The Start-up Entrepreneur: How You Can Succeed in Building Your Own Company [Mass Market Paperback]

James R. Cook (Author)

Book Description

Publication Date: March 1, 1997

It is no mystery why over the past decade "The Start-up Entrepreneur" has been acclaimed as the best guide available to starting your own business and making it succeed. The fruit of the author's own inspiring experience and his unequaled studies of other triumphant entrepreneurs, this idea-packed book takes you step by step through every stage: Developing the business concept that is best for both you and the marketplace. Managing growth through every level of complexity and challenge. Keeping on top by becoming the dominant company in your industry.

Product Details

• Mass Market Paperback: 384 pages
• Publisher: Plume; Upd Sub edition (March 1, 1997)
• Language: English
• ISBN-10: 0452278007
• ISBN-13: 978-0452278004
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,609,846 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars The Startup Entrepreneur, June 20, 2000

By 

Tim Robertson (New Zealand) - See all my reviews

This review is from: The Start-up Entrepreneur: How You Can Succeed in Building Your Own Company (Mass Market Paperback)

"The Startup Entrepreneur - How you can succeed in building your own company". It provides you with all the insight into running of a business from startup stage right through to corporation size from the entrepreneur's point of view.

Reading advice; can sometimes be a tedious task, but this book is backed up by James Cook's real life examples of the trials that he went through as an entrepreneur. Right from starting small, in a service-based business then growing to a large corporation this book missed nothing. Its inspirational, advice driven, with plenty of information on what to do in given situations.

Another interesting topic this book covered was the background information given about many of the "famous" entrepreneurs that came out of the American economy. It is a study in the entrepreneur and their habits and common traits. Commonalties were usually that they didn't care a hell of a lot of what people thought of them, they weren't overly greedy, had the need for control, and also had the need for anonymity.

Chapters in the book include starting, developing, success in starting, winning ways to keep you going, and how to diversify your growing enterprise. It finishes with exit strategies, i.e. stepping down, and/or selling your company. It then has a section on one of the crucial topics for all decision makers in a company - tips on marketing and sales. There was even an interesting section on running a sales team.

This is a well-written book with much of the theory based on James Cook's interesting and extremely varied life in business, both in success and on the brink of failure. Motivational for the young and old entrepreneur, I give it an nine out of ten.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Motivation for Inventors, May 4, 2003

By 

Inventors' Alliance Member (Mountain View, CA) - See all my reviews

This review is from: The Start-up Entrepreneur: How You Can Succeed in Building Your Own Company (Mass Market Paperback)

I found this book very inspiring and motivating, especially the second chapter on finding a business to start. It is better to start with a mediocre product than never to get going. .. the continued search for the perfect venture can turn into mere procrastination... Make the decision that you are an entrepreneur. If your plan doesn't work...you are that much closer to ultimate success. This is worth having in your library so you can re-read periodically

1 of 1 people found the following review helpful:

5.0 out of 5 stars A hidden gem of a book from a guy who has made a lot of money., August 18, 2010

By 

R. Fletcher "zog666_uk" - See all my reviews
(REAL NAME)   

This review is from: The Start-up Entrepreneur: How You Can Succeed in Building Your Own Company (Mass Market Paperback)

I have read this book a fair few times and I have to say its a no nones very inspirational book. Persistence is a strong mantra throughout the book and he is 100% right.

I have sat down in the local coffee shop many a time to read bits of this book. Each time it has helped me to push forward that little more. It is a fantastic book for steadying you as you learn the harsh lessons that life flings at you.

Basically this book is like the encouraging farther who has done it before and helps you take your first few shaky (and scary) steps in business.