...Woodard's professional qualifications, coupled with her clear writing style, make this book a must-read for would-be publishers. -- Minneapolis Star-Tribune
It's the only book I've seen that provides all the crucial information publishers need to know. -- Tim Keck, Publisher, The Stranger
About the Author
Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.