Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

~ Rob Snell (Author) "I've always wondered whether independent retailers are born or made..." (more)
Key Phrases: shipping info page, converting keywords, dog training whistles, Store Editor, Merchant Solutions, Edit Nav-bar (more...)

Editorial Reviews

Product Description

Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

From the Back Cover

Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

See all Editorial Reviews

Product Details

• Paperback: 410 pages
• Publisher: For Dummies (March 27, 2006)
• Language: English
• ISBN-10: 0764588737
• ISBN-13: 978-0764588730
• Product Dimensions: 9.1 x 7.3 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (76 customer reviews)
• Amazon.com Sales Rank: #136,662 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

5.0 out of 5 stars Not just for beginners. This book is solid gold for pros too., August 22, 2006

By	L. Hundley (Dallas, TX) - See all my reviews (REAL NAME)

First of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.

I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.

I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!

This book covers all the basics for people who don't know much about getting started.

But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.

In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.

I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)

That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.

Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.

In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.

Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great Book - a Must Have for anyone who wants to start a Yahoo Store, August 21, 2006

By	Shirley Tan (San Francisco) - See all my reviews (REAL NAME)

I have been a yahoo store owner since 1997 and I feel that I know Yahoo store pretty well, but I still made myself read Rob Snell's book Yahoo Store for Dummies from cover to cover and I found information that I didn't even know existed. Needless to say I implemented some of the tips and tricks right away.

Chapter 15 on customizing the check-out page is invaluable for lowering your shopping cart abandonment rate. Chapter 17 on driving traffic that converts, where Rob does his magic with pulling the keywords from within Yahoo's data to convert them into Google Adwords campaign. He teaches you to use the data that you already have and how to mine these keywords effectively.

I'm still working my way through the book and adding in features like cross sell at check-out. I could go on and on about what a wonderful resource book it is, but you have to read the book for yourself, I'm not going to share all his secrets in this review.

Shirley Tan
[...]

4 of 4 people found the following review helpful:

5.0 out of 5 stars Must read for those considering starting a Yahoo! business, December 5, 2006

By	M. Sabene (Connecticut USA) - See all my reviews (REAL NAME)

The idea of getting involved in a Yahoo! business has been both exciting and overwhelming, however Rob's book has provided a wealth of information. Besides helping to better understand the intricacies of a Yahoo! business, this book provides a comprehensive checklist to ensure that you don't miss any steps in the process of starting your own store, maintaining it, and growing it... Thanks!