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Startup: The Complete Handbook for Launching a Company for Less Paperback – December 15, 2010


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Frequently Bought Together

Startup: The Complete Handbook for Launching a Company for Less + The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Price for all three: $56.35

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Product Details

  • Paperback: 394 pages
  • Publisher: Essential Books (December 15, 2010)
  • Language: English
  • ISBN-10: 0983208611
  • ISBN-13: 978-0983208617
  • Product Dimensions: 0.9 x 8.9 x 5.9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #759,208 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I heartily recommend this book."
--Bill Payne, founding member of the Angel Capital Association, Tech Coast Angels, and Entrepreneur In Residence at the Kauffman Foundation

"This is more than a guide, it's a startup bible."
--Michael Cerda, VP of Technology at Myspace, former Entrepreneur In Residence at Venrock, and author of Cerdafied

Startup manages to answer all the questions an entrepreneur might have.  I recommend it for everyone who is considering starting their own business. --Jim Wheeler, Director of the Center for Entrepreneurship at the University of Oklahoma

I've worked with thousands of entrepreneurs over the last 30 years.  This book is full of insights and down to earth advice.  Well worth the read. --Ann Dugan, Institute for Entrepreneurial Excellence at the University of Pittsburgh

This is a useful book with many insights from experience and best practices outlined in an accessible manner for both current and aspiring entrepreneurs. --Elias Carayannis, GEFRI at George Washington University

From the Back Cover

1 - The Pros and Cons of Entrepreneurship - Does it pay to be an entrepreneur?
2 - Startup Finance is Personal Finance - Cut costs, get health insurance, and fix your finances before you quit your day job.
3 - Create a Business Model that Works - Proven business model strategies and how to build one from scratch.
4 - Feasibility - Reduce your risk with back of the napkin calculations, market research, and consumer feedback.
5 - How to Finance a Startup - Grants, loans, and equity investors: 14 ways to finance your startup in simple language.
6 - Create an Unforgettable Brand - Brainstorming, branding, and finding the best designers online.
7 - Marketing, Advertising & Publicity - Drive revenue and cut costs by doing it yourself.
8 - Managing the Details for Less - Everything you need is free: phone, email, software, and more.
9 - Make it Legal - Save thousands on legal by filing your own documents using online templates.
10 - Two Business Plans - How to write a business plan for banks and investors - and a tactical plan for how to run your business.

More About the Author

Elizabeth Edwards, former venture capital investor and Deloitte strategy consultant, is CEO of Metro Innovation, a catalyst for innovation and entrepreneurship.

As a venture capital investor, Edwards invested in start-up companies in a variety of sectors, including clean tech, life sciences, consumer products, and technology.

Edwards holds a B.S. in Economics and Cognitive Psychology from the University of Michigan and a MBA from the University of Cincinnati.

She lives in Cincinnati, where she serves on the Board of the Greater Cincinnati Venture Association and teaches entrepreneurial finance at Xavier University.

She has been featured in more than 50 local and national media outlets, including the Wall Street Journal and BoingBoing, and has been a popular guest lecturer at universities and conferences since 2007, where she presents entrepreneurship as an imperative for economic stability.

Customer Reviews

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Brainstorming a brand and names for your business, templates for creating your own press releases - all very helpful.
BigDreams
Bottom line, if you want your startup to give off a professional, well oiled feel to the public and your consumers, this is a go to recourse.
Foust
Would certainly recommend the book as a great first step for anyone starting a business or needing to figure out what it would take.
Adam James Paulisick

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By BigDreams on January 18, 2011
Format: Paperback Verified Purchase
This is truly a great book for any kind of entrepreneur - tech startup or coffee shop, just starting or already in business.
The book makes a big promise with, "The Complete Handbook for Launching a Company for Less," and "$100,000 in savings," but if you stick with the program, it works!

Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables, but chapter by chapter, this book tackles everything you need to know - in order - for starting a business and growing it successfully.
She breaks down even the most complicated topics - like financing a business with loans or with investors - in plain English and gives step-by-step advice to maximize your upside and minimize the risk of starting a business. This book definitely explores "How to Finance a Startup" in a lot more detail than any other book I've come across. She has 14 sources beyond the normal VCs, angel investors, and SBA loans - and shows how to structure sweat equity with vendors and partners, etc.

I wish everything in life came with this kind of manual. This is the kind of reality-based textbook that university entrepreneurship programs should be using.

Every chapter begins with strategy, then breaks down tactics, then specific recommendations for templates, tools, software, and websites. You can tell that the author has actually used the tools because she even makes recommendations on how to get the most out of them - and how to get a deal.
Every chapter contains do-it-yourself guides - and that's where a lot of the savings comes in. The Branding, Marketing, PR, and Advertising chapters are so much fun!
Read more ›
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3 of 3 people found the following review helpful By William Cunningham on April 12, 2011
Format: Kindle Edition
Elizabeth Edwards begins with the simple premise - you must get started! Most ideas stay ideas and never turn into real products or services. The process is simple but it is not easy. Her book gives you the confidence to get started -- and it's all blocking and tackling -- the basics. If you are thinking about getting started, this will give you the path to getting it done. A great book to have on your journey to success.
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3 of 3 people found the following review helpful By Adam James Paulisick on February 16, 2011
Format: Paperback
Being an entrepreneur is both rewarding and scary and unfortunately a lot of books focus on the scary. I think the book did the right thing by having a balanced point of view in the risk and reward that could result and take the topics in an order where each could build on the previous section, provide lots of examples and use different ways to represent the points so that you didn't get bored. I also really enjoyed that all the examples weren't based on web companies or Internet technologies. Loved how the book gave practical advice on how to test the concept, do research, find customers and continually learn from those early adopters instead of ranting about all the various social media tools which create lots of possible customers but often times distract from getting the first and most important ones. Would certainly recommend the book as a great first step for anyone starting a business or needing to figure out what it would take.
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1 of 1 people found the following review helpful By Foust on December 21, 2011
Format: Hardcover
I picked up this book as Elizabeth Edwards is a well known thought leader in the Cincinnati area. She is the CEO of Metro Innovation (a catalyst for entrepreneurship). Let me tell you, this book is resource rich.

Bottom line, if you want your startup to give off a professional, well oiled feel to the public and your consumers, this is a go to recourse. I literally finished the book in about three days, every piece of information in there are things you HAVE to know and unexpected things that can slingshot your business into running faster and cheaper and more professional.

When setting up my first business I felt completely lost about whom to go to for financing, logos, web design, and spent hours of wasted time looking around. I could have saved time and made better decisions if this book would have been out last year.

I wasn't sure what to expect out of this book, but what I got was WAY more than I could have anticipated. What the front cover says is dead on "No Fluff". I was able to get REAL tools that I could apply immediately (which I did) to my business. She even went as far to show the amount of time it would take setting up the tools or going through the exercises.

For a chapter by chapter review check out my blog: [...]l
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Format: Paperback
Elizabeth Edwards provides a road map to navigate through the common pitfalls of launching a new business. Everyone can think of a favorite product, store, service provider, or restaurant that inexplicably failed to succeed. Startup is the book those businesses wish they had. The book provides real steps and suggestions that entrepreneurs can follow to get their business up and running for less so that they can more efficiently deploy their limited financial resources in the areas of the business that really matter. I would not provide a loan or make an investment in a new venture unless the entrepreneur had a highlighted copy of Startup in hand. I recommend it that strongly.
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