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Startup From The Ground Up [Kindle Edition]

Cynthia Kocialski
4.8 out of 5 stars  See all reviews (27 customer reviews)

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Book Description

Practical insights for entrepreneurs on how to go from an idea to starting a new business

Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice to entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you’ll discover:

• Why it’s not enough just to have a great product
• How to build a team and keep them, and why a team is more than founders and employees
• How to take a product concept and turn it into a full-fledged successful business
• Why it is so important to start marketing your product as early as possible
• How to get customers to speak with you and how to interact better with them
• When seeking outside funding, what investors will be looking for and how to understand and entice them

Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product— this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert’s vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning.

Editorial Reviews


Startup From The Ground Up covers much of the same ideas that have been shared by many, but there are also gems in there that pop up and surprise you. The book is chockful of good advice
- Daniel Goh, Young Upstarts

This book covers a lot of topics very quickly and with broad brush strokes.  It's the book you would run out and get right after you and your tech buddies finished hashing out a plan for taking over the world with the next revolutionary tech product. 
- Ivana Taylor, Small Biz Trends

For me, the power of the book is how Cynthia Kocialski provides a complete overview of the entire start-up process from idea conception to the end customer. The author covers every crucial aspect of the start-up journey, with special emphasis on creating a successful strategy to boost the chances of success. 
- Wayne Hurbert, Blog Business World

I think that it's a fabulous first read that will whet your appetite to delve further into the business of creating your start up if you really are an entrepreneur , and gives you some food for thought and questions to ponder as you begin your journey.
- Heather Smith, Acting Balanced

An amazing book geared toward start-ups. There's a wealth of knowledge in the book. It walks through that very early stage, are you even an entrepreneur, determining if you have what it takes to see this through, how investors perceive entrepreneurs, and then it gets in to the actual planning.
- Chris Benjamin, The Rogue CFO

From the Author

First of all, I want to thank every single one of you for having arrived at my author's page. It's no coincidence that you are here.  It's yet another step to becoming a thriving and successful entrepreneur.

When I began my own entrepreneur's journey more than 15 years ago, I was naïve. On my very first venture into this world, I got lucky. I organized the right team and targeted a hot new technology.  We had the right stuff.  Over the years, I've founded a couple more start-ups and worked with more than 25 start-ups companies. After that many start-ups, I've seen the patterns of what works and what doesn't.  So I'd thought it was about time to share my experiences and observations with you in my book Startup From The Ground Up.

In my book I offer practical tips and insights for taking a product idea and transforming it into a new business.  In Startup From The Ground Up, I want to show you what is important for you to focus on in the early days of your fledging company so you don't make the mistakes that are so devastating.

Product Details

Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
4.0 out of 5 stars Good, Real-World Information & Tips September 5, 2011
It seems like everyone wants to be an entrepreneur these days, founding the next big technology startup which makes the big time. And there's a plethora of books and resources which try to lay out all the steps so that anyone can follow them to fame and fortune. But the reality is that every business is different, not only in their products and industry, but also in the team of employees and the vision of how the company should be run. Cynthia Kocialski has been involved in more than 24 startups over the past 15 years, all of which have been acquired for almost $20 billion. In her book, Startup from the Ground Up: Practical Insights for Transforming an Idea into a Business, Cynthia fully realizes that there isn't some golden set of rules that anyone can follow to be successful, but she does provide tips and information that can be used by any business to help develop their own path.

Being an entrepreneur and creating a small self-sustaining business, is vastly different than building a startup that will eventually have to provide returns to investors. Cynthia focuses on startups, with information on different types of funding, what information needs to be provided to investors, and the entire process of creating a product to provide a return on the investment. Every business is different, but there is some basic information that investors want to see. Cynthia sets out what information should be included in different types of documents, including investor presentations, customer presentations and the business plan. This doesn't mean that the book isn't helpful for any entrepreneur, but the focus is definitely on startups which will eventually have an exit strategy.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Business Start Up Reference Guide, Ready to Serve August 19, 2012
Starting a new business takes time. It takes time to prepare a budget. It takes time to write up a business plan. It takes time to build an effective team. It takes many other things, too, and it is easy to forget something critical, but one way to make sure you cover the imporant bases is to read a book like Start Up From the Ground Up. This book walks the reader through the business startup process, covering the important steps necessary to get a business up and running.

This book begins with some background information on entrepreneurship and the spawning of new ideas. A new company begins with an entrepreneurial vision that later, with a determined effort, blossoms into a new business. The book discusses these introductory steps along with some short but useful chapters on entrepreneur requirements and product concepts.

Next, the book dives into the setup of a new company. Advertising, customer relations, sales, funding, and more are discussed in the remainder of the book. The chapters are short, but they do attempt to touch on the many different apsects of setting up a company. It should be noted that, since there is so much to cover, one shouldn't buy a book like this expecting to find detailed analysis of business organization. There simply isn't enough space for that. But there is enough space to at least point out the important steps involved in building a new company, and this book does cover the steps, including many useful, real- world examples on what has worked and what hasn't.

Start Up From the Ground Up is certainly a useful guide, but one thing I do not like about the book is its lack of a conclusion. The book ends abruptly, without any concluding paragraphs or anything else that would make you think the end of the book is near.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great advice September 10, 2012
Format:Kindle Edition
Cynthia Kocialski has a wealth of knowledge and experience with start-ups - she's managed three and been involved with many others. So, the foundation stones for a great book are here.

As one would expect from an author with this much experience, the book covers just about everything one would need to know about starting up and managing a start-up. Chapters range from the entrepreneur's role through such things as planning, funding, marketing and so on. It's all there.

Chapters are short, easy to read and to follow the main points or theme. They would have benefited from action or summary points for ease of implementation or later follow up.

There are two areas where this book could be improved. One is the structure and the other is a lack of practical examples.

In terms of the structure, there seem to be 34 chapters (they're not numbered), grouped into a number of logical sections. Unfortunately these sections are not given in the list of contents nor the introduction. As a consequence the reader has no big picture or road map of where the book is heading. As a result, I found it difficult to get an overall plan that I could follow and know where I was up to.

Secondly, I would have liked to have seen more practical examples of what had worked (or not worked) for the author in her three start-ups. Although I'm not experienced in start-ups, from my own business experience, everything the author says makes perfect sense. It just didn't come alive with her experiences. In this regard, the introduction was the best part of the book and set me up for an experience I didn't get.

Despite these criticisms, I've given the book 4 stars as the advice it contains is sound. I just felt disappointed that there was a great book in here waiting to get out.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book. Easy read.
So far, I have enjoyed this book. Unlike many other "how to" books that I have read, it's very practical. Read more
Published 4 months ago by BE ABOUT BUSINESS
5.0 out of 5 stars A Very Helpful Guide
I have completed 64% of the book and I did it in over 3 or 4 days because that is how interesting this book is. Read more
Published 7 months ago by Faizel Mootheril
5.0 out of 5 stars Great advice
There are lots of formatting issues, but this book is chalk full of great ideas and priceless insights. Read more
Published 14 months ago by Justin Mcgill
5.0 out of 5 stars A Great Read!
I really loved reading this book. Its full of useful advice that's practical and I feel I can make good use of most of them. Read more
Published 15 months ago by Ankit N
4.0 out of 5 stars So You Want to Develop a Start-up?
An interesting nonfiction read! Kocialski intersperses Business 101 information with real-life examples and helpful advice for would-be entrepreneurs. Read more
Published 15 months ago by A. Hicks
5.0 out of 5 stars A Good Read
I think this is a great book. It covers a lot of areas including first and foremost trying to answer the question are you really an entrepreneur. Read more
Published 15 months ago by Author
5.0 out of 5 stars Start-Up Your Business with this Gem!!!
This book is solid--solid in that it provides would-be entrepreneurs the mindset and steps needed to be successful. The author clearly knows what she's talking about. Read more
Published 15 months ago by Joshua Cintron
5.0 out of 5 stars Five Star Product that Exceeds Expectations for the Business Owner
I wasn't sure what to expect when I started to read StartUp from the Ground Up. As I finished the book, I realized that I'd have to place it among one of the most refreshingly... Read more
Published 23 months ago by JMProductions
5.0 out of 5 stars Get off to a great first step
As an entrepreneur myself it is great to know that I am walking the right path. I have failed many times in my day, I'm currently on my 5th business. Read more
Published 23 months ago by star2be
5.0 out of 5 stars A Great Resource
This book is a valuable tool for first-time entrepreneurs who may not know where to start when starting a business. Read more
Published 24 months ago by Suzanne Nielsen
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More About the Author

Discover exactly how to take a bright idea and transform it into a thriving, satisfying, and profitable business!

Let's face it, with entrepreneurship, there is no training program. It's on-the-job training. Sometimes we just need a little guidance to ensure us that we're on the right path. Cynthia will show you how to leave your struggles behind you and lead a successful start-up without the hitches and hiccups!

Cynthia has literally been there, done that and wrote the book on starting up your own business with the intention of helping other entrepreneurs start up their business the right way! Her core experience lies in that she has witnessed all the different aspects of start-up life: the, good, the bad and the ugly. She knows what works and what doesn't from first-hand experience.

Over the years, Cynthia kept seeing passionate founders making the same mistakes over and over again. It is heart-breaking to see a passionate founder's pride and joy fail when all they needed was some honest, practical and down to earth advice to turn their start-up into a big hit.

Cynthia Kocialski has founded three companies, has been actively involved in many more start-ups and has served on the advisory boards. These start-ups have returned billions of dollars to their investors. Over the years, Cynthia Kocialski packed her bags and relocated again and again so she could hone her technical marketing, engineering, management and planning skills in the best and the brightest corporations. Cynthia is also a renowned business blogger and lives in Silicon Valley.

And while her background is in the high tech area, Cynthia shows you how the same techniques that brought the world those tech wonder companies can be applied to every new business - from low tech to high tech, from for-profit to non-profit, and from Silicon Valley to Main Street to Cyberspace. In her books, new and struggling entrepreneurs won't find the same boring step-by-step approach to starting and guiding a new business, but something quite different and unexpected.

Want to know more? Then scroll down the page and check out the different eBooks Cynthia has published ...


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