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Startup: A Silicon Valley Adventure Hardcover – January, 2002


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Product Details

  • Hardcover
  • Publisher: Replica Books (January 2002)
  • Language: English
  • ISBN-10: 0735101418
  • ISBN-13: 978-0735101418
  • Product Dimensions: 1 x 5.5 x 8.5 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #4,344,723 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book! --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

4.5 out of 5 stars
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See all 11 customer reviews
It is a great read and the service was great.
sjjacks
Having Read The Plot To Get Bill Gates I was aware of the outcome; nevertheless, reading pages 281-282 was tough.
Jack Jalove
I found it very entertaining and informative for entrepreneurs and dreamers alike.
Socrates Socrates

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Jack Jalove on December 14, 1999
Format: Hardcover
This is a damn good book. It's located in the business section but really it should be in the inspirational group. Have a goal (dream), work your tail off to reach for it, and hope for the best. But whatever happens, maintain your integrity and dignity no matter what. Forget about the grad school biz problem texts, this is REAL biznotik.
Having Read The Plot To Get Bill Gates I was aware of the outcome; nevertheless, reading pages 281-282 was tough. Very tough.
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By A Customer on February 7, 1998
Format: Hardcover
Some books, like _Made in Japan_ by Morita, are written with "successful outcome in the end" coloring every page, even when describing the company's darkest days. Not so this book! Jerry lets you get blindsided by events with just about as much force as he and his cohorts experienced them. Many of the headline personalities of the PC industry appear in the narrative: we gain new insights about them, even about Bill Gates! I've often wondered why executives of "failed" startups seem to be snapped up to lead other companies...this book has the answer. This post-mortem on GO Penpoint re-educated me on the stream of PC press that surrounded the pen-system wars. I recollect the PBS 3-hour program based on Robert X. Cringely's _Accidental Empires_: Steve Ballmer, still a warrior at Microsoft, stood in stark contrast to the "retired", spiritless ex-IBM executives who had dualled over OS/2 and Windows and such for market dominance. Jerry Kaplan, in this book, comes off as quite a different style of former PC industry executive of that same period. And again, the reader gains a greater appreciation of what Big Company executives must be made of and what they go through. Unlike many books on PC industry history, this one gives us a glimpse of the uncertainties and pressures experienced by businesses that are trying to choose and adapt new technologies. The PC turf warfare comes right into their place of business. This book is a good read!
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By Socrates Socrates on February 4, 2010
Format: Hardcover Verified Purchase
Being such a great dreamer that I am, reading this book took me through such an emotional roller coaster. Mr Jerry Kaplan wrote this book very well. Mr Kaplan tried to and did start an IT business but it faltered. I found it very entertaining and informative for entrepreneurs and dreamers alike.

Among other things I got from this book is:

1. It takes more than passion to succeed in life
2. Like it or not, luck has a role in our lives
3. Life is not fair
4. Know when to let go
5. Love what you do

The book is kind of like autobiographical which I found to give the book a well rounded take on entrepreneur-ism. So, if you like reading books about people who've made it in business and also those who could have but never quite made it then this book will be of interest to you. Although the book is about starting and running a business, success or failure is not only limited in the business world and so the lessons one learns in the book may be equally applied in other areas of life where success is not guaranteed. A great book!
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By A Customer on April 28, 1998
Format: Hardcover
Startup: A Silicon Valley Adventure is a must read for anyone interested in starting up their own technology company or anyone interested in how Microsoft, IBM, AT&T and Apple operate and how much power they can wield to help, steal or destroy new technologies. Kaplan takes you through from the inception of the hand-held pen computer idea to the completion of a workable product and all the trials and tribulations in between. You get an insider's look into running a startup as Kaplan deals with venture capitalists, customers, employees, product development and meeting schedules. A very easy reading book! A definite MUST READ - I highly recommend it!!
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Format: Hardcover Verified Purchase
If yuou have grown up in this Information Revolution, you will reminiscence from this book. Do you know Microsoft had a WinPad in 80s and 90s conceived. Jerry's startup was a visionary 20 years back using Pen Computing. Pen Computing was a name back then. Unfortunately the hardware was not there to make it a smashing success like it is in 2010s. 20 years down the road, people may laugh at current tablet scenario. In any case, this book is a classic example of how businesses operate and how to learn from failure. You get more knowledge from such practical books than from B-schools. Highly recommend. This has a permanent place in my book library!
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By sjjacks on September 25, 2011
Format: Hardcover Verified Purchase
A fantastic book about an entrepreneur in the mid ninetys trying to start up a company to build tablet computers. It is an education in the world of venture capital, in the hardball computer business of the 90's and a lesson that if you have a vision you have to have the right timing to be a success.... Look at tablets today.... A genius was Jerry Kaplan, but he was "ahead of his time". I had this book, I lent it and I wanted to present it to a friend so I ordered a new one. It is a great read and the service was great.
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More About the Author

Kaplan is widely known as a serial entrepreneur, technical innovator, bestselling author, and futurist. He co-founded four Silicon Valley startups, two of which became publicly traded companies. His best-selling non-fiction novel "Startup: A Silicon Valley Adventure" was selected by Business Week as one of the top ten business books of the year, was optioned to Sony Pictures, and is available in Japanese, Chinese, and Portuguese. Kaplan has been profiled in The New York Times, The Wall Street Journal, Forbes, Business Week, Red Herring, and Upside, and is a frequent public speaker.

Kaplan is currently a Fellow at The Stanford Center for Legal Informatics. He also teaches Philosophy, Ethics, and Impact of Artificial Intelligence in the Computer Science Department, Stanford University. He holds a BA (1972) from the University of Chicago in History and Philosophy of Science, and an MSE (1975) and PhD (1979) in Computer and Information Science, specializing in Artificial Intelligence and Computational Linguistics, from the University of Pennsylvania.

Companies co-founded: Winster.com (social games, 2004); Onsale.com (online auctions, 1994); GO Corporation (tablet computers, 1987); and Teknowledge (expert systems, 1981).

Products co-invented: The Synergy (first all-digital keyboard instrument, used for the soundtrack of the movie TRON); Lotus Agenda (first personal Information manager); PenPoint (tablet operating system used in the first smartphone, AT&T's EO 440); the GO computer (first tablet computer) and Straight Talk (Symantec Corporation's first natural language query system). He is also co-inventor of the online auction (patents now owned by eBay) and is named on 12 U.S. patents.

Published research: He has published papers in refereed journals including Artificial Intelligence, Communications of the ACM, Computer Music Journal, The American Journal of Computational Linguistics, and ACM Transactions on Database Systems.

Awards: Ernst & Young Entrepreneur of the Year, Northern California (1998); Governor's Electronic Commerce Advisory Council Member (under Pete Wilson, Governor of California, 1999); and an Honorary Doctorate of Business Administration from California International Business University, San Diego, California (2004).

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