You've just made one of the most dramatic decisions of your life. After being "downsized" out of your executive-level position, you've decided to leave the corporate world for good and start your own company. Your mission: find a business venture under $250,000 that will replace your lost corporate income and provide for your retirement. If you succeed, your new startup could emerge as a huge success where you would stand to gain more job satisfaction than you've ever experienced in your working life. If you fail, your limited personal funds will be exhausted and you may have to go back to a dreaded corporate job - at a fraction of your former pay. Here's the book that challenges your savvy, your judgment, and your nerve. You'll hammer out the sequence of tough decisions that an entrepreneur must make - and face the often unforeseen consequences that each choice triggers. As you assume control of your new company, you meet clients, customers, and business associates who are determined to influence your every move. You must carefully weigh their advice and arguments. Whatever decisions you make, there will be consequences that demand further analysis and action. You will be required to make tough choices involving finance, the competition, strategic alliances, market share, and your own personal desires. Each decision can take you one step closer to triumphant success - or plunge you and your company into disaster. Whether you succeed or fail in your first attempts as entrepreneur and business owner, the best is yet to come. Starting Up's unique "what if" approach lets you replay your choices to explore different outcomes. In all, you'll find more than 100 decision points and 25different outcomes, for hour after hour of provocative reading. Part razor-sharp business manual, part adventure novel, this always-entertaining book provides expert insight into the real-world problems and challenges faced by today's entrepreneurs. It gives you a fascinating way to shar
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Book Description
Editorial Reviews
From Library Journal
Rye (The Vest Pocket Entrepreneur, Prentice-Hall, 1995) and Hickman (The Productivity Game, Prentice-Hall, 1995) designed this work for anyone who has just started to become an entrepreneur. They begin with the story of a businessman who has lost his corporate job through downsizing. Several business options are presented, including those in consulting/training, real estate development, auto accessories, manufacturing, and software and multimedia development. After each chapter, the reader is referred to other chapters to discover the outcome of each option. After following a particular course of action, the reader may find that it may not be the most successful venture for his or her situation and choose another option. The authors provide compelling opportunities here, though a list of agencies and materials of help to entrepreneurs would have been an enhancement. An informative and practical work; recommended for public libraries.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
About the Author
David E. Rye, a successful entrepreneur, is the author of The Vest Pocket Entrepreneur, Winning the Entrepreneurial Game, and The Corporate Game. The publisher and owner of Western Publications, he runs an active start-up consulting business. He lives in Scottsdale, Arizona. Craig R. Hickman, a Harvard MBA, is the bestselling author of Creating Excellence, The Strategy Game, and Mind of a Manager, Soul of a Leader, and co-author of The Oz Principle. He lives in Salt Lake City, Utah.
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Most Helpful Customer Reviews
4.0 out of 5 stars
No risk start up training,
This review is from: Starting Up (Hardcover)
In current market situation when everything looks grim for startup (no more fabulous IPOs and instant billionaires) it is nice to find a book that tells you how should the whole process be done.So, let's start with new business. What will it be, a consulting business, your own software company or are you keen of dealing with real estate. You choose and adventure begins. Soon you have to decide if you're going to expand your business or not, or what kind of customers are you going to chase. And sooner then you know you earned your first million or you have to close down. The book is divided into charters that describe your story and at the end of each you make your mind and go to appropriate chapter. Here you learn the consequences of your decision. Sound interactive and maybe a book is not quite appropriate format for this kind of game, we may call it that. Still I hope you will be better businessperson than I was. I must admit my decisions weren't very successful. More often then not I had to take a step back and choose another route.
3 of 13 people found the following review helpful:
4.0 out of 5 stars
buck up buddy,
This review is from: Starting Up (Hardcover)
A must for those just in dreams and gonna want to tmake them a reality combined with the thinking of edward debono..of the concorde fame..a practical guide i would say to hone up our skills if any else by going through this we can identify our abilities.
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