Start Your Own Business, 2nd Edition: The Only Start-Up Book You'll Ever Need (Start Your Own Business: The Only Start-Up Book You'll Ever Need) [Paperback]

Rieva Lesonsky (Author)

Book Description

Series: Start Your Own Business: The Only Start-Up Book You'll Ever Need | Publication Date: April 25, 2001

With this newly updated edition, the experts show you how to make your dreams of starting a business come true!

Editorial Reviews

Review

Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."

That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. -- Geneevieve Buck, Chicago Tribune --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)

Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.

Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:

Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.

Practical, proven, hands-on techniques so you can get started right away.

Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.

We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.

No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 700 pages
• Publisher: Entrepreneur Press; 2nd edition (April 25, 2001)
• Language: English
• ISBN-10: 1891984217
• ISBN-13: 978-1891984211
• Product Dimensions: 8.8 x 6 x 1.7 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (38 customer reviews)
• Amazon Best Sellers Rank: #323,404 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

293 of 309 people found the following review helpful:

5.0 out of 5 stars This book is a complete guide for budding entrepreneurs., September 20, 1998

By A Customer

This review is from: Start Your Own Business: The Only Start-Up Book You'll Ever Need (Entrepreneur Magazine Small Business Series) (Paperback)

Stop the presses - This is the most comprehensive book I have seen for anyone who wants to start a business. I have seen a lot of books on starting a business and this the best one. After spending at least $125 on books, I wish I bought this one first and saved over $80. If you are afraid you might forget something, this book doesn¹t. All aspects of a business is covered. And what it does not completely explain, it gives you information as to where you can get it. Start Your Own Business is perfect for those who want to start a selling product or a retail store. It might be a little overkill for a service business, BUT the amount of resource information makes up for this. This is what Entrepreneur Magazine does for a living and it is well worth it. Buy this before you start!

88 of 90 people found the following review helpful:

4.0 out of 5 stars Helpful book, August 11, 2002

By A Customer

This review is from: Start Your Own Business, 2nd Edition: The Only Start-Up Book You'll Ever Need (Start Your Own Business: The Only Start-Up Book You'll Ever Need) (Paperback)

While I don't agree with the author in that this is the only book I'll ever need, it is one of the book that I can't do without. This book was extremely useful when I was starting my own business; it really guided me in the right direction. Without this book and Guerilla PR Wired by Michael Levine, I would probably be only dreaming of my own business instead of actually owning one.

113 of 121 people found the following review helpful:

5.0 out of 5 stars The best primer on running a business I've seen, January 24, 2003

By 

RMurray847 "afilmcritic.com" (Albuquerque, NM United States) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)   

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This review is from: Start Your Own Business, 2nd Edition: The Only Start-Up Book You'll Ever Need (Start Your Own Business: The Only Start-Up Book You'll Ever Need) (Paperback)

This is a very comprehensive (and big!) book. It covers all the basic steps you need to know about starting and running a business, from business forms to accounting to buying insurance to employee issues to purchasing. No one subject is covered in great depth, of course, but reading the book gives you a VERY GOOD IDEA of what kind of work you're getting yourself into when you run a new, small business.

Not every chapter will be worthwhile (I pretty much skipped the chapter on how to select office equipment) but most chapters are worth a quick look, and many were worth in depth review. Of all the "basic overview" type books about starting and running a small business that I've plunked down money for, this one is the best, HANDS DOWN!