From the Back Cover
PRAISE FOR STARTING A TECH BUSINESS
"Alex's book deploys decades of the best ideas towards a practical, immediately usable recipe for building technology-based businesses. I particularly liked Alex's list of challenges entrepreneurs face across the life of the venture, with playful names like The Lawn Gnome of Indolence, The Hydra of Operational Readiness, and The Whale of Scale, to name a few. I also liked the case study that Alex used throughout the book showing exactly how to use the tools in each chapter. This is a big book. But don't be daunted. It dives into the detail that is missing in most other entrepreneurship books to show you how to do it." TOM KOSNIK, Professor, Stanford University
"Some books on high tech flirt with the details, but this one goes all the way. Alex shows how attention to a highly manageable set of specifics dramatically increases the effectiveness of a tech venture."JAN LINDNER, former CTO, Sierra Online Games (a division of Vivendi)
"Readers of this book will steer clear of many, many bumps on the road to success." SCOTT HOFFPAUIR, CTO, BroadSoft
"Starting a Tech Business is both a primer for first-time entrepreneurs and the book experienced execs should keep handy too." MARK VOGL, Executive Director, Bay Area Video Coalition
Starting a technology-enabled business is cheaper and easier than ever before. Starting a Tech Business supplies the tools prospective entrepreneurs and managers need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Get practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web-based business idea. You'll learn how to move a product idea to market quickly and inexpensivelyand to tap into the stream of wealth that a tech business can provide.
About the Author
ALEX COWAN is the founder and CTO of Leonid Systems, a software company providing solutions to the world's largest communications providers. He has worked with companies ranging from start-ups to Fortune 100s, improving their competitive advantage in a fast-changing high-tech landscape. He lives in Aptos, California, and can be reached at www.alexandercowan.com.