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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth [Kindle Edition]

Sean Ellis , Morgan Brown
4.2 out of 5 stars  See all reviews (59 customer reviews)

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Book Description

Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.

So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Case studies included are:


Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.

Product Details

  • File Size: 1355 KB
  • Print Length: 166 pages
  • Publisher: Sean Ellis and Morgan Brown; 1 edition (June 24, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00LA95B68
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #8,959 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Here's the thing....

There's a lot of big talk on "Growth Hacking" out there, and I get it. It's a sexy term, it sounds cool & to call yourself a growth hacker makes you feel like you're someone who can manipulate The Matrix & bend the Internet to your will.

But a lot of what's out there is just that... big talk.

This book however comes from guys who have actually done it. Time & time again they've found the ways to drive growth & now they tear down what other businesses are doing too.

That part is important. This is not some "outsider looking in & reporting what they find" type material. These are peers reviewing their peers work & talking about the mechanics behind the growth machine.

I don't write many reviews, but when I do, you can bet it's for something as good as this book.
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7 of 7 people found the following review helpful
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Whether you're a growth hacker looking for new ideas or a founder looking for customers, you need to read this book.

Based on thorough research of successful companies like Uber, Upworthy, and Hubspot, Sean and Morgan (both experienced growth hackers themselves) provide keen insights and practical takeaways.

My two favorite case studies are Evernote and Upworthy. Rather than focusing on growth, Evernote spent the first few months after release in closed beta focusing on improving the product and working out scaling issues. Then, once the platform had proven successful with their 125k beta users, they opened to the public as one of the first apps in the new iPhone App Store.

To the occasional detriment of our collective Facebook feeds, Upworthy has decoded many of the secrets of content virality. How did they do it? The case study in this book explains many of the factors, but one of the most interesting to me is the way that they continually test their headlines.

You'll have so much fun reading this book that you won't even realize how much you've learned.
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6 of 6 people found the following review helpful
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Every business is in its own unique situation. This means that marketing playbooks of others are not necessarily going to work for your company. However, knowing them is a must. They illustrate the thinking process that led successful companies to astounding growth curves. In their book, Startup Growth Engines, Sean Ellis and Morgan Brown present a number of case studies from the companies that each faced their own challenges and ultimately succeeded to reach the critical mass of users and customers. Feverishly researched, the material presents you with the detailed journeys of household names like Uber, Evernote, and LinkedIn. Knowing their methodologies will give you the tools you can adopt for your own business as well as inspiration to come up with techniques that will make sense for you and the courage to experiment and iterate until you uncover your own hockey stick growth!
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4 of 4 people found the following review helpful
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Sean and Morgan have done a great job pulling together some great startup growth stories with some practical tips that are useful for others. Nice to see the topic of growth engines get some attention.

Disclosure: I'm one of the founders of HubSpot (mentioned in the book), but I'd be recommending the book even if I weren't included.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent Case Studies and any Insightful Takeaways June 27, 2014
By ben
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I love this book. I'm only half way through and already have a dozen pages of notes. Although this book is packed with growth tactics and case studies, the true value is for startup founders and entrepreneurs who are looking for ways to grow their startup. I can't recommend this book enough and will be sharing it with my friends later today.

Thanks Sean! Thanks Morgan!
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3 of 3 people found the following review helpful
I loved the great inspirational case studies. Todays markets require a new and different growth hacking mindset. What worked last year won't necessarily work today. Growth Engines provides successful company case studies that provide inspirational ideas that will energise the thinking of 'growth hackers' everywhere. It's a must read book.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Very Comprehensive June 27, 2014
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If you're interested in learning more about how top companies grew, this is required reading.

These case studies are in-depth, and it's clear that the authors spent quite a bit of time putting these together.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Awesome! June 26, 2014
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Great ebook. It is a very important source of knowldege to accelerate growth in digital peoducts and services. A tremendous material for our work in LatinAmerica with companies and startups.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
SUPER!!! This book helps a lot
Published 5 days ago by Jim Lichty
3.0 out of 5 stars it ok
Good info about each company, but not much information that we didnt already knew. Worth reading it and good for the proce
Published 10 days ago by moises Fasja Cohen
2.0 out of 5 stars Not a good as expected
Not a good as expected. Maybe because the book is so similar to others out there. Might have a very different look at it if I did not know most of the material before.
Published 18 days ago by Kristaps
5.0 out of 5 stars Great insight into the worlds fastest growing tech companies
Sean does an incredible job recounting the strategies the worlds fastest growing companies used in the early days to gain traction. Read more
Published 24 days ago by Jake
5.0 out of 5 stars Solid
Definitely worth the read; for the LinkedIn analysis if nothing else. Growth is very much an art and a science.
Published 24 days ago by GODanSmith
5.0 out of 5 stars sth one need to know to launch a start up
sth one need to know to launch a start up

The book has various models for launching a startup. Read more
Published 27 days ago by Varong Vongsinudom
3.0 out of 5 stars OK
Half of the book is: "they had a product people wanted" and "this is their product."
Published 27 days ago by Daniel
3.0 out of 5 stars Three Stars
Good value for money but very basic (though interesting) case studies
Published 1 month ago by M.G.Jansen
4.0 out of 5 stars Recommended read for startups focused on growth
Good read and nice examples.
Published 1 month ago by David A. Berglund
5.0 out of 5 stars Great book, easy to read
Great book, easy to read. Anyone interested in startups can understand it, even a novice. Good case examples, very up to date. Strong recommend!
Published 1 month ago by Andre E L
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