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Startup: An Insider's Guide to Launching and Running a Business Paperback – December 20, 2011


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Product Details

  • Paperback: 150 pages
  • Publisher: Apress; 1 edition (December 20, 2011)
  • Language: English
  • ISBN-10: 1430242183
  • ISBN-13: 978-1430242185
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #196,673 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Kevin Ready loves building things and helping people to build things. Over the last 20 years, he has built, run, consulted for, and advised numerous start-ups and businesses. For him, there is nothing more interesting than understanding business models and the problems that entrepreneurs come up against in their markets. As he says often, It is my work and my play. I never get tired of it.

Born into an engineering family, Ready started his first company right out of college. While the venture was a success, he saw the limitations to scaling the business. As the Internet era took shape, he joined the "tech wave" through the late 1990s, starting several online businesses. Years before Facebook, he was a founder of a social networking site with nearly one million users. Later, he and a partner spun off and sold a digital mapping business, then moved on to become an online software and media retail business that merged with a larger rival in 2008. That same year, he became a partner at an online real estate business that was in crisis mode. By applying the lessons presented in this book, he helped turn the business around. Just 13 months later, it was acquired by the newspaper industry. That business where he still works as technical director now brings in millions of dollars of profit per year and touches five million consumers every month.

Customer Reviews

4.9 out of 5 stars
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See all 8 customer reviews
This book is helping me a lot to plan each step of my business.
Amazon Customer
Your at times painful experiences that you are sharing with everyone are great tools for us not to repeat them.
Ralf Weiser
It's easy to read and isn't filled with fluff, just straight talk and practical experience.
N. Cline

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Ralf Weiser on February 19, 2012
Format: Kindle Edition Verified Purchase
Great job, Kevin. Your at times painful experiences that you are sharing with everyone are great tools for us not to repeat them. I particularly like how you go through the different business levels and key concepts starting an organization. Then you cover how to maintain, grow and even sell the company that you helped create. Powerfully and refreshingly written. Way cool.
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4 of 5 people found the following review helpful By Amazon Customer on January 17, 2012
Format: Paperback
I am starting my own start-up, and this book has provided me with some great common sense tips - many of which i didn't know.
This book is helping me a lot to plan each step of my business. I got some great ideas to empower my project.
What i most like about this book is that Kevin talks about his failures and his uncertainty, and explains the causes behind the problems and what you can do to avoid such problems in your own company.
This book is not a recipe; it is an explanation of what business is and what it is not, and some great advice on how to start and not fail.

I have already recommended it to many friends!!!!!

David
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1 of 1 people found the following review helpful By Sandi Maki on March 31, 2012
Format: Paperback
There was enough packed into chapter 1 to make this a must read book for every business owner and entrepreneur. The author has a great way of creating visual examples to illustrate concepts.

For those of you who haven't read it yet, Kevin Ready's book Startup is a must have on your book shelf, (after you've read it of course), and is the perfect gift for you to give someone who is contemplating entrepreneurship, or even is already in it and would like some renewed inspiration and outlook. Highly, highly recommend!

Super congrats to Kevin Ready, I think he really delivers!
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1 of 1 people found the following review helpful By N. Cline on February 12, 2012
Format: Paperback
I am an intermediate level entrepreneur, still at the broke stage but getting my finances in order and figuring out how to build wealth. I downloaded this book off a pirate site while downloading other business ebooks. Well, I'd say if unlike me you do have $20, this book is worth every penny and then some. It's packed full of good info from start to finish. It's easy to read and isn't filled with fluff, just straight talk and practical experience. I often found myself nodding in agreement with situations in the book which match up well with my own experience. I often felt like I was reading certain angles or ways of thinking about things here, or subjects that are covered very well or at all in other similar books I've read. All in all I'd say I really enjoyed this book and I'd recommend it to anyone who is interested in getting into the entrepreneurial way of thinking, or who is already well along the path but could benefit from extra help and direction in solidifying that mindset. Other helpful books I'd recommend, which are complementary by offering advice on managing finances which this book lacks, would include Think and Grow Rich, The Millionaire Next Door, and Rich Dad Poor Dad.
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