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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth [Kindle Edition]

Sean Ellis , Morgan Brown
4.2 out of 5 stars  See all reviews (77 customer reviews)

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Book Description

Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.

So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Case studies included are:

Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly

Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.


Product Details

  • File Size: 1636 KB
  • Print Length: 166 pages
  • Publisher: Sean Ellis and Morgan Brown; 1 edition (June 24, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00LA95B68
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #13,991 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
14 of 14 people found the following review helpful
Here's the thing....

There's a lot of big talk on "Growth Hacking" out there, and I get it. It's a sexy term, it sounds cool & to call yourself a growth hacker makes you feel like you're someone who can manipulate The Matrix & bend the Internet to your will.

But a lot of what's out there is just that... big talk.

This book however comes from guys who have actually done it. Time & time again they've found the ways to drive growth & now they tear down what other businesses are doing too.

That part is important. This is not some "outsider looking in & reporting what they find" type material. These are peers reviewing their peers work & talking about the mechanics behind the growth machine.

I don't write many reviews, but when I do, you can bet it's for something as good as this book.
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8 of 8 people found the following review helpful
Verified Purchase
Whether you're a growth hacker looking for new ideas or a founder looking for customers, you need to read this book.

Based on thorough research of successful companies like Uber, Upworthy, and Hubspot, Sean and Morgan (both experienced growth hackers themselves) provide keen insights and practical takeaways.

My two favorite case studies are Evernote and Upworthy. Rather than focusing on growth, Evernote spent the first few months after release in closed beta focusing on improving the product and working out scaling issues. Then, once the platform had proven successful with their 125k beta users, they opened to the public as one of the first apps in the new iPhone App Store.

To the occasional detriment of our collective Facebook feeds, Upworthy has decoded many of the secrets of content virality. How did they do it? The case study in this book explains many of the factors, but one of the most interesting to me is the way that they continually test their headlines.

You'll have so much fun reading this book that you won't even realize how much you've learned.
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7 of 7 people found the following review helpful
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Every business is in its own unique situation. This means that marketing playbooks of others are not necessarily going to work for your company. However, knowing them is a must. They illustrate the thinking process that led successful companies to astounding growth curves. In their book, Startup Growth Engines, Sean Ellis and Morgan Brown present a number of case studies from the companies that each faced their own challenges and ultimately succeeded to reach the critical mass of users and customers. Feverishly researched, the material presents you with the detailed journeys of household names like Uber, Evernote, and LinkedIn. Knowing their methodologies will give you the tools you can adopt for your own business as well as inspiration to come up with techniques that will make sense for you and the courage to experiment and iterate until you uncover your own hockey stick growth!
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5 of 5 people found the following review helpful
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Sean and Morgan have done a great job pulling together some great startup growth stories with some practical tips that are useful for others. Nice to see the topic of growth engines get some attention.

Disclosure: I'm one of the founders of HubSpot (mentioned in the book), but I'd be recommending the book even if I weren't included.
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2 of 2 people found the following review helpful
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It’s an interesting book. Personally, I think the book’s weakest feature is the title; it does not define whether this book is geared toward tech savvy followers of start-ups or towards the general audience of people, who’d like to learn something about how they could drive more growth to their businesses. However, the book’s writing style is easy to understand and the examples are well chosen. For the purpose of this review I’d like to focus on two: Upworthy and Uber.

Absolutely everybody who spends a bit of time on FB knows Upworthy and what kind of content they feature. Uber has been in the news so often that even people who do not follow start-ups per se know something about the company.

Even though more than one reviewer stated that they knew all presented facts, I didn’t. This book is informative.

E.g. I did not know that originally Upworthy was really focusing on political content and how they made the switch to positive emotionally charged content that made them so successful. That even their ads feature only products which they deem “upworthy”. The book elaborates how Upworthy uses facebook to spread its content and find new fans. After detailing Upworthy’s ways of achieving their immense success the book asks the right questions, e.g. Will Upworthy last? It’s an excellent question. Though one of Upworthy’s success secrets is that they asked visitors to subscribe via pop-up window which popped up after emotionally charged videos, and I did do that, after about a year of looking at that pop-up window “Do you want more stories like this one?” I became so annoyed that I unsubscribed. The authors, Sean Ellis and Morgan Brown mention Upworthy’s many copycats… Yeah, they add to this feeling.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Very Comprehensive June 27, 2014
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If you're interested in learning more about how top companies grew, this is required reading.

These case studies are in-depth, and it's clear that the authors spent quite a bit of time putting these together.
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Most Recent Customer Reviews
2.0 out of 5 stars Just a meh..
Read the book only if you're reading it as the before-going-to-bed materials. Instead of discussing the growth formula, the authors did quite some studies of several existent... Read more
Published 3 hours ago by Ordinary Amazon Reviewer
5.0 out of 5 stars I enjoyed it
Good style of writing. I enjoyed it.
Published 16 days ago by Balint Vojnits
4.0 out of 5 stars Four Stars
Analyzing ten companies' growth hack. The first two chapter is intriguing, but gradually losing patient after analyzing Upworthy.
Published 16 days ago by Jianjiang Ma
5.0 out of 5 stars Must have for founders
Great book, must have for founders seeking their own growth engines, lots of insights without diving deep into tech details.
Published 18 days ago by Artur Kiulian
5.0 out of 5 stars Great contemporary examples that work for all startups
Well written and in-depth.
Published 20 days ago by The Entrepreneur
4.0 out of 5 stars Thought provoking if you are working or considering a startup
If you are considering or working in a startup this provides you with some good thoughts about how growth occurs. Read more
Published 23 days ago by Ronald W Berger
4.0 out of 5 stars eyewitness Blockbuster start ups
Sean and Morgan both offer an inside look at some of the biggest blockbuster name brand companies we have today Uber, Facebook LinkedIn. Read more
Published 1 month ago by F. Payan
5.0 out of 5 stars awesome book on growth case studies.
awesome book on growth case studies that you can use in your own company. But remember what worked in these case studies may not be exactly applicable for yours but will help as a... Read more
Published 1 month ago by S. Mantena
5.0 out of 5 stars cool
cool
Published 1 month ago by coskun
5.0 out of 5 stars Five Stars
good book
Published 1 month ago by Huszár Csaba
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