Customer Reviews

Starting Your Secret Shopping Business

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'Starting Your Secret Shopping Business' was a great investment. Although I already had some experience with mystery shopping, Judith Rappold's manual saved me so much time and energy in terms of planning and outlining my business and marketing strategies.
I was initially very nervous about the monetary investment for a document not directly in front of me to review and evaluate. But after careful consideration, I went for it! It was well worth it!! There was even more information than I had expected. I can't stress enough the time savings. It allowed me to put my time and focus in other areas. In a nutshell, 'Starting Your Secret Shopping Business' allows you to get closer to the ACTION phases of business!

I have been using this book in the development and building of my Secret Shopping business for the last three years. I keep it handy to use for reference when I get stumped on something. The book covers all the basics from getting set up to the preparation and tracking of shoppers to a billing system, to pricing and publicity. It gives you solid examples to start from and use until you feel comfortable to add your own personality to your business. The variety of basic forms for evaluations have been of great value to me. Many of the forms can be used in a variety of situations and evaluations, saving me many hours of trying to develop something. I find one form, in particular, is widely used by my clients in a variety of businesses. I would have a hard time running my business without this book.

I have been able to use the materials in the manual as a reference guide. I fine-tune the wording and content based on my business opportunity. This manual has certainly saved me many hours which add to up saved dollars. I started my business in 1996 and have many contracts. I have to believe I would not be this far along without the start-up manual. This tool has helped make me successful.

"Starting Your Secret Shopping Busines" has made a positive difference in the development of my mystery shopping company. Information provided in the manual has allowed me to concentrate my efforts and resources on areas that make the greatest difference to my clients. Much of the positive response I have received from my press releases, marketing letters, and business proposals has been due to adapting this material to my own business. The report formats have saved me hours of research and development. I frequently refer to the examples of well-written reports and the tips for hiring effective mystery shoppers. From the first to the last page, this user friendly manual is filled with important information needed to launch a successful Secret Shopping Business. I would strongly recommend this manual as required reading for those launching a mystery shopping business. After ten months, this reference manual continues to be an important, always-at-my-fingertips, tool in the marketing and day-to-day operation of my company.