Starting an iPhone Application Business For Dummies [Paperback]

Aaron Nicholson (Author), Joel Elad (Author), Damien Stolarz (Author)

Book Description

ISBN-10: 0470524529 | ISBN-13: 978-0470524527 | Publication Date: October 26, 2009 | Edition: 1

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

• Identifies what goes into a successful iPhone application business
• Helps you find the market niche your applications can fill, market and promote your business, and build your brand
• Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
• Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
• Demonstrates effective ways to provide service and support to customers
• Written by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Editorial Reviews

From the Back Cover

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

• Find your niche, develop a great idea, and build your brand

• Develop a business model and revenue strategies for success

• Build your development team from the ground up

• Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy-to-follow advice!

Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

• What's out there — test the business climate, learn about the development platform, and see how others have succeeded

• The incredible iPhone — thoroughly understand its unique capabilities

• Who's your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers

• Make it sticky — find out what makes an app so appealing that users stick with it

• Development dos and don'ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal

• Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off

• Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements

• Brand it — get tips on creating and reinforcing your brand image

Open the book and find:

• How to get users to promote your app

• What kinds of apps generate the most interest

• How to protect your idea

• Why you might want to give your app away

• Tips on choosing your team

• How to register as an Apple developer

• Advice on estimating development costs

• When to pay for advertising

About the Author

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 1 edition (October 26, 2009)
• Language: English
• ISBN-10: 0470524529
• ISBN-13: 978-0470524527
• Product Dimensions: 9.3 x 7.3 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #99,364 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars Great guide to a dynamic industry, February 7, 2010

By 

Robert Eidson "cot5r" (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: Starting an iPhone Application Business For Dummies (Paperback)

Are you interested in learning about how to monetize an iPhone app? Then this is your book. Unless you're a C++ "Cocoa-touch" programmer, then you won't be designing or creating applications. If you're like me, you know enough to know that you need to hire and manage someone to do the programming. This book covers project mangement, and everything else you should think about when designing your iPhone application.

In particular, this book covers the marketplace, business offering, terminology, success rules, and Apple protocols for both the design and submission process. In addition, if you're new to the business world, this book covers many of the basics of establishing the enterprise.

I currently own a magazine, and am building an iPhone application. This guide was helpful and I would strongly consider reading any other guides written by Aaron Nicholson, Joel Elad, & Damien Stolarz.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent Resource, December 22, 2009

By 

Design Diva (Stafford, VA United States) - See all my reviews

This review is from: Starting an iPhone Application Business For Dummies (Paperback)

If you're interested in getting a comprehensive overview of the iPhone application world this book does that. It is great resource for those of us who are not development wizards, nor trying to be. If you want a book on how to write a code, find another. This one provides good, solid information on starting an application business--planning, marketing and selling. Well written and easy to understand. Looking forward to the next update of this book.

4 of 4 people found the following review helpful:

5.0 out of 5 stars If You Have a Good iPhone App in You, This Book Will Help, April 5, 2010

By 

Dave Mayer (Huntington Beach) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Starting an iPhone Application Business For Dummies (Paperback)

This book won't tell you how to create an iPhone app. It will tell you how to hire developers to do it for you, but it won't guide you through getting your idea out of your head onto Apple's cool, hot iPhone. Still, even if you know how to write an app, and Apple has made it dead easy if you understand programming at all, you'll find a wealth of info here on how to set up your little business and market your app.

There are a bazillion apps out there now, but most of them are, as you probably know if you're reading this, junk. Finding the good ones can be challenging, but there is always room for more good ones and if you have a good one in you, this book will help you get your app noticed among all the clutter.