The Startup Owner's Manual Strategy Guide (Book 1) [Kindle Edition]

Steve Blank (Author), Bob Dorf (Author)

Book Description

Welcome to The Startup Owner’s Manual family of books that will help you power your way to startup success. This book has three ebook companions: The Startup Owner’s Manual for Physical Channel Startups (http://amzn.to/QZvorJ), The Startup Owner’s Manual for Web/Mobile Channel Startups (http://amzn.to/TlJQj4) and The Startup Owner’s Manual Founder’s Workbook (http://bit.ly/SlPQqc).

Together, these books will tell you:
• How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
• How to find Product-Market fit
• How to get, keep and grow customers
• How to fuel growth with metrics that matter

The Startup Owner’s Manual series walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

The series lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Product Details

• File Size: 2714 KB
• Print Length: 173 pages
• Page Numbers Source ISBN: 0984999302
• Language: English
• ASIN: B009CFZ18U
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Not Enabled
• Amazon Best Sellers Rank: #298,244 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

2 of 2 people found the following review helpful

5.0 out of 5 stars Great step-by-step guide that I can finally take with me October 18, 2012

By NorthWest Entrepreneur

Format:Kindle Edition|Amazon Verified Purchase

I bought the hardcopy of the Startup Owner's Manual at the start of the summer and have been working through it as I build a startup in Seattle. The book has helped me really focus on what we are doing and who we are doing it for. One thing I found was that the size of the book prohibited me from putting into my backpack and carrying it around. If you are starting up a company you know that dedicating the time to sit down, find the physical book and then work through it is hard. With the ebook I have access to the Startup Owner's Manual wherever I go. So when I have an hour in between meetings I can open it up and do some work and make progress or think about my business. I like that they split the ebook up into 3 sections. I'm not building a physical product so I only need the strategy and the web/mobile eBooks.

In addition to the three ebooks there is anoter eBook that is mentioned in the description of the book called the Founder's Workbook. It's an online app that lays out all of the checklists from the entire book into a clickable app. It does require that I'm connected to net to use it, but in addition to tracking my progress I can also keep my notes associated to each checklist item. For me the ebook and app combo work well and I feel like I'm making progress towards building a really good company.

1 of 1 people found the following review helpful

5.0 out of 5 stars the science of entrepreneurship October 27, 2012

By David Wolfe

Format:Kindle Edition|Amazon Verified Purchase

Steve blank has spent his career searching for methods and approaches that companies building new products can use to be successful. This is not a book filled with exhortations. Nor is it just a book filled with recipes. It couples real analysis of why existing efforts have failed and continue to fail with a great set of theoretical and practical approaches to succeeding with new product development efforts/startup ventures. Its an amazing read - far easier than "four steps to the epiphany". Required reading for all startup guys & gals and anyone who wants to better understand the science of entrepreneurship

5.0 out of 5 stars Life changing book! January 5, 2013

By Wynne Pirini

Format:Kindle Edition|Amazon Verified Purchase

There's a number of great books on this subject.

I'm an experienced and successful marketer, with a number of businesses I've founded and co-founded.

However, I still consider myself a newbie with a LOT to learn about startup. That was my conclusion at least after reading this book.

Steve Blank is the absolute Godfather, with a solid process that you should follow for launching your startup in the most efficient way possible.

"Fail Fast" is the catch cry.
And "get out of the building".

Many people try to make their product perfect before attempting to sell it. And spend years of crucial time.

However, that's just plain dumb. If you follow Steve's methodology you'll know if you have a winner on your hands without mortgaging your house, and within probably a few weeks of basic prep work.

Get this book, save yourself so much time, effort, hassle, and money.

This book is revolutionary and life changing!

3.0 out of 5 stars Great concepts, could be more concise December 4, 2012

By Jyrki Haavisto

Format:Kindle Edition|Amazon Verified Purchase

This book introduces very interesting and effective concepts for managing a start up. It could be more concise, though, even if repetion helps in learning.

5.0 out of 5 stars Mind Wide Open October 20, 2012

By D. Wittaker

Format:Kindle Edition|Amazon Verified Purchase

This book has actually opened up my mind to a number of aspects I never would have come across otherwise.

Every other book I've seen share the same ideas but I think this one does things differently.

Good buy....

"GET OUT OF THE BUILDING!!!"

5.0 out of 5 stars Very good job! October 17, 2012

By Francisco E. Barguil

Format:Kindle Edition|Amazon Verified Purchase

One more time Steve Blank takes this leap and brings his Customer Development method in an attractive way to the reader, using clear and straightforward language. It's more than a revisit to his first book, The Four Steps to the Epiphany: Successful Strategies for Products that Win, because this new one is integrating that vision to a more wide framework. Though the book offers a good introduction to Customer Development, it is more focused on differentiate startups and big companies, showing how their approaches are completely distinct. And, the Customer Discovery method is not described in deep details here, so this book does not substitute the other.

A must-read to entrepreneurs, investors, venture capital managers and business administration enthusiasts!

3 of 5 people found the following review helpful

3.0 out of 5 stars The ebook version will come in three parts September 20, 2012

By Wilson Camilo Uribe Neira

Format:Kindle Edition

"The ebook version will come in three parts: Strategy, web/mobile channels, physical channel.

Strategy part should be available this week on Amazon, web/mobile channels and physical channel parts end of next week."

Steve Blank

[...]

1 of 2 people found the following review helpful

5.0 out of 5 stars Exceptionally good October 10, 2012

By John Melius

Format:Kindle Edition|Amazon Verified Purchase

Extremely helpful for anybody in a start up business. This book has given me many new insights on the difference between regular business and start up businesses. It has helped me to understand all of the different relationships between the value proposition offered and the customers needs and wants.