Starting an Online Business for Dummies, Third Edition [Paperback]

Greg Holden (Author)

Book Description

ISBN-10: 0764516558 | ISBN-13: 978-0764516559 | Publication Date: August 5, 2002 | Edition: 3

Get the scoop on recession-proof online strategies

Packed with e-commerce survival stories, best practices, and resources

Get the information you need to thrive online ? even in today?s economy!

Today is a great time to launch an online business ? the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, it?s just what you need to succeed!

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Editorial Reviews

From the Back Cover

Make the most of VoIP, site feeds, blogging, and affiliate marketing

The newest, fastest ways to establish and promote a lucrative online business

It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.

Discover how to:

• Draw up a cyberbusiness plan

• Acquire equipment and inventory

• Market to customers around the world

• Improve your search engine ranking

• Set up Amazon, Yahoo!, and other storefronts

--This text refers to an out of print or unavailable edition of this title.

About the Author

Greg Holden is an e-commerce expert and former CNET columnist. He runs a business that helps other businesses develop online strategies and is the author of two other For Dummies books on e-commerce.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 3 edition (August 5, 2002)
• Language: English
• ISBN-10: 0764516558
• ISBN-13: 978-0764516559
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #488,002 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews

108 of 110 people found the following review helpful:

3.0 out of 5 stars Basic information, but not hands-on enough, August 18, 1999

By A Customer

This review is from: Starting An Online Business for Dummies (Paperback)

This book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how's (as well as what's), and I was on my way starting a business.

But there are two major flaws to this book: first, it's not very readable, and second, it doesn't give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn't tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business.

The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.

68 of 73 people found the following review helpful:

4.0 out of 5 stars A great book to get started with., August 13, 2001

By 

Ron G. Macari (Mississauga, Ontario Canada) - See all my reviews

This review is from: Starting an Online Business for Dummies (Paperback)

The title of this book reads "Starting an Online Business for Dummies" and the book offers the novice Online business person an easy way to begin understanding the concepts behind much of today's Online business without overwhelming the reader. In many other books I've read, terms like, "Meta-tags","Banner Exchange","Keywords" and many other terms are used without the author of the book ever considering the fact that the reader may not be familiar with these terms, or bothering to explain them clearly. "Online Business for Dummies" takes the time to explain each new term which is introduced, and offers many clever anecdotes which not only keeps the reading enjoyable, but also helps the reader to remember and understand the concepts.

In our own Online business we used "Online Business for Dummies" to draw out a mind map which helped our tech oriented support staff to gain a better perspective on the typical support needs of novice Online business people.

If you are just starting out I couldn't recommend a better book to get started with. Learning the in's and out's of Online business is not a one step process, and I think that "Online business for Dummies" does a fairly good job of laying a foundation you can build on.

132 of 147 people found the following review helpful:

2.0 out of 5 stars unimpressive, December 16, 1999

By 

N. Dimaio - See all my reviews
(REAL NAME)   

This review is from: Starting An Online Business for Dummies (Paperback)

i realize the book says for dummies in the title BUT first off some of the things the book states about dreamweaver are not true and are not possible - i didnt open the cd because from reading the book you knew most of the cd was demos which you would have to take off of your computer in a month anyway - the only information i got from this book was basic business start up legal information - it kept referring to information i am looking for but it states it is not covered in this book but the small business internet for dummies - after reading this book cover to cover though i am very hesitant to purchase another book by this author - the information i need is probably just referenced to and really in a third book anyway - overall i was very unimpressed by this book

only buy this book if you are BRAND NEW to the internet - like you just got online for the first time last week and think maybe making money online might be for you THIS BOOK IS FOR BEGINNING BEGINNERS ONLY