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Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits Paperback – January 1, 2008
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About the Author
Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.
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Top Customer Reviews
All kidding aside, it probably should have read "The Secret Weapon to Your Business Success"
What the book did do, was illustrate the building blocks for any successful marketing plan, where your business doesn't rely solely on the Internet, shopping carts or walk-ins - which is just about 90% of all businesses I can think of. The book forces you to ask a lot of tough questions about your business - questions that, in my experience as a business consultant, are going to make you geometrically more money and reduce your stress.
Instead of trying to scam you into buying something that is not going to help you, the Levinsons offer "common sense" ways of improving your business and they help prevent you being ripped off by expensive or time consuming leads.
Chapter 4, entitled "The High Powered Weapons in Your Office", is where the book really starts getting into the meat. "What is the weapon they are talking about?", you might ask - it's the telephone!
The Levinsons go on to say "there will rarely be as intimate a moment as those you spend on the phone with your customers and prospects." They then offer some no-brainer advice on taking control of your phones - advice, by the way, that I have found to be very true - and also offer excellent worksheets to help you.Read more ›
I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.
Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.
The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.
A tiny synopsis of a few pearls are below.
A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.
A "Guerilla Marketer" thinks outside the box.
A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.
A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.
Customers of a "Guerilla Marketer" are treated better than by other busineses.
Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.
A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".
A "Guerilla Marketer is patient knowing that there is a long cycle at work.
A "Guerilla Marketer is relentless.Read more ›
Ok I'm back. The book is done. A colleague has also read and liked this. A client is now reading my copy (something ebooks still can't do, i.e. Lend. Amazon's Kindle lending is only a baby step in that direction).
The book was able to tell me very precisely the difference between advertising and marketing. What marketing is. How to change my thought patterns to align with the new marketing methods (which are not major media due to cost and low viewership).
The "200 methods of marketing" that the author touts is a bit overdone, because many were obvious, even to a marketing midget like me. But in that same list were some good ideas.
Again, the book deals with changing your pattern of thinking about marketing. The authors definitely did the job here.
I recommend this book to everyone.
Kudos to the authors.
See my LinkedIn profile for my rant on ebook lending.
Most Recent Customer Reviews
I really enjoyed this book. Levinson, who seems to be undisputed as the father of guerrilla marketing, presents the industry as a metaphor for living a more authentic and... Read morePublished 18 months ago by Eazier Reader
Did I just read a different book from the rest of the reviewers? The content is okay for people who are brand new to marketing but I think there are other books out there that are... Read morePublished 18 months ago by Cameron A. Jones
This book is worth the read if you are just learning marketing. It is good for reference as you build your business. It's has many ideas and goes into how to implement them. Read morePublished 20 months ago by CHRIS
The best! I have jumped into marketing on the later side of life and found this very helpful. Excellent info!Published 21 months ago by K Mac
Before this book, I felt so clueless about marketing!! It felt like the missing link in my business. Read morePublished 24 months ago by J Bear
This is one of the best understandable guides to marketing your business. Written by the Man who created a small business revolution around the globe. This is the real deal.Published on January 31, 2014 by Amazon Customer
Guerrilla Marketing was a very useful text with a lot of good ideas. Well work purchasingPublished on September 17, 2010 by John P. Soderblom