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Starting an Online Business All-in-One For Dummies Paperback – December 6, 2011

ISBN-13: 978-1118123195 ISBN-10: 1118123190 Edition: 3rd

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Starting an Online Business All-in-One For Dummies + E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses + The Complete Idiot's Guide to Starting a Web-Based Business
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More to Explore: Using Social Media to Build Your Online Business
Check out a list (pdf) of five ways to use social media to build your online business.

Product Details

  • Paperback: 888 pages
  • Publisher: For Dummies; 3 edition (December 6, 2011)
  • Language: English
  • ISBN-10: 1118123190
  • ISBN-13: 978-1118123195
  • Product Dimensions: 9.2 x 7.4 x 1.9 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #106,222 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal

  • Claim a name — choose the perfect domain name and learn to create a killer Web site

  • Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently

  • Plan for security — know the risks, develop a security plan, and learn how to handle an attack

  • Drum up business — market your company via search engine optimization, advertising, blogs, and social media

  • Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay

  • Find your niche — consider products and services tailored to a particular customer base

  • For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up

  • Tips on trademarks and copyrights

  • Ways to help your customers find you

  • How to move your brick-and-mortar customers online

  • What mobile commerce can do for you

  • Instant e-commerce solutions to try

  • Hints for maximizing social media

  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics

  • Legal and Accounting

  • Web Site Design

  • Online and Operating

  • Internet Security

  • Boosting Sales

  • Retail to E-Tail

  • Storefront Selling

  • Fundraising Sites

  • Niche E-Commerce

  • E-Commerce Advanced

About the Author

Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses.

Joel Elad operates NewComix.com, an online business he began in 1998, and contributes to Entrepreneur magazine and SmartBiz.com.


More About the Author

Shannon Belew is a digital marketing advocate and top-selling author. She is passionate about technology, social media, and entrepreneurs. Having worked with small businesses and Fortune 500 companies on traditional and online marketing strategies, Shannon is currently responsible for the online marketing and lead generation efforts for a global, open source communications company.

With more than 20 years of experience in sales, marketing and Public Relations she has worked in industries ranging from national franchises in the restaurant and retail industries to start-ups and mature companies in the high-tech and space & defense sectors. Most recently, she founded and writes for OnlineMarketingToGo, a site providing news and information about online business and social media marketing.

Customer Reviews

4.7 out of 5 stars
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This book is well written in easy to understand language.
BeckySuLu
So far I've only finished about a third of the book and find that it's well written.
Jack L. Tofari
I know nothing and online business and this book has helped me a lot!!!
TiaBaby209

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By Lisa on March 17, 2012
Format: Paperback Verified Purchase
The book arrived in less than 72 hours after I purchased it. And let me say this book is a wealth of knowledge. I have read it cover to cover and have many page markers. It's written in easy to understand lingo and points out many things most people might over look. It's a large book but worth every word. I highly suggest purchasing this if your even considering starting a business. easy read, very detailed, great price, up to date , a must read. I would recommend this to friends and family. One of the better purchases I have made thus far in creating my online business. no regrets.
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15 of 16 people found the following review helpful By Pam on March 18, 2012
Format: Paperback Verified Purchase
This is a very comprehensive book. It has been very useful to me as I work on starting up an online business. The format of the book allows you to easily reference only those sections that are applicable to your interest. It was also delivered very timely!
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10 of 10 people found the following review helpful By John Rice on April 17, 2013
Format: Paperback Verified Purchase
I started an online business selling and servicing residential playground equipment and this book was crucial to its current success. I started the process without the book but bought it as the other "For Dummies" books have been an easy read with many helpful tips and I wanted to get some outside ideas with having to spend a lot of time reading. This book was perfect as it was organized into sections of interest that I could read without having to read the entire book to get out of it what I was looking for at that particular moment. As with all other book in this series, it was well organized, easy to follow and understand and made quick work of finding helpful information without having to spend hours researching.

Most importantly, the book offered valuable advice on many topics that I had not even considered. As a tradesman with some college, this book was invaluable to me and my current success as I spent the last few months setting up my website and now I am not only selling playsets on a regular basis, but I am installing and servicing them and have had to hire help to answer the phones , work in the field, and had to get an accountant to help with all of the money that is coming in and to aid me in my taxes. To me, this is my dream fulfilled and I honestly do not believe that my site would look as professional as it does or be as good as it is without the aid of this book- it truly was very helpful to me and I hope that if you are starting your own online business that you give it a try and see exactly what I mean as it walks you through everything from formulating an idea for a business, to getting the proper licensing, to implementing the site and going live on the net. Best wishes on your adventure!!
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6 of 6 people found the following review helpful By Gordon L. Swanson Sr. on September 3, 2012
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So far I love this book. It has been a huge help to me. Much information for such a small price. The author is awesome she really cares about someone besides herself if shows. Thank you Amazon.
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8 of 10 people found the following review helpful By Dorian Darc on April 30, 2013
Format: Paperback
If you are starting an online business you will need a good product, a payment processor and a web hosting company. The product/service is entirely up to you, so the only recommendation is to sell what you are passionate about. Next get a payment processor that accepts all major credit cards. I found one called 2Checkout based in Columbus Ohio and I managed to find this promo code that got me a free account: DACLAUD2CO. You can use Pay Pal too, but some people don't like that. Next, get a shopping cart (optional) and go with a good web hosting company. That's pretty much it. Next thing to do is to start selling! Use blogs and social media to promote your products or services. That pretty much summarizes this book in a nutshell.
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3 of 3 people found the following review helpful By Vir Garcia Morales on August 15, 2012
Format: Kindle Edition
I have found this book very useful and all inclusive for starters. It is oriented for US Online Business which still can be helpful in the concepts for overseas ones. I would start with this book and then get deep on what I am interested with others dedicated to specific topics.
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2 of 2 people found the following review helpful By TiaBaby209 on February 17, 2013
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I love this book! It gives me lots for knowledge about online business, step by step what or how to, and great tips. I know nothing and online business and this book has helped me a lot!!! I must say I am a Dummy. :)
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14 of 20 people found the following review helpful By loelli on June 25, 2012
Format: Paperback Verified Purchase
This book just scratches the surface for what you need to know when started an online business. I'd say if you know absolutely nothing about e-commerce, you might find it helpful, but if you are looking for more in-depth information on the difference aspects of selling online (such as SEO), you're better off purchasing multiple books that are each specialized to that topic.
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