Customer Reviews

Starting Something Big: The Commercial Emergence of GE Aircraft Engines (Library of Flight Series)

5 star:		(2)
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The book's title does it less than justice: it is much more than an account of how GE got into the civil aero-engine business; partly because of the inter-relationship between the civil and military sectors of the business, and partly because it stems from notes for a US government course for Russian aerospace managers on 'conversion' from their state-run environment to life in the global aerospace market. While inevitably seeing things through GE eyes and displaying justifiable pride in the firm's accomplishments, the author acknowledges the capabilities and contributions of GE's major competitors, Pratt&Whitney and Rolls-Royce. The merits of this book lie in its overall perspective and discussion of business issues, and on this basis can be recommended not only to the engine community but more widely to those involved with aerospace generally. Unfortunately it also contains a number of factual inaccuracies, mostly of a fairly minor nature, and some debatable interpretations of the stances adopted by other firms and governments. However, these do not detract significantly from the value of its discussion of business issues. The book provides a thought-provoking perspective to new industry entrants and MBA students; it should certainly be read by civil servants and politicians with responsibility for aeronautics.

Ralph Schwegman writes: "Your book is great - I enjoyed it from start to finish. I'll set it aside for a few days, then read it again." He adds, "Another great book would be your autobiaography - you must have had a fabulous life."

It's a very good book, well-written and full of information and good insights. I really enjoyed it. It reveals GE as a quintessentially American company - quality, integrity, service - and assertiveness. I understand why he says it was a blast working there. Thanks very much for writing it.