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Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom Hardcover – October 25, 2011

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Editorial Reviews


"Rebecca Fannin has established herself as the preeminent expert on the emerging innovation economies of Asia. There is no better guide to understanding the countries and companies that are commercializing the disruptive technologies and ideas of the future."
Jason Pontin Editor-in-Chief and Publisher, Technology Review

"Rebecca Fannin, who caught the early waves of the Chinese Internet boom with her book Silicon Dragon, shows why we now need to be paying attention to VIC (Vietnam, India and China) in her forward-looking book Startup Asia. With diligent on-the-ground reporting and hard-won access, Fannin follows the money — the smart money of VCs who made money on both the U.S. and China Internet booms — to see where we should be placing our next bets in the world of technology."
Gady Epstein Correspondent, The Economist

"Startup Asia starts out with a bang and picks up steam from there. Rebecca Fannin has done her homework. She catches the Asian markets, as she takes the reader through China, India and Vietnam. The force of Asian innovation and market presence will be with us forever. You'll be well served by reading this excellent work and getting to know some of the players involved."
Dick Kramlich Chairman and Co-Founder, NEA

"Startup Asia takes readers on a whirlwind tour of the kaleidoscope of tech startups and venture activity across Asia. Only Ms. Fannin can combine facts, data and compelling personal stories of entrepreneurs in Asia into such a rewarding read. Should be on the Kindle shelf for every business school course on Asia or entrepreneurship."
Ron Schramm Professor, Columbia Business School and Chinese European International Business School

"Startup Asia is a must read! The shift of entrepreneurial activity to Asia is dramatically changing investment opportunities. No one has done more field research or has more thoughtful analysis and insights on this dramatic change than Rebecca Fannin!"
Patrick J. McGovern Founder and Chairman, International Data Group

"Rebecca Fannin delivers an inspirational journey from tech parks in India to half-constructed offices in Ho Chi Minh City. Startup Asia is a splendidly woven narrative of the leading entrepreneurs, venture capitalists and thinkers who are shaping the future that is being invented in Asia and envied around the globe."
Tony Nash Global Director, Custom Research, Economist Intelligence Unit

From the Inside Flap

Asia's innovation hotspots are emerging as first-choice destinations for bright, young talents as the Silicon Dragon entrepreneurial revolution moves on from China to India, Vietnam and beyond. Forbes contributor Rebecca A. Fannin provides a first-hand, on-the-ground tour of Asia's new tech centers. She catches China's lead and shows how India promises to close the gap while Vietnam is on the frontier. Over 18 months from Shanghai to Singapore, Beijing to Bangalore, Taipei to Ho Chi Minh City, she interviewed 100 of Asia's hottest up-and-comers and their venture investors. Now, she reveals the winning strategies of a new generation of entrepreneurs who no longer look to Facebook, Amazon and eBay for cues but are crafting their own business models, going global, and scoring IPOs on Wall Street. Whether it's mobile, e-commerce, gaming, social networks, biomedical or cleantech deals, she tells how young upstarts are getting ahead with a toolbox of tactics. You'll meet gutsy Vietnamese self-starter Nguyen Xuan Tai who made his search engine, Socbay, in the image of Google – and turned down an offer from Eric Schmidt. You'll meet Harvard MBA Naveen Tewari who cranked up mobile ad network inMobi in Bangalore and expanded internationally. You'll meet Ray Zhang who's behind the wheel of fast accelerating Shanghai car rental service eHi. You'll also meet the savvy venture capitalists who are betting on Asia. Whether you're an entrepreneur, investor or tech whiz, you couldn't ask for a better guide for your trek into the new frontier than Startup Asia.
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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (October 25, 2011)
  • Language: English
  • ISBN-10: 0470829907
  • ISBN-13: 978-0470829905
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,336,468 in Books (See Top 100 in Books)

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More About the Author

Personal Biography
Rebecca A. Fannin is an internationally recognized author and journalist who has been writing about entrepreneurship and innovation trends for nearly 20 years. Her first book, Silicon Dragon, was published by McGraw-Hill in 2008 and translated into several languages. Her second book, Startup Asia, was published by Wiley in 2011.
Ms. Fannin is a contributor to During the height of the dotcom boom, she was international news editor at Red Herring. Prior to that, she was an international editor at Ad Age, Incisive Media and International Business.
She writes about business strategies, culture, travel and lifestyles. Her articles have appeared in Inc., Worth, CEO and Fast Company. Additionally, she has penned thought leadership reports on China, tech innovation trends and digital marketing practices for KPMG, Sony Ericsson and Econsultancy.
Ms. Fannin has appeared as a commentator on Fox Business News, Sky TV, CCTV, and radio shows worldwide. Several business publications have highlighted her work and interviewed Rebecca, including the Wall Street Journal, The New York Times and Financial Times.
Ms. Fannin is a dynamic public speaker, and has delivered speeches and led panel discussions at the World Affairs Forum, Asia Society, Always-On, European Technology Roundtable, Vancouver Board of Trade, Overseas Press Club, Foreign Correspondents Club, Tsinghua University and Harvard University.
Originally from Lancaster, Ohio and the daughter of an Ohio University professor and a kindergarten teacher, her career has taken her to live and work in Beijing, Hong Kong, London, San Francisco and New York City.

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Most Helpful Customer Reviews

Format: Kindle Edition
Rebecca Fannin has spent more time on the ground with enterpreneurs and venture capitalists in Asia than any other journalist of any nationality. She lays on detail after detail about how the best and brightest young minds are flowing into high-tech start-ups, some of them coming from the United States. She also analyzes how America's top venture capital firms are piling money into these start-ups in China, Vietnam, India and elsewhere.

So far, these companies are largely imitating the work done by Google, Facebook, Twitter, eBay and the like, but they are engaged in micro-innovation to adapt those ideas to their markets. They also are advancing in the realms of smart energy and pharmaceuticals.

When will these start-ups come up with ideas that go global and penetrate the more advanced markets? It won't happen right away, Fannin says, but it clearly could happen within five to 10 years. These societies don't have the intellectual property protection that the United States enjoys; their own financial systems have not yet learned how to allocate capital to the best ideas; and they face other challenges, whether infrastructure or heavy handed governments.

But Fannin believes it's just a question of time before the Asians put all the pieces together to create genuine world-changing innovation. It's time that America recognizes this--and responds.

William J. Holstein, author, "The Next American Economy: Blueprint For a Real Recovery."

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1 of 1 people found the following review helpful By Amazon Customer on February 17, 2012
Format: Hardcover Verified Purchase
Rebecca Fannin has done a remarkable job of interviewing and reporting on dozens of entrepreneurs. What a great and comprehensive review of high tech startups in Vietnam, India and China. This is a must-read if you are in the high tech or VC industry. The innovation happening across Asia is amazing.
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By Barry Williams on October 13, 2014
Format: Hardcover Verified Purchase
Very informative
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