Customer Reviews

Startup! Beyond the Myths to the Reality of Starting a Company

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is essential for anyone who dares start a business. The reason I say dare is because the general assumption that surrounds "business" is that it's easy to start, and simple to make money. Nothing could be further from the truth. Kevin [the author of Start-Up Market] does an impeccable job of debunking many of the typical myths that circulate out there, and provides fundamental strategies that are required for any start-up venture to succeed. It's a thick book, but that's because Kevin doesn't leave anything out. I've personally used his practical techniques and strategies and found they've made a considerable difference in my business endeavors.

This book gives down-to-earth, simple advice to anyone thinking about starting their own firm.

My favorite part was his treatment of investors and other people who "want to help." His stories of how new businesses had been micromanaged to death by investors, particularly lawyers, were priceless and not to be found in other advice books of this type.

If you think you have a chance in starting up your own business in an economy which is, slowly but steadily, getting better, read this book first.

This book takes you into the real problems of starting a business. I found it interesting reading. There really isn't much here that isn't covered in other entrepreneurship books, but it tries to give you a common sense approach. Easy reading, but lacks in advanced techniques.

Title says it all. I've looked at and read many and this is the most succinct, practical of the bunch by far...