Start Your Own Coaching Business [Paperback]

Monroe Mann (Author), Entrepreneur Press (Author)

Book Description

Publication Date: May 29, 2008 | Series: Start Your Own Coaching Business

Use Your Passion to Inspire Action

Turn your passion for life into a fulfilling, lucrative career as a motivational coach. Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur gives you the steps you need to get started.

This hands-on guide shows you how to launch your own successful coaching company, helping clients with life, motivation and business. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference- and making money.

Learn how to:

• Set up your business with minimal startup investment
• Develop your coaching expertise
• Build a business brand that gets noticed
• Capture clients by showing them you're worth their money
• Price your service
• Advertise and publicize to attract more clients
• Boost profits by expanding your business

You already have the motivation and the passion-this guide shows you how to share it with others and make a profit!

Editorial Reviews

About the Author

Monroe Mann is a successful motivational coach and certified guerilla marketer. He developed his motivational skills as an entrepreneur, military veteran, Hollywood director and producer, and co-author of Guerilla Networking with guru Jay Conrad Levinson.

Product Details

• Paperback: 220 pages
• Publisher: Entrepreneur Press; 1 edition (May 29, 2008)
• Language: English
• ISBN-10: 1599181827
• ISBN-13: 978-1599181820
• Product Dimensions: 8.9 x 7.1 x 0.4 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #20,405 in Books (See Top 100 in Books)
  • #15 in Books > Business & Investing > Industries & Professions > Consulting

More About the Author

Hi All,

I hope you enjoy reading my books and reviews. If you like them, perhaps you might also like to join my email list, which you can join at either www.MonroeMann.com or www.UnstoppableArtists.com.

For more info, search my name on Amazon or Google. And feel free to contact me directly. :)

ROMP ON!
-Monroe

Customer Reviews

Most Helpful Customer Reviews

52 of 53 people found the following review helpful:

5.0 out of 5 stars A great little book on the business of coaching. Threethumbsup!, August 31, 2008

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Start Your Own Coaching Business (Paperback)

Wow! What a great little book on the business of coaching. I loved it. It is one of only a few such books on coaching that I can highly recommend. It is comprised of 25 chapters and they seem to flow from one to the next in a logical sequence. The book covers the following topics:

1. Pick an expertise
2. Choose a target market
3. Write a business plan
4. Implement the plan
5. Keep good business records
6. Expand your offerings
7. Systematize your business
8. Keep your business
9. Franchise your business
10. Sell your business

I purchased this book at the same time as I got a copy of "Start Your Own Information Marketing Business" (ISBN: 9781599181745). I read them together and found they complimented each other tremendously. A coach needs to have information products for sale in order to gain credibility in their field. They also need information products as marketing tools. And information marketers (infopreneurs) make more money for themselves if they also provide coaching and consulting services. So if you plan to be a coach, then read up as much as you can on coaching and information marketing.

The only problem I had with this book was the material covered on pages 30 to 32 entitled "Business Formalities." The author is not too adept on Choice of Legal Entity and he has bungled the topic. I recommend you ignore everything he says on those few pages and get yourself a copy of "Structuring Your Business" by Michele Cagan (ISBN: 1593371772).

I also highly recommend you consider reading the following books if you are interested in being a successful coach: "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602), "Coaching Millions" (ISBN: 9788979293207), "Web Business Success" (ISBN: 0974924504), and "The Ultimate Training Workshop Handbook" (ISBN: 0070382018). 5 stars!

PS. Examine the Search Inside offering by Amazon to see the Table of Contents for this book. I think the book would have been better if there had been fewer chapters.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Great Read, Excellent Value!, December 3, 2009

By 

Murray (California) - See all my reviews

This review is from: Start Your Own Coaching Business (Paperback)

As someone who is embarking on developing my skill set, becoming a certified coach and building my own coaching business I found Start Your Own Coaching Business extremely helpful. The book was a pleasure to read and gives a detailed yet concise account in all areas and does well not to become too detailed in some areas where there are already extensive readings. I especially enjoyed the recommended reading list and have already purchased some of the books highlighted by Mann. Overall a great read and excellent value.

5 of 5 people found the following review helpful:

2.0 out of 5 stars Very, very basic, April 22, 2011

By 

EMur - See all my reviews

Amazon Verified Purchase

This review is from: Start Your Own Coaching Business (Paperback)

Unless you have never managed a business before, this book will be too basic. However, if you are thinking about starting your very first business, then you may want something this basic that explains why you need to find your niche market, etc. Other than the definition of "what is a coach?" most of this book was business basics, rather than coaching basics.

Some of his ideas already seem outdated. I strongly disagree with his idea that you can spend $100 on a website and have credibility with clients - especially if you are working with anyone in a visual field (artist, graphic designer, gallery, interior designer, etc). A website is like a suit of clothes: sure you can find some great deals, but if you go cheap expect to look cheap.

Not a bad read, but buy used or get from the library.