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Starting from No: Ten Strategies to Overcome Your Fear of Rejection and Succeed in Business Paperback – February 1, 1999

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Editorial Reviews

About the Author

Azriela Jaffe is widely recognized for her advice on how to handle the emotional and interpersonal challenges of entrepreneurship. Her column, "Advice from A-Z," appears on Business Week Online and Small Business (www.businessweek.com), and in several newspapers, including The Los Angeles Times. She is also the author of "Honey, I Want to Start My Own Business" and "Let's Get Into Business Together: Eight Secrets for Successful Business Partnering."

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Product Details

  • Paperback: 288 pages
  • Publisher: Kaplan Business; illustrated edition edition (March 1, 1999)
  • Language: English
  • ISBN-10: 1574101226
  • ISBN-13: 978-1574101225
  • Product Dimensions: 8.4 x 5.5 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,277,326 in Books (See Top 100 in Books)

Customer Reviews

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12 of 12 people found the following review helpful By debkmozart@aol.com on August 29, 1999
I loved this book. Not only was it interesting and easy to read, the suggestions offered were y useful for life's rejections as well as business. I appreciated the self-tests at the beginning to help me analyze what I am most afraid of (i.e. cold calling, rejection from a friend) and suggestions on how to deal with these. The cartoons were delightful and the "Try this" section at the end of each chapter gave me specific goals to work on to deal with the fears. I admire Ms. Jaffe's openness about her own family's difficulties in starting a business and appreciated the stories gleaned from 120 interviews with business owners. This book was recommended to me by a fellow intrepeneur and I will certainly pass it on to others. Deb K.
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9 of 9 people found the following review helpful By A. C. Shellhase on July 26, 2002
There is much I like about Azriela Jaffe's writing, but what I admire most is her up-front honesty. She uses examples from her own life & from her family to 'tell it like it is'.
There's no writing as though she's a guru on high dispensing wisdom that's nothing more than theory.
When you read anything from Azriela, be it her books, web site, or newsletters, you get a very clear picture of the woman behind the words.
"Starting from 'No'" is a workbook filled with self-tests, charts, checklists, worksheets, quizzes, tips, & strategies. Everything is backed-up with examples, stories, and real life experiences. The suggestions for working though problems are down-to-earth and do-able. No 'pie in the sky' for Azriela.
And the examples come from small business people, sales people, home-business owners, writers, consultants, coaches, and more. These are real people, like you & me, who have come up against the same fears, problems, & rejections & lived to tell about it.
Chapters cover:
=> fear of rejection & why rejection is just the word we use for fears of all kinds -- failure, success, humiliation, approval (or lack thereof), and more
=> how to make yourself rejection proof. What concrete things can you do to overcome the fear that cripples you?
=> what are your limits? Can you stretch them? Are you taking on more than you can handle & setting yourself up for failure?
=> the power of your mind. The only thing you have to fear is fear itself -- now who said that!?
=> resiliency & flexibility -- do you know when to hold fast & when to give in? Do you see yourself as a victim? Do you see negative situations as everyday occurrences, use them, & move on?
=> maintaining detachment -- take a step back & assess situations.
Read more ›
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9 of 9 people found the following review helpful By A Customer on April 11, 1999
Keep trying and you will eventually succeed at whatever it is you are trying to accomplish. My 25 years of experience as a salesman and entrepreneur has proven this axiom to be true, but how does one persist in the face of constant rejection? Azriela Jaffe has the answer in her new book, Starting from "No": 10 Strategies to Overcome Your Fear of Rejection and Succeed in Business. She first explains the origins of our fears of rejection. These can be as different as are our personalities and life experiences. Understanding the origins of our fears of rejection ultimately gives us an understanding of the integral role rejction plays in success. This understanding provides the foundation from which to attack our fears of rejection. Ms. Jaffe provides numerous strategies and techniques for overcoming our individual fears of rejection. These strategies and techniques are gleened from the experience of seasoned salespeople and entrepreneurs. This stuff really works in the real world. The book is comprehensive in that it discusses forms of rejection we may not even recognize such as customer complaints. I would trade a thousand books on sales techniques and motivation for this one book because all of the techniques and motivation in the world will be ineffective unless a person has an understanding of the role rejection plays in success. Starting From "No" not only provides the reader with that understanding, it gives the reader the tools to transform rejection into a force that drives success.
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9 of 9 people found the following review helpful By A Customer on April 19, 1999
For anyone in the business world who fears rejection, Azriela Jaffe's book is right on the mark. She provides the reader with a straight forward method of self-analysis to determine why we fear rejection and how this fear can be overcome and channeled to gain positive results. She uses many excellent samples from her personal experiences. She also has interviewed many other successful individuals who describe how they overcome their fear of rejection.
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5 of 5 people found the following review helpful By oils@alaskalife.net on May 1, 1999
Don't be fooled by the title, this book is also geared to the entrepreneur whose product is her/himself. If you are a speaker, writer, educator who can't seem to 'make it' financially while pursuing your passion than you need to read this book.
I had the enriching experience of having Az as my business coach and this book is like having her in your home on a daily basis.
This book is an honest, up front tool to help you get the obstacles out of your way and succeed. If your stuck, not where you want to be in your business, don't know where to turn...PLEASE pick up a copy of this book to help give you the tools you need.
More than anything, this book makes it O.K. to be yourself and know that you can be successful and find a way to move forward. You don't have to move a mountain, just find a way around it and this book shows you how!
Jackie Dae
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