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Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits Paperback – January 1, 2008


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Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits + Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business + Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
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Product Details

  • Series: Guerrilla Marketing
  • Paperback: 276 pages
  • Publisher: Entrepreneur Press; 1 edition (January 1, 2008)
  • Language: English
  • ISBN-10: 1599181533
  • ISBN-13: 978-1599181530
  • Product Dimensions: 9 x 7.6 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #247,891 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International.

Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.


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Customer Reviews

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Most Helpful Customer Reviews

42 of 45 people found the following review helpful By Fred Sakamoto @ Knowme on December 2, 2008
Format: Paperback
I accidentally found this book in the airport, when I was looking for reading material for a long flight, and I am glad I did. The cover is a little lame, with the sub-title "A Simple Battle Plan for the First-Time Marketers." It probably should have read "It's the phone stupid! You've got to track what's going on or you're out of business!", but that probably wouldn't sell or would not have been P.C. enough for the publisher, Houghton Mifflin Harcourt.

All kidding aside, it probably should have read "The Secret Weapon to Your Business Success"

What the book did do, was illustrate the building blocks for any successful marketing plan, where your business doesn't rely solely on the Internet, shopping carts or walk-ins - which is just about 90% of all businesses I can think of. The book forces you to ask a lot of tough questions about your business - questions that, in my experience as a business consultant, are going to make you geometrically more money and reduce your stress.

Instead of trying to scam you into buying something that is not going to help you, the Levinsons offer "common sense" ways of improving your business and they help prevent you being ripped off by expensive or time consuming leads.

Chapter 4, entitled "The High Powered Weapons in Your Office", is where the book really starts getting into the meat. "What is the weapon they are talking about?", you might ask - it's the telephone!
The Levinsons go on to say "there will rarely be as intimate a moment as those you spend on the phone with your customers and prospects." They then offer some no-brainer advice on taking control of your phones - advice, by the way, that I have found to be very true - and also offer excellent worksheets to help you.
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9 of 9 people found the following review helpful By Phillip C. Neal on July 3, 2009
Format: Paperback Verified Purchase
I own a small business. I have sat through many seminars,and read many books on business management and marketing. I usually have pages of notes and am able to incorporate one or two ideas that are "pearls".

I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.

Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.

The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.

A tiny synopsis of a few pearls are below.

A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.

A "Guerilla Marketer" thinks outside the box.

A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.

A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.

Customers of a "Guerilla Marketer" are treated better than by other busineses.

Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.

A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".

A "Guerilla Marketer is patient knowing that there is a long cycle at work.

A "Guerilla Marketer is relentless.
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1 of 1 people found the following review helpful By Phil Walton on May 1, 2013
Format: Paperback Verified Purchase
if you've just started a business, pay close attention to this book if you want to succeed in all your efforts to promote your business....and work the plan you come up with...
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1 of 1 people found the following review helpful By Daniel on May 5, 2011
Format: Paperback
This book is great. It will help you to get off the ground in no time. As a start-up entrepreneur, The Startup Guide to Guerrilla Marketing helped me to focus on my audience, find my niche, and get my plan in action! I highly recommend this book.
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3 of 4 people found the following review helpful By boakes on May 28, 2009
Format: Paperback
I own 3 small companies, and learned many, many useful tips and techniques to help grow my businesses over time-----I am already re-reading this great book, and plan to use it as a constant reference.
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Format: Kindle Edition Verified Purchase
I really enjoyed this book. Levinson, who seems to be undisputed as the father of guerrilla marketing, presents the industry as a metaphor for living a more authentic and satisfying life in the 21st Century. He helps readers to see the importance of balance and humanity above profit, although profit is offered as a good quantitative measure of successful strategies. Levinson also stresses the importance of relationship building and maintenance. I found the book easy to read, with plenty of examples of successful businesses given to reinforce each concept. Each chapter offers lists of the do's and don't of effective marketing that I plan to post in my office as daily reminders as I develop my business and marketing plans. I look forward to other books in the series and I'm eager to put the tactics presented into practice.
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Format: Paperback
Did I just read a different book from the rest of the reviewers? The content is okay for people who are brand new to marketing but I think there are other books out there that are much better. The section on websites and online marketing is pretty out of touch. Some of the other ideas put forth are decent.

My main problem with this book is the terrible writing. You literally can't go 5 pages without finding a glaring grammatical error or typo. In between typos you'll find plenty of just plain bad writing. Metaphors that don't make any sense, convoluted explanations, and so on. Given that one of the central tenants of marketing is that you start with a great product, it's really hard to take this book seriously. Really guys, hire an editor!
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