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The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.
Kaplan gives the reader an inside view of what it's like to start a new venture - the heady atmosphere, the bullying incumbents, and the all-consuming work required. Read morePublished 19 months ago by Stephan Stuecklin
I enjoyed learning the story of something I had not known about before. I appreciated the information, tidbits, insights, and tips. I wish it was done a little more cohesively. Read morePublished on January 22, 2013 by Blair A. Russell
Amazing how a 80s company could have dreamed to be so innovative. Hats off to the risk taken and the tremendous journey through odds. Read morePublished on December 14, 2012 by pk
We know a lot more now than Jerry Kaplan could possibly have known when he wrote this book. We know, for example, that pen-based computing never took off the way he expected, that... Read morePublished on July 22, 2009 by Neurasthenic
This book is one of the best business tales i have ever read. Coming from a very fresh point of view and a completely different take on the usual business books that are the same... Read morePublished on July 2, 2009 by Rod James
Im reading this book on my lunch breaks and so far it's been a good one very intertaining.Published on May 24, 2009 by Jon P. Simms
I was at GO for most of the course of this book, it was my first startup. I built the User Test group, where we QA'd the pen tablet hardware and software. Read morePublished on February 28, 2009 by Devin Mckinney
Though not quite as riveting and fascinating as its author probably thought it was, this is still a passably interesting tale of a young tech company founded more on dreams and... Read morePublished on September 17, 2008 by jjlaw