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Starting an Online Business For Dummies Kindle Edition

9 customer reviews

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Length: 459 pages Enhanced Typesetting: Enabled
  • Due to its large file size, this book may take longer to download

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From the Back Cover

Learn to:

  • Improve your website's visibility to attract repeat customers
  • Research your target audience and enhance customer service
  • Track your site's performance with updated marketing and analytics tools
  • Conduct business securely on mobile devices

Get down to business! Here's what it takes to succeed in the world of e-commerce

Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.

  • The right mindset — learn how to think like a business person and plan for success
  • Tools of the trade — find out what software and hardware you need as well as how to choose a web host and domain name
  • Think mobile — expand your reach and engage your customers on the go with a mobile-friendly website
  • Spread the word — market your business with e-newsletters, discussion groups, mailing lists, and contests
  • Socialize — boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sites
  • Optimize — improve both your catalog listings and your website so your business ranks highly with search engines
  • Beyond eBay — open new opportunities with online storefronts and specialty marketplaces
  • Legal stuff — protect your business identity, know and follow local regulations, and choose the right accounting method

Open the book and find:

  • Ten essential steps for starting your business
  • Ways to make your website more customer-friendly
  • How to build loyalty with great customer service
  • Payment options to consider
  • Case studies that showcase business success
  • Cost-effective marketing strategies
  • Efficient ways to manage multiple storefronts
  • Services for mobile merchants

About the Author

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.


Product Details

  • File Size: 16316 KB
  • Print Length: 459 pages
  • Publisher: For Dummies; 7 edition (June 14, 2013)
  • Publication Date: June 14, 2013
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DOPHB5A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #558,923 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Carolyn M. Wickstrom on December 9, 2013
Format: Paperback Verified Purchase
A well-organized, comprehensive and coherent "how to" presentation of what could be a daunting undertaking. Walks the reader through the complex maze of setting up, operating and maintaining a business website.
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4 of 4 people found the following review helpful By Alex on October 19, 2013
Format: Paperback Verified Purchase
Good for starting ecomm business. I am new to this and need some hand holding.
this is a good step by step development book. All the pieces are here I'll put them together
with a minimal bank $$ and be a ecomm business owner soon
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1 of 1 people found the following review helpful By Chevonnese C. on May 6, 2014
Format: Paperback Verified Purchase
I need information to help me with my online business and this book has helped. It is more than a doorstop.
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Format: Paperback Verified Purchase
I have just started to read this book and is very happy with the format of the book. I had my doubts being a for dummies book, most of them have the cartoons and how they are layed out, I just lose interest after first chapter. This book is set up where you can read it from front to back or you can skip from chapter to chapter. I know I will learn what I need to get my online business setup and running.
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Informative and helpful with ideas on what to do. Access to various websites to start up an online is appreciated. One drawback is that in some instances it is too general.
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