog. It's very disappointing and not worth the price. A book this size and with this little info should have cost around $5 tops. It's very light on content and hypes the amount of money that can be made from them.

Another thing that really bothered me with this book is that the author doesn't know that it's "Web site" and not "website" and "Internet" and not "internet." For someone writing a book about Web sites or the Internet you would think they would have learned the correct way to spell/write them. While they are frequently spelled wrong by the masses, they could log right on to m-w.com and verify the correct spelling, especially since it's a writer that is making this mistake. Every time I read it spelled wrong it made me cringe... which was a lot of times!

If you know nothing at all about blogs and have money to burn then I would say buy it. You'll have it read in a couple of hours. But if you know what a blog is, do a few searches online and save your money...... instead just put it into your blog!

Follow up a week later: After hounding Amazon.com they finally updated the site to reflect that the book is 96 pages and not the 200 it was listed as having before. I'm thrilled they made the change, but can't help but to wonder how many thousands of people bought a book thinking it was 200 pages when it was really 96 when they got it in the mail. Read more ›

4 of 4 people found the following review helpful

5.0 out of 5 stars Good for startups wondering how to set up a blog August 22, 2008

By Jill Florio TOP 500 REVIEWERVINE™ VOICE

Format:Paperback

Start your Own Blogging Business is short but dense with info. With absolutely no fluff, the book offers quick tips on setting up a blog to complement the small or home business.

Information (briefly) covers: choosing your blogging platform, planning your blog style, choosing a domain, selling ad space, optimizing layout and setting up news aggregators. Short passages introduce why you need to use something - for example, trackback URLs - and how to install them.

The section on making your media kit is unique among the blogging books I've seen, and useful enough to copy and stick in a business plan.

The last chapter inexplicably discuses whether your business should be a sole proprietorship, partnership, S or C corp, or an LLC. This is an odd choice for this kind of book, which until now has been all about blogging. Setting up the legalities of your business is something one would probably buy another book for! This was an odd choice to add to an already short blogger's book.

At under one hundred pages, much of the richness of the blogging world just isn't expressed. I am sure some readers will find this is all they actually need. Otherwise I suggest purchasing this *with* Blogging for Dummies and using them together.

Recommended for home and small office owners seeking a quick read about blogging, or for showing one's boss how easy it can be to set up and run a blog for your business.